Responsible for the implementation of the annual marketing plan, aiming to improve trade capability to promote and sell Disneyland Paris and Disney Cruise Line in the Italian market. Execution of trade marketing activities and integrated communication campaigns to reach market objectives and increase Country sales. Coordinate the Italian trade marketing team and work closely with the sales, consumer marketing and finance teams to develop and execute trade plans to support and reach business goals.• MARKETING: B2b2c projects management, from conceptual planning to final implementation, including KPIs monitoring to measure ROI and effectiveness• RETAIL: local incentive programs and B2B2C assets/tolos to achieve retail needs and maximize sell-through for 8K Italian travel agencies • EVENTS: innovative B2B/B2C events and trainings to drive product awareness growth. Coordination of trade shows, including public relations, advertising and sponsorships.• DIGITAL/SoMe: content creation for email marketing campaigns, organic social media posts, digital campaigns, B2B webiste and App.• PARTNERSHIPS: tactical activations with Airlines, key market player and trade media• BUDGET: managing annual budget, forecasting quarterly expenses and tracking ROI to ensure efficient use of resources

Responsible for development and implementation of the annual promotional plan to increase destination awareness in the Italian trade market and generate incremental hotel guests/room nights.• MARKETING: coordination of all B2B/B2C marketing activities to ensure KPI’s delivery within budget limits. Implementation of joint marketing activities and online/offline campaigns with partners• EVENTS: organization and attendance of regular sales visits, destination trainings, roadshows, workshops and networking sessions.• PARTNERSHIPS: maintain relationships and develop partnerships with relevant paylers in the tourism sector and third parties• BUDGET: managing trade budget/year and administratives duties, including processing vendor invoices and PO requests

Provides B2B online/offline marketing support for Disneyland Paris in Italy. In charge for the implementation of annual trade marketing plan for trade partners aiming to improve partners’ capability to promote and sell the destination.• MARKETING: ensure the delivery of B2B2C promotional assets for Italian travel agencies (8K) and key Tour operators. Coordination of external providers for trade activations, POS production and delivery. • COMMUNICATION: maintain all trade communication touch points online/offline (including B2B portal, social media, partners’ website) and support in product presentations and trainings• EVENTS: coordination of trade events, fairs and roadshows.• CRM: support for CRM tools management and database update.

Marketing Manager’s maternity replacement• BTL MARKETING: marketing activities planning and annual marketing budgeting for the Italian market. Implementation of joint marketing activities and online/offline campaigns with partners.• ATL MARKETING: coordination of adv/media agency for market TV and radio campaigns• EVENTS: organization of promotional trade and consumer events, exhibitions, fairs and roadshows• PARTNERSHIPS: cooperation with main industry players in Italy (travel agencies, tour operator, hotels, tourism boards) and third party vendors• PR: Support external PR agency for press trips, interviews, press releases and media coverage.• DIGITAL: local activities and campaigns in cooperation with Social media team • BUDGET: managing annual budget/year and administrative duties, including processing vendor invoices and PO requests

Internship to support Marketing Manager Italy• BTL MARKETING: support in planning marketing activities and annual marketing budgeting. • EVENTS: support in trade, consumer and media events and co-marketing activities, including special activations at Alitalia-Etihad Pavilion Expo Milano 2015• PROMOTION: support in creation and distribution of Collaterals and Promotional material for Events / Sales • PARTNERSHIPS: support in relations with main industry players in Italy• DIGITAL: Support Social media team for local activities and campaigns. Translations for website and digital campaigns banners. Consumer, trade and loyalty program eDM/newsletter creation

• Support for corporate and product press office activities, press release and press review. Journalists recall, mailinglist and database updating for corporate events.