Tourismusdesign

As a professional congress speaker Martin Schobert, founder and general manager of Tourismusdesign Social PR GmbH shares more than 20 years of experience in Tourism Management at Austrian National Tourist Office and as a consultancy which developed touristic products and brands. We are acting interdisciplinary and participatory and integrated Tourismusdesign into the Saint Elmo's Tourismusmarketing Network in 2017, a company of the Serviceplan Network. Our services at Saint Elmo's Tourismusmarketing - Team Tourismusdesign, based at Vienna / Austria: Planning travel experiences creates magic moments by landscape interventions, innovative ways of visitor guidance, local digital communications and creative story-identities. Our approach is authentic, sustainable and responsible. Our goal is to make touristic brands visible, shareable, experiencable by creating meaningful touchpoints of travellers with your brand. Service design thinking in travel & tourism optimizes the customer's journey through all touristic services. This means a customer centred, co-creative and a holistic approach. We assist tourism businesses to develop their brands sequencing. This means we give evidence to each brand touchpoint which leads to a customer journey full of great brand experiences, some of them will be extraordinary. Strong touristic brands live from such 'awesome' moments. Communication 2.0 generates images in mind which are told and shared by the people themselves. As the story of your product is most important we focus on developing digital strategies for brand content. As online and offline grow more and more together branding social, local and mobile (solomo) becomes extremely important for tourism biz. So - content marketing, online-PR, social-media-design and especially optimizing the digital "solomo"-experience" of touristic brands are coaching-services we offer to the travel and tourism industry.