Following the announcement of the international "micro-network," Josiane continues its European and transatlantic development with the opening of Josiane LA. The first stones to become the "coziest multinational in advertising" are gradually laid, starting with Amsterdam, Los Angeles, and Valletta, followed by Montreal, London, and Berlin. This strategic expansion marks a significant step in the agency's growth, which will celebrate its 10th anniversary in 2024, thriving on a more horizontal, less centralized model, focused on talents and ideas without borders.At the heart of this new American adventure is Martin Medus, a communication and influence professional. A self-taught individual born in Paris, settled in Los Angeles for 12 years, he found the freedom to break away from traditional formats. Moving between Entertainment, digital, influence, and celebrity marketing, these are opportunities Josiane aims to offer to European, American, or international brands that want to break free from major advertising networks

As the Chief Product Officer (CPO), Marketing Director, and Branding Strategist at Beepz, Martin's multifaceted role involves orchestrating the product development, marketing, and branding strategies for the Beepz app. Leading a dynamic team in product conceptualization and development, Martin ensures that our app not only meets user needs but exceeds expectations through innovative features and a seamless user experience. Simultaneously, as the Marketing Director, Martin crafts and executes comprehensive strategies to promote the Beepz app, leveraging digital marketing channels, user acquisition initiatives, and brand positioning to drive growth and user adoption.Integrating the branding strategist role, Martin is deeply involved in shaping the Beepz brand identity.This includes developing a cohesive brand strategy, creating compelling messaging, and ensuring a consistent and impactful brand presence across all touchpoints.About Beepz:Beepz is a revolutionary car-buying app designed to simplify and expedite the car purchase process. The unique payment structure allows users to pay for their chosen vehicle on a weekly basis using their earnings, and they have the flexibility to negotiate these payments. The initial payment comprises a $250 deposit and an $89 start-up fee on the first day, eliminating the need for a down payment. Weekly payments begin from the second week, providing a hassle-free approach to car ownership. Beepz even accommodates life changes, allowing users to return the car with no strings attached and receive a deposit refund. For those looking to expedite ownership, additional funds can be injected into payments. Eligible buyers can also seamlessly and immediately integrate with popular platforms like Uber, Lyft, and Postmates, with no credit checks involved It's a user-friendly and flexible solution for modern car buyers.

La fiole is a radiant embodiment of timeless elegance and personal significance. Crafted with precision, its quartz glass pendant, encased in silver, gold, white gold, or rose gold, serves as a canvas for cherished memories. This necklace transcends traditional jewelry, allowing individuals to customize it with elements like sand, sea, or notes from loved ones. More than an accessory, la fiole becomes a wearable symbol of connection and emotion, offering a tangible link to one's most treasured experiences.

In his role as the former Marketing Director at Obica, a prestigious Italian dining destination, Martin redefined the culinary landscape. Beyond conventional marketing, Martin led a strategic menu transformation, introducing innovative plant-based options and infusing classics with a plant-based twist. This role was a dynamic blend of culinary expertise and marketing strategy, ensuring Obica stayed ahead of the curve in response to evolving dietary preferences, committed to reshaping the dining experience 🌱🍕

During his time working with the prestigious Pacha Group from Ibiza in the USA, Martin managed various critical aspects of event organization. This included ensuring legal compliance, crafting strategic promotional campaigns, upholding brand identity, overseeing logistics, engaging with customers, managing finances, and conducting comprehensive market research.His focus on building meaningful relationships with event-goers contributed to a loyal and engaged audience, bolstering the reputation of Pacha Group events.

Strategy and Execution overview of Bumble influencer collaborations in the USA + Europe

Influencers relationships. European promotion coordinator.

Head of Digital Marketing Facebook 2,5MInstagram 1MX 350k

Video Production for Orange France.

Video Blogger.8000 Daily visits. 4mn/visit. Sponsored Partners: Orange, Sosh, Nike, Flip, Rayban, Dailymotion, YouTube, Jack Daniel's, etc.

Social Networks, Marketing Strategies.

I held the position of sole responsibility for the well-being and health of a team of 40 Huskies, operating under extreme cold weather conditions, with working hours spanning from 5 AM to 5 PM. Concurrently, I assumed the role of a tour guide, catering to as many as 100 tourists daily. This unique experience not only allowed me to foster my linguistic skills but also provided me with the opportunity to embark on an unforgettable adventure.