Gerardo Martínez Email & Phone Number

Redmond, Washington, Us

Milpitas, California, Us

- Measure the performance of the e-commerce site and optimize the reporting for the brand’s digital marketing efforts. Reports are created using SQL for extraction, python for data manipulation, and Power Bi for visualization.- Run A/B tests on the site, measure the effectiveness of different experiments, and present the results to upper management.- Design, deploy and evaluate the Customer Lifetime Value funnel and the recommendation algorithm on Corsair’s eCommerce site.

Latinoamérica, Oo

- Developed and deployed a reporting tool that compared forecasted sales with real sales using a combination of SQL and R.- Implemented dashboards (Excel/ Sheets/Looker/Amplitude) that consistently tracked the main KPI’s of the sales team. - Build a solution (Sisense/Sheets) to manage the progress made by Account Managers and their potential customers. In addition, this tool could forecast the potential value of new businesses using a probability model.

Hampton, New Hampshire, Us

- I was part of a graduate team that carried out a consultancy project for Planet Fitness Holdings. My primary focus was on customer research and data analytics.- I developed a Machine Learning Solution using Python that calculated the probability of attrition rate through time.

Detroit, Michigan, Us

- Prioritized the development of new digital products for the Mexican market, from the design phase to the public release. Some of the products that were launched include 4 mobile apps, an e-commerce site, and a brand site. - Continuous research of the products after launch through beta versions. I ran A/B testing for content improvements, interviews, sentiment analysis, and experiments.- Innovated the tactical plan to increase revenue for the e-commerce site. The site was launch in Q2 2019 and it became a GM milestone because it posted, the first-ever, online sale for the brand in Mexico.- Led all the digital campaigns for the OnStar brand, working collaboratively with cross-functional teams including, advertisement, legal, sales, business intelligence, PR, product, and finance.- Managed and supervised a team of agency resources, focused on the tactical plan to fulfill the Social Media strategy for the OnStar brand.

Ciudad De México , México , Mx

- Generate a tactical plan to promote the Freightliner digital presence in Mexico.- Develop 80% of the content that the brand used in social media every month. In my tenure, I grew the community of the brand from 0 to 136,000 fans in less than a year, with a combination of paid and organic campaigns. - Coordinate the launch of new digital channels for the brand including the brand website, an e-commerce site for employees and dealers, and the Selectrucks brand website.- I gave general support to the Sponsorship and Events department. I was involved, at some capacity, in more than 30 events during my time at this position.

Ciudad De México , México , Mx

- Establish the digital presence of the “Daimler Careers” brand in Mexico. - Develop all the content for the Social Media profiles of the brand including LinkedIn, Facebook, Instagram and Twitter.- Coded the website for the brand, both front-end and back-end, and once the site was launched, I did troubleshooting, content pushes and general maintenance.

Ciudad De México , México , Mx

-Administration of the talent management HR platform for all the White Collars in the organization. -Keep the entire white collar Job Descriptions up to date. -People Soft queries-Coaching strategies for different levels of the company, from staff to managers.-Manage the intern program contest.

Ciudad De México , México , Mx

-Google Analytics and Content Manager for: http://careersdaimler.com.mx/-Community Management for Daimler Careers Mexico (Facebook, Twitter and Instagram)-Content Development for the employee portal.

Mexico, Mexico City, Mx

-Wordpress management and Google Analytics for the school blog. (+10 articles per week)-Interviews with communication leaders within the university.-Support in all the school PR events. (Presidential visits, book presentations, school anniversary, etc.)

Master Of Science - Ms, Integrated Marketing Communications. Data And Analytics Specialization.

Bachelor'S Degree, Communication And Media Studies

High School