Martin Duffy Email & Phone Number

Mansfield Woodhouse, Gb

Easton, Pa, Us

Drive and expand thought leadership across EMEA:- On-going strategic insights and thought leadership driving category strategy and brand expansion.- Lead on EMEA 'Route to Market' strategy. - Partner to retailers, sales, distributors, and marketing in both direct and in-direct markets.Build and implement a data and analytics strategy:- Own and develop the EMEA data strategy.- Creates an omni-channel focus and experience.Build the brand:- Build the Crayola brand in new and existing regions.- Develops category, brand and revenue growth strategies.Create and deliver an EMEA growth strategy: - Play a key role in leading the EMEA region as part of the EMEA Leadership Team.- Define and execute a 3-5-year growth plan and strategy.

Easton, Pa, Us

Since 2015 my primary focus has been to develop insight capabilities, deliver internal business understanding and build thought leadership/ strategic relationships with key UK retailers. Since starting in 2015 the UK business has been through continual double digit growth thanks to successful implementation of ranges in new and existing channels.- Category lead across the UK managing brand implementation across UK retail- Development of insight, analytics and research function (continual and bespoke/adhoc)- Developed thought leadership and strategic relationship with key retail partners- Identify and deliver propositions in new channels including value, multi-discount and E-Commerce.- Support the development and retail implementation of licensed products into the market place- European Planogram design and implementation lead.

., Gb

- Building the insights function within Wilkinson ensuring the customer is at the heart of all decision making.- Managing and delivering ongoing and adhoc strategic insight to the Wilkinson family and board to provide customer led recommendations. - Business pricing and pricing strategy. Established a price basket and price management process across the trading floor to ensure Wilkinson is competitive on price and promotion. Working with the head of trading to ensure strategic alignment to the market.- Delivering pre and post category review evaluation to ensure customer and market led decisions are implemented and trading opportunities are maximised. Delivered through analysing complex internal data, external market and customer insight which is delivered into action orientated recommendations.- Managing external insight agencies, ensuring commercial value is maximised and external resource is engaged to provide aligned support inline with business objectives.

Deerfield, Il, Us

- A recognised business lead in delivering unbiased insight led recommendations empowering Alliance Boots with fact based insight recommendations across multiple business functions.- Delivered solid commercial recommendation to the trading, strategy and finance teams through category review and strategic planning process with an aim to grow the business and deliver increased profit margins. This was achieved by utilising multiple sources of insight material (market data, qualitative /quantitative customer research and loyalty card data).- A recognised expert in understanding the customer through customer segmentation programs articulating to the business who the customer is and how they shop the stores. - Delivered scheduled market and board insight reporting into the Alliance Boots business. - Managed and led all 3rd party insight agencies, ensuring consistency and value is maximised from all commercial agreements (IRI, AC Nielsen, TNS, GfK, NPD, Litmus, DataMonitor, Mintel etc)

New York, Ny, Us

- Global client lead with global FMCG manufacturers (Procter & Gamble, Wrigleys, Japanese Tobacco, Diageo, Unilever and SC Johnson). - Delivering commercially sound multi-channel insight recommendations through multiple insight tools and sources. Identifying and delivering brand opportunities in new and existing markets.- Influencing senior strategy and insight directors by providing global industry trends, and developing strategies based on detailed analysis of markets. - Designed, managed and co-ordinated global projects utilising expertise from all countries across the Nielsen world (100 countries).- Managed the UK Global Project Management team (5 members) ensuring that the resource is developed to their maximum potential.- Nielsen Recognition Award (June 2005) for leadership, personal innovation and excellence in service.

Paris, Fr

- Finance department placement. - Focussed on financial analysis of the company’s fleet and travel expenditure to identify and recommend cost saving efficiencies.

2:1 (Hons), Geography

Education record