Junior Marketing Manager Italy
•Implementation of a comprehensive social media strategy to boost brand awareness and engagement. Launch of B2B Influencer Marketing campaigns. Analysis of insights and statistical data to evaluate performance and optimise futureactions.•Creation of customer-facing content and launch of brand awareness initiatives, development of engaging content in Italian and English for blogs, website, and promotional materials (casestudies, eBooks, infographics, etc.).•Keyword research, website maintenance and optimization, and generation of inbound traffic using SEO techniques.•Launch of Digital PR campaigns in the Italian market.•Design, shooting and promotion of video testimonials.•Creation of landing pages and workflows for events, content downloads, webinars, etc.•Email marketing campaigns and newsletters, analyzing performance metrics for optimization.•Support event marketing efforts to plan fairs and conferences as well as webinars.