Martin H. Frech Email & Phone Number

Toronto, Ontario, CA

Dnipro, Dniprovskaya, UA

Advisory Board member for Biosphere, the largest manufacturer and distributor of household and hygiene products in Ukraine and one of the largest in Eastern Europe.

Mandan, North Dakota, US

Advisory Board member at leading meat production company serving consumers across the US

Park City, Utah, US

Advisory Board member for Wow! Protein Donuts, a fast-growing permissible indulgence snack brand sold across the US and Canada

New York, NY, US

Advisor to the first natural eye care supplement to directly address the needs of the modern day. Eyetamins is a D2C (direct-to-consumer) supplement company, addressing the evolving needs around eye care.

Zurich, Zurich, CH

• Lead global Group Strategy, own global $400m eCommerce P&L at $11B publicly traded market entry- and growth company covering 36 markets worldwide. Responsible for corporate growth strategy agenda in close collaboration.
• Scaled eCommerce business line 8-fold in 5 years (now $400m in sales, team of 150+ employees across 10 countries) by building out marketing-, finance-, SCM- and reporting functions. 5-year winner of industry “Asia.
• Developed, refined and drove execution of groupwide strategy, covering 4 Business Units, Supply Chain, IT, Finance and HR functions across 30+ markets for overall Group transformation. Strategy execution included M&A.
• Conceived, launched and scaled new digital business model in geographic white space; drove sales from 0 to >$1m and profitability in first year, and to >$10m in second year. Subsequent nationwide rollout included sales.
• Oversee growth initiatives >$250m of incremental sales from new ventures and adjacencies, covering GTM strategy, channel expansion- and optimization approaches, customer experience design, etc.DKSH is the leader in.

Zurich, Zurich, CH

Bangkok, Bangkok, TH

Member of the Board of Directors of aCommerce Group, the largest eCommerce distribution enabler in South-East Asia, serving top CPG companies region-wide.

Pittsburgh, Pennsylvania, US

Executive Board Member at TruFoodMfg, a leading contract manufacturer of private-label nutrition bars, protein bars, chocolate products, and baked goods sold at club, grocery, drug, convenience, and department stores across the US and Canada.

Greater Chicago Area, IL, US

• Led global commercial strategy for Biscuits category (~11$bn business) at $26B publicly traded global Snack company operating in ~165 countries with eight $1B brands. Drove global strategic brand growth initiatives.
• Drove new global brand launch (4 product forms, 3 markets) in unique and highly incremental consumer occasion, covering growth strategy, innovation pipeline, manufacturing strategy, and price/pack architecture planning.
• Realized margin improvements and operational efficiencies from brand tail management strategy and -execution, SKU rationalization, and multi-market salesforce effectiveness programs.
• Developed and drove premiumization strategy for two $1b-brands across 5 regions, covering innovation pipeline and price/pack architecture.

Greater Chicago Area, IL, US

Led global commercial strategy for Biscuits category; responsibility for top category global initiatives, global strategic planning and reporting, strategic thought leadership and business case development.

Hershey, Pennsylvania, US

• Promoted to lead global commercial strategy for total confection (~$7.5B business) at C- and board levels for $7.5B publicly traded global candy manufacturer with brands like Hershey's, Kisses, Reese's, Brookside..
• Drove profitable brand growth from market expansion (3 brands in 4 new markets) and multi-country new brand launch.
• Turned around major brand through core acceleration (from decline to +6% CAGR in flat category).
• Led commercial due diligence for 2 acquisitions across 3 categories, adding >$100m in sales.

Hershey, Pennsylvania, US

Responsible for global strategy for Hershey's Sweets and Refreshment business at C- and board levels: Execution of global growth strategy including M&A, innovation, margin improvement.

Dublin 2, IE

• Consumer Goods / Strategy lead with progressive international assignments and continuous increases in responsibility at $33B publicly traded global management consulting firm (strategy, consulting, digital, and.
• Developed and implemented new pricing and trade terms structure for international consumer goods manufacturer.
• Designed Business Insights platform for AP region, including KPI structure for international consumer goods manufacturer. Reduced number of management reports from > 400 to single dashboard interface.
• Selected from > 250 volunteers to serve as pro-bono strategy and economic development advisor in Philippines; raised $768,000 of foreign direct investment in 7-month sabbatical engagement.

Cincinnati, Ohio, US

Performed category review for Snacks segment, defining section strategy for following year. Worked with VP Wholesale to define overall channel strategy goals for 2001. Sole company representative and consultant to corporate customers representing $54 million business. Received full-time offer.

Authored and coordinated Asia-wide survey “Benchmarking Asia 1999” with more than 3,000 participants. Completed study on time and below budget.

New York, NY, US

Junior consultant (10/98 – 5/99), Intern (8/98 – 9/98): Implemented web-based SAP R/3 applications for major clients.

Frankfurt Am Main, Hessen, DE

$25B publicly traded global financial services company.Associate (11/1996 – 7/1998), Intern (7/1996 – 9/1996), Apprentice (8/1994 – 7/1996): Frankfurt Chamber of Commerce Certification: retail, corporate banking apprenticeship. Co-managed corporate Intranet in public relations department.

Part of team analyzing Greek government airport privatization. Developed profit estimation models.

Paris, France, FR

Co-authored and conducted government research program with top one hundred companies in Frankfurt region.

Executive Education, Marketing, Business

Postgraduate Diploma, Digital Business

Executive Education: Business Model Innovation In The Digital Age, Business Model Innovation In The Digital Age

Digital Transformation

Master In Economics, Economics

Mba, Strategic Management Consulting, Mis