Martina Marchetti Email and Phone Number

Maintain, develop and administer CRM data records, looking for continuous improvement to increase the functionality and accuracy of data captured to meet business requirements; ensuring the delivery of an effective and efficient CRM and Clienteling strategy with dedicated on site training at European level; budget management of all Retail Marketing initiatives.

Managing all Relational Marketing & CRM activities for Patrizia Pepe.Responsible for developing and executing marketing strategies & customer acquisition plans to drive growth in loyalty and revenue increase.• Planning and delivering CRM strategies across the company, encouraging customer retention and customer loyalty• Customer Journey Mapping, analyzing touch points with the organisation and maximizing commercial opportunities• Proactively liaise with cross functional teams within the market, regions and Head Office to ensure operation coordination and flawless execution of CRM & communication strategy• Managed CRM & Events budget for all European DOS initiatives

Managed Brand Experience events dedicated to WW VIP clients: private experiences during Milan Fashion shows, Trunk Shows, Gucci Museum visits, Private Dinners, Artisan corners, Factories & Jewellery Atelier appointments; developed redemption analysis for each corporate event; customer care activities for VIP clients.