I am a tourism expert, professional congress speaker and managing director of Team Vienna at Saint Elmo's Tourismu, a tourism consulting agency specialized in travel and tourism. Our core competence is marketing. our mission is place branding, place marketing, place making and place development in travel and tourism.Before I have experienced "How to communicate a touristic product" by working as managing director of a tourism consultancy called - right - tourismusdesign, founded in 2010. :-) More earlier I have worked for the Austrian National Tourist Office for 12 years. After different marketing jobs in Vienna and Paris I have been heading the marketing- and pr-team for the domestic market for 6 years till April 2007. From Mai 2007 to Oktober 2009 I have been Head of Research and Development leading the teams "Internet Strategy", "Tourism Research", "Business Intelligence" and "IT Service and Support", in this capacity I was acting as CIO of the company. My final management position was "Head of Internet Strategy". At these management positions I have been responsible to develop the worldwide online- and social web strategy of the Austrian National Tourist Office.Specialties: Service Design Thinking, Place Branding, 360° Content Marketing, Kreation, Place Making, Attraction Development, Experience DesignWhat I learned the past years is, that you "cannot not communicate", which means to deliver your message to your target group by your product itself as it is your most (re)memorable USP.