Martina Marchetti Email and Phone Number

•Implementation of a comprehensive social media strategy to boost brand awareness and engagement. Launch of B2B Influencer Marketing campaigns. Analysis of insights and statistical data to evaluate performance and optimise futureactions.•Creation of customer-facing content and launch of brand awareness initiatives, development of engaging content in Italian and English for blogs, website, and promotional materials (casestudies, eBooks, infographics, etc.).•Keyword research, website maintenance and optimization, and generation of inbound traffic using SEO techniques.•Launch of Digital PR campaigns in the Italian market.•Design, shooting and promotion of video testimonials.•Creation of landing pages and workflows for events, content downloads, webinars, etc.•Email marketing campaigns and newsletters, analyzing performance metrics for optimization.•Support event marketing efforts to plan fairs and conferences as well as webinars.

•On-Page and Off-Page SEO activities for multiple e-commerce platforms.•Content Marketing, Social Media Marketing and Optimization activities, including the proposition of editorial plans and calendars (Instagram and Facebook).•Copywriting activities in a SEO perspective.•Translation of product, collection and brand descriptions from English to Italian.•Implementation and activation of Influencer Marketing campaigns.•Planning and copywriting activities for weekly newsletters.

• Planning of the editorial calendar for the corporate blog.• Conception and writing of articles intended for the websites’s blog on latest trends in the wedding planning market, organizational issues, inspirational ideas and motifs, and much more.• Keyword research, SEO activities and link building activities.

• Welcoming Italian and foreign customers, management of bookings and arrivals by noting down the data required for check-in, formulation of personalised quotes by applying ad-hoc discounts, management of requests via email, telephone, contact form and various portals, assignment of facilities (camper van/tent pitches, bungalows, mobile homes), execution of guests’ requests during their stay, management of the cash desk and paperworks for the departure of customers, telematic sending of the arrivals to the state police via the relevant website.

• Content Marketing & Social Media Marketing and Optimization activities (Pinterest, Instagram, Facebook, LinkedIn).• Copywriting activities in a SEO perspective: conception and writing of articles intended for the websites’s blog on latest fashion trends, outfit ideas, sales, new collections, style advices. Both Italian and English versions. Writing of DEMs and news for franchising magazines.• Order processing, customer assistance via phone, e-mail and live chat and management of e-mails and bank and PayPal money transfers.• Ideation and management of online and offline promotional campaigns; design of marketing and communication materials (i.e. flyers, billboards, window stickers, radio spots, ad hoc photos), oversight of marketing team (photographer and web designers).• Management of profitable and professional relationships with customers, partners and suppliers.• Management and supervision of the whole process of opening of a new store (stamp order, labels, creation of advertising material, social media sponsorships).• Ideation and implementation of a new communication mix plan (online and offline) and strategies for creating new collaborations with influencers.• Integrated brand image communication and management of operational and strategic marketing activities, including SMS and Email Marketing and creation of landing pages.• Planning and copywriting activities for weekly newsletters.

•Content Marketing & Social Media Marketing (Pinterest, Instagram, Facebook, Youtube) activities.•SEO & Execution of steady volume keyword and field keyword research and competitor analysis.•Update and upload of new product, category and related descriptions through the latest Magento Software, copywriting and translation of product and collection texts from German/English to Italian. Rearrangement of product categories.•Improvement of the ranking of many of the site’s pages on the SERP, increasing client’s engagement, conversion rates and lowering the bounce rate with constant monitoring and reporting of data.•Script writing and recording of brief Youtube video tutorials.•Link Building: conception and writing of monthly articles on latest interior design trends to be published on associated online magazines; bargaining of partnerships with other websites and punctual monitoring of results.•Compilation of electronic invoices through ARUBA system, order processing and quotation making for clients, customer assistance via phone, e-mail and live chat and management of e-mails and bank and PayPal money transfers.

• Front Desk Agent/Hostess: guest assistance, phone calls management, front desk supervision, reservation management.• Room Service Server: service of food and beverages while paying attention to any type of allergies, prompt and effective communication with managers, responsible for following Disney policies, creating a unique dining and cultural experience, and managing cash or credit card payments.

• Compilation of invoices and delivery notes and performance of other administrative duties.• Update of Facebook and Instagram pages, email control, and conception of advertising and other promotional activities.• Coordination of catering and banqueting events.• Customer service and sales activities.

• Creation of a database with contact details of foreign customers, update of price lists, translation of corporate newsletters, email control, interaction with prospects.