Martin Downing Email & Phone Number

Cambridge, Cambridgeshire, United Kingdom

Cambridge, Gb

Cambridge, Gb

CDP is an end-to-end innovation partner, building breakthrough products and services to propel global brands and ambitious start-ups to success. Its expertise are diverse, from insight to ideas, prototypes to production.As Digital Marketing Lead, I take responsibility for leading a small but powerful team to deliver digital content and campaigns, empowering both sales and recruitment teams to excel.Key areas of responsibility include:- Digital strategy + tactical execution, spanning the full range of digital content and channels, including video, web, social media, events and email- Marketing operations - team prioritization and project management- Website development and continuous improvement- Lead generation campaign management- Performance reporting and KPIs- Leading Account-Based Marketing and client management initiatives

Cambridge, Cambridgeshire, Gb

Cambridge Consultants is a global leader in bespoke, top-end product development and technology consulting, specialising in delivering exceptional products in record time for clients around the world. Earned over more than 50 years, Cambridge Consultants has a pedigree and track record in markets such as MedTech, Wireless Communications, Consumer and Industrial.As Digital Marketing Manager, I am responsible for developing a company-wide digital and direct marketing strategy as well as managing all day-to-day activity, including:• Overall management of the Cambridge Consultants digital brand• New website development and continuous improvement• Shaping messaging, digital content and campaigns• Maximising Search Engine Optimisation• Direct mail (through marketing automation)• Social media engagement

Auckland, Nz

STAAH's technology helps hotels and accommodation providers understand, control and grow their online business, specifically through its channel manager and booking engine software.As General Manager, Marketing, I was responsible for all marketing activity globally, including marketing strategy, budget and lead generation.Main responsibilities and achievements:• Growth - collectively responsible for growing customers from 1,750 to 3,000+ globally• Creative writing - including blogs, case studies, articles and press releases• Website - overseeing completion (January 2016) and continual development• Web content - including feature releases and ‘how to’ guides• PPC - launching and managing campaigns on Google Adwords and Capterra• SEO - management, including priority keyword research, prioritisation, monitoring and reporting• Social media - managing content on LinkedIn and Facebook• Email campaigns - to prospects in key target markets and customers globally• Collateral - production of brochures, presentation slides and videos• CRM - global roll-out, including process mapping to ensure accurate lead capture and reporting• Events - delivering STAAH's first exhibition in the UK (Independent Hotel Show – London, October 2016) and supporting various international events with planning, content and promotion• New product launches - including branding, messaging and associated content / materials• Customer survey - full planning and implementation, to inform key messages and create campaign content• Delivering advertising and editorial campaign in India (Hospitality Biz)• Devising a new global referral program

Atlanta, Ga, Us

Developing and implementing the marketing strategies and managing the marketing budgets for EMEA and CanadaKey responsibilities:• Lead generation campaign management, including email marketing and webinars• Digital – website content creation and blog writing, resulting in marked increases in web traffic• Marketing collateral – development of presentations, brochures, case studies, whitepapers andreports• Managing events, including Europe’s first client workshop (London, Oct/2015), where I presented to clients and prospects, and securing a high profile speaking slot at Canada’s HRPA annual conference (Toronto, Jan/2016)• Devised and implemented process to target and manage previously untapped SMB market.• Research and data analysis for marketing campaigns• PR – managing external agency, creating content for press releases and thought leadership articles

Atlanta, Ga, Us

• Developing and implementing the marketing strategy, including management of the marketing budget• Campaign/project management• Digital marketing – website content creation and editing• Email marketing – database management, copywriting, distribution and reporting• Sales support – development of presentations and product marketing material• PR – managing external agency; editing/creating content for press releases and thought leadership articles• Research and data analysis for marketing campaigns

Great Yarmouth, Norfolk, Gb

Developing, implementing and controlling a comprehensive marketing strategy, including:• Brand management – corporate identity, brand messages and design• Digital – eCommerce website creation and continuous development, SEO, PPC (Adwords) and social media• Direct marketing – planning, managing and copywriting large-scale print and direct mail projects and e-mail campaigns• Events – start-to-finish project management including planning, implementation, promotion, attendance (direct customer interaction) and evaluation• PR – writing and distributing press releases and editorial, media liaison and monitoring/compiling media coverage• Advertising – researching opportunities, planning and managing design and implementation• Copywriting – generating content for printed, online and exhibition marketing collateral• Monitoring and control – establishment and reporting on sales and marketing KPIs• Budget management – establishment, monitoring and control• Planning and implementing strategies to gather customer feedback to inform marketing/product development and continuous improvement initiatives• Team management: 2 Marketing Assistants, 1 Graphic Designer and off-site digital agency

• Implementing PR and marketing campaigns for multiple clients• Writing and distributing press releases• Liaison with media, networking and relationship building • Monitoring and compiling media coverage• Reporting and presenting to clients• Events planning• Implementing broader marketing initiatives, including website design/structural improvements• Database cleansing/building

Professional Diploma In Marketing, Marketing

Bachelor Of Music, First Study: Piano