Leeds, West Yorkshire, United KingdomOwn the content function (proposition, strategy and activation) within the Health division at Initiative, covering pharmaceutical and healthcare clients across EMEA and the US.Provide consultation to client leads, and leading strategic content marketing conversation with clients.Manage projects end to end, holding responsibility for content delivery.

Responsible for the strategy for the University’s social media presence across all major platforms with a fan / follower base of circa 500,000. Provide strategic consultancy to marketing and communications teams on key activity including student recruitment, research marketing and international reputationDeveloped best practise standards for social media, campaign reporting, video and search and embedded these across the UniversityIntroduced live-streaming, production of fortnightly interviews with academics and researchers from across the organisationOptimised YouTube channel for search resulting in over 100% increase in views for student recruitment contentWorking with Head of Media Relations, introduced crisis management communications approach, including scenario planning and senior stakeholder briefingsLeading a team of four including web analyst and videographer

Working with non-profits, start-ups and commercial brands to deliver thoughtful and compelling social and digital campaigns, social media advertising and influencer engagement. Partnering with agencies and other consultants to deliver projects and training.

Charities Aid Foundation's first social media manager, leading social media strategy for the UK, overseeing delivery, reporting on success and training marketing and communications teams.Developing and implementing social media strategy, leading CAF's journey to digital marketing maturity.Upskilling, training and mentoring marketing and communications teams, and senior stakeholders across the business.Ownership of #givingtuesday campaign: trends for 24 hours in the UK and increases donations to charities by 50%, with £6,000 a minute donated on the day.Introducing and improving processes, including campaign reporting, crisis communications, digital customer service, cross-team working and social media employee policy.Securing budget for social media advertising and social listening technology, overseeing roll out of both.Upskilling and training across CAF's seven international offices.

FTCResponsible for marketing and communications for The Supporters Club, a Comic Relief partnership with BT Sport. Managing and coordinating marketing strategy, including digital and editorial content, social media, e-mail and direct mail. Brand management of The Supporters Club, including tone of voice and visual identity across print, digital and broadcast.Account management across internal stakeholders, external agencies, charities, and strategic partners, including the Premier League and Premiership Rugby.

Managing creative digital campaigns for range of brands.Creating content, outreach and social media strategies, overseeing deployment and robustly reporting on it’s success using a wide range of monitoring tools.Leading a team of social media specialists, PR professionals and content writers.Leading working relationships with organic search, insights and design teams.Managing budgets, resource and workload across several key accounts.Securing coverage in print and online, on blogs and YouTube. Managing client relationships, leading client calls and meetings, writing and delivering sales pitches, proposals and award entries.

Supporting the marketing, events and strategic relationship teams.