Martin Duffy

Martin Duffy Email and Phone Number

Head of Category Management, Europe, Africa, Middle East, Asia, and Australia (EMEA3) @ Crayola
Mansfield Woodhouse, GB
Martin Duffy's Location
Mansfield Woodhouse, England, United Kingdom, United Kingdom
Martin Duffy's Contact Details

Martin Duffy personal email

n/a

Martin Duffy phone numbers

About Martin Duffy

Career Objectives: To succeed in a role that continually challenges, harnesses my potential and fulfils my proactive goal orientated personality. Personal success is sought through continual self development, broadening experiences and by applying career experiences to make a difference within a recognised organisation.Personal Profile/ Skills: An ambitious hard working graduate calibre employee that has a keen desire to succeed and thrives on being results driven to achieve the highest possible results. Successful commercial experiences and developed interpersonal skills through reputable employers have been highly effective in all work environments both as part of a team, managing teams and through individual practices. - Developed astute commercial awareness, both at UK and global levels, having worked with and made a difference with some of the world’s most successful FMCG retailers and manufacturers. - An ability to communicate and articulate complex insights convincingly at all levels to drive change. - Highly analytical with numerous insight data. Experienced in market, customer, pricing, loyalty card, E-Commerce and financial / internal performance data tools to drive credible commercial recommendations. - Highly organised with successful project management and team leadership skills developed through multiple large-scale commercial projects and work streams.

Martin Duffy's Current Company Details
Crayola

Crayola

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Head of Category Management, Europe, Africa, Middle East, Asia, and Australia (EMEA3)
Mansfield Woodhouse, GB
Website:
crayola.com
Employees:
1621
Martin Duffy Work Experience Details
  • Crayola
    Head Of Category Management, Europe, Africa, Middle East, Asia, And Australia (Emea3)
    Crayola
    Mansfield Woodhouse, Gb
  • Crayola
    Emea Customer, Insights And Analytics Manager
    Crayola Feb 2022 - Present
    Easton, Pa, Us
    Drive and expand thought leadership across EMEA:- On-going strategic insights and thought leadership driving category strategy and brand expansion.- Lead on EMEA 'Route to Market' strategy. - Partner to retailers, sales, distributors, and marketing in both direct and in-direct markets.Build and implement a data and analytics strategy:- Own and develop the EMEA data strategy.- Creates an omni-channel focus and experience.Build the brand:- Build the Crayola brand in new and existing regions.- Develops category, brand and revenue growth strategies.Create and deliver an EMEA growth strategy: - Play a key role in leading the EMEA region as part of the EMEA Leadership Team.- Define and execute a 3-5-year growth plan and strategy.
  • Crayola
    Uk Category Manager
    Crayola Jun 2015 - Feb 2022
    Easton, Pa, Us
    Since 2015 my primary focus has been to develop insight capabilities, deliver internal business understanding and build thought leadership/ strategic relationships with key UK retailers. Since starting in 2015 the UK business has been through continual double digit growth thanks to successful implementation of ranges in new and existing channels.- Category lead across the UK managing brand implementation across UK retail- Development of insight, analytics and research function (continual and bespoke/adhoc)- Developed thought leadership and strategic relationship with key retail partners- Identify and deliver propositions in new channels including value, multi-discount and E-Commerce.- Support the development and retail implementation of licensed products into the market place- European Planogram design and implementation lead.
  • Wilkinson
    Customer Insight Manager
    Wilkinson Jul 2010 - Jun 2015
    ., Gb
    - Building the insights function within Wilkinson ensuring the customer is at the heart of all decision making.- Managing and delivering ongoing and adhoc strategic insight to the Wilkinson family and board to provide customer led recommendations. - Business pricing and pricing strategy. Established a price basket and price management process across the trading floor to ensure Wilkinson is competitive on price and promotion. Working with the head of trading to ensure strategic alignment to the market.- Delivering pre and post category review evaluation to ensure customer and market led decisions are implemented and trading opportunities are maximised. Delivered through analysing complex internal data, external market and customer insight which is delivered into action orientated recommendations.- Managing external insight agencies, ensuring commercial value is maximised and external resource is engaged to provide aligned support inline with business objectives.
  • Alliance Boots
    Commercial Insights Manager
    Alliance Boots Jul 2007 - Jul 2010
    Deerfield, Il, Us
    - A recognised business lead in delivering unbiased insight led recommendations empowering Alliance Boots with fact based insight recommendations across multiple business functions.- Delivered solid commercial recommendation to the trading, strategy and finance teams through category review and strategic planning process with an aim to grow the business and deliver increased profit margins. This was achieved by utilising multiple sources of insight material (market data, qualitative /quantitative customer research and loyalty card data).- A recognised expert in understanding the customer through customer segmentation programs articulating to the business who the customer is and how they shop the stores. - Delivered scheduled market and board insight reporting into the Alliance Boots business. - Managed and led all 3rd party insight agencies, ensuring consistency and value is maximised from all commercial agreements (IRI, AC Nielsen, TNS, GfK, NPD, Litmus, DataMonitor, Mintel etc)
  • The Nielsen Company
    Global Insights Team Manager (Global Services)
    The Nielsen Company Dec 2003 - Jun 2007
    New York, Ny, Us
    - Global client lead with global FMCG manufacturers (Procter & Gamble, Wrigleys, Japanese Tobacco, Diageo, Unilever and SC Johnson). - Delivering commercially sound multi-channel insight recommendations through multiple insight tools and sources. Identifying and delivering brand opportunities in new and existing markets.- Influencing senior strategy and insight directors by providing global industry trends, and developing strategies based on detailed analysis of markets. - Designed, managed and co-ordinated global projects utilising expertise from all countries across the Nielsen world (100 countries).- Managed the UK Global Project Management team (5 members) ensuring that the resource is developed to their maximum potential.- Nielsen Recognition Award (June 2005) for leadership, personal innovation and excellence in service.
  • Orange Business Services
    Commercial Finance Analyst
    Orange Business Services Aug 2002 - Nov 2003
    Paris, Fr
    - Finance department placement. - Focussed on financial analysis of the company’s fleet and travel expenditure to identify and recommend cost saving efficiencies.

Martin Duffy Skills

Customer Insight Strategy Market Research Fmcg Retail Segmentation Management Analysis Marketing Strategy Marketing Research Qualitative Research Customer Analysis Market Analysis Product Development Multi Channel Marketing Pricing Business Strategy Strategic Planning Forecasting Team Management Public Speaking Project Management Analytics Competitive Analysis Data Analysis Team Leadership Business Planning Project Planning Integrated Marketing Negotiation Customer Experience Business Analysis Brand Development Direct Marketing Consumer Insights Business Intelligence Budgeting Planning Contract Negotiation Leadership Development Insight Generation Budgets Excel Problem Solving People Management Strategy Development Toastmasters Speakers Seminar Speaker Conference Speaking

Martin Duffy Education Details

  • University Of Plymouth
    University Of Plymouth
    Geography
  • Rednock Secondary School, Dursley
    Rednock Secondary School, Dursley

Frequently Asked Questions about Martin Duffy

What company does Martin Duffy work for?

Martin Duffy works for Crayola

What is Martin Duffy's role at the current company?

Martin Duffy's current role is Head of Category Management, Europe, Africa, Middle East, Asia, and Australia (EMEA3).

What is Martin Duffy's email address?

Martin Duffy's email address is mr****@****ail.com

What is Martin Duffy's direct phone number?

Martin Duffy's direct phone number is +4419095*****

What schools did Martin Duffy attend?

Martin Duffy attended University Of Plymouth, Rednock Secondary School, Dursley.

What are some of Martin Duffy's interests?

Martin Duffy has interest in Children, Economic Empowerment, Politics, Environment, Photography, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Martin Duffy known for?

Martin Duffy has skills like Customer Insight, Strategy, Market Research, Fmcg, Retail, Segmentation, Management, Analysis, Marketing Strategy, Marketing Research, Qualitative Research, Customer Analysis.

Who are Martin Duffy's colleagues?

Martin Duffy's colleagues are Derek Rivera, Dylan Jelley, Diane Baldovsky, Sean White, Ariel Bromelkamp, Zelda Sheffield, Nick Bois.

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