Martin Scott Email and Phone Number
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As a seasoned telecoms and media expert, I have had the privilege of leading several research practices within Analysys Mason, a global technology, media and telecoms consulting firm that helps clients clarify challenges, resolve questions, define options and act on decisions that chart the course for lasting value, advantage and change. My current focus is driving our research agenda for broadband and media. You can explore my latest research on the Analysys Mason website.I direct client-specific research projects and set parts of Analysys Mason’s research agenda. My work has spanned the direct management of multi-discipline teams across three continents. Before joining Analysys Mason and a stint in the British civil service, I earned a Master’s degree in Mathematics from the University of Oxford.My expertise lies in translating consumer behavior trends into actionable strategies for businesses, understanding the interplay between TV and streaming video, and exploring the evolution of entertainment services toward future technologies such as XR and the metaverse. I am passionate about customer satisfaction and consumer-facing marketing strategy. I also specialize in statistics, surveys, and the analysis of primary research. I have launched and coordinated numerous high-profile initiatives, including the successful Connected Consumer survey series, Analysys Mason’s smartphone-related monitoring work with Nielsen, and the launch of Analysys Mason Insight.I have advised major service providers, vendors, investment firms, and consultancies on various aspects of convergence, access, service and pricing, consumer demand and pricing for present and next-generation services, and the business case for value-added services (VAS) such as consumer cloud services, music subscription services, and content aggregation platforms.Specialties: Media, TV, OTT video, gaming, entertainment, VR/AR, retail pricing and bundling, CSAT, consumer-facing marketing strategy, statistics, surveys, primary research, broadband, VAS.
Analysys Mason
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Research DirectorAnalysys Mason Feb 2023 - PresentUnited Kingdom
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Lead Analyst For Analysys Mason'S Worldwide Video, Gaming And Entertainment ResearchAnalysys Mason Oct 2015 - Mar 2023London, United KingdomDirecting the agenda for Analysys Mason's worldwide media, gaming and pay-TV research. Broader expertise across consumer TMT.• Principal author of major research reports covering topics such as consumer behaviour and demand, value chain dynamics, VR, the future of gaming, operators' roles, content and distribution strategies.• Industry commentator - featured in the WSJ, FT, Guardian and Observer and notable trade publications. Invited to speak at high-profile conferences in the sector, chair at industry events and occasional keynote presenter.• Project director, manager and line manager - track record as lead analyst on several major accounts; responsible for direction of research-based consulting projects as well as research reports and multi-year projects with diverse stakeholder needs.Key analyst strengths include:• Clear, proven and effective presentation style that I can adapt to different audience sizes; from several people to several hundred people• The ability to own the analysis and generation of insights from end-to-end (initial conception of the problem, formulation and resourcing of a project plan, conducting and directing research and analysis, structured delivery of the end product)• A very strong ability to analyse data and present and articulate technical ideas and results simply for a general, or specialist, audience• Adept at making the commercial trade-offs necessary to mediate between conflicting demands from different stakeholders whilst delivering projects on-time and to-budget.
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Head Of Data And Regional Markets PracticeAnalysys Mason Oct 2014 - Oct 2015London, United KingdomCo-ordinated the company's research operations in the Middle East and Africa, as well as its global core telecoms forecast functions and the Telecoms Market Matrix research programme. Successfully directed the launch of the company's 'DataHub' centralised market intelligence database in association with a dedicated team.
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Head Of Consumer PracticeAnalysys Mason Oct 2013 - Oct 2015London, United KingdomCo-ordinated the research agenda and team of analysts delivering research, insight and analysis related to mass-market consumer telecoms, media and technology.• Management of a team of a team of around 15 analysts up to Principal Analyst level, some of whom I successfully line managed and developed professionally for half a decade.• Developing the story-line for Analysys Mason's Digital Economy Services research which was at the time considered an important growth area for telcos, vendors and for Analysys Mason.• Responsible for directing and developing Analysys Mason’s Consumer Services research portfolio including products, marketing messages and generating sales leads, developing account plans in conjunction with the dedicated sales team.Key account relationship duties included:• Delivery of board-level strategic workshops• Keynote presentations at multi-client events in London, Dubai and Kuala Lumpur• Being the main analyst point of contact for some of Analysys Mason’s largest multi-national clients including quarterly agenda presentations, discussion of hot topics with CxOs and delivery of strategy presentations.Key management duties included:• Line managing a team of at least 15 analysts distributed across multiple continents• Experienced manager of change within the team. Part of Analysys Mason’s management working group for continuous process change and improvement• Budget, target and agenda setting for the team; responsible for measuring and improving performance• Motivation, guidance, training and support for my team.
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Principal AnalystAnalysys Mason Feb 2011 - Oct 2013London, United KingdomDirected a series of research programmes with a specialism in fixed broadband, convergence and multi-play.• Principal author of major research reports covering topics such as consumer behaviour, convergence, customer satisfaction, smartphone usage, pricing and convergence strategies• Industry commentator - featured in the Wall Street Journal, Guardian and Observer as well as notable trade publications. Invited to speak at numerous high-profile conferences in the TMT sector, chair at industry events and occasional keynote presenter• Project director, manager and line manager - chief analyst on several major accounts; responsible for direction of research-based consulting projects as well as research reports.
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Senior AnalystAnalysys Mason Limited Oct 2007 - Feb 2011Cambridge, United KingdomHead of Analysys Mason's Fixed Broadband research programme.• Built the business case for, designed and launched Analysys Mason's Fixed Broadband research programme. The programme caters specifically to the strategic needs of communication service providers.• Designed, pitched, developed and ran to a profit (even during the recession) Analysys Mason's Connected Consumer primary research initiative• Successfully established the customer base for the Fixed Broadband programme to become one of Analysys Mason's highest-grossing research programmes.• Cultivated major clients for both subscription and custom research, growing one particular account from low-five-figure to a six-figure value account with strong repeat business.• Industry commentator (Financial Times, trade press, etc) and conference presenter (Westminster eForum).• Satisfied clients (including project satisfaction scores with an average of 9/10 or higher).
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AnalystAnalysys Research Sep 2005 - Oct 2007Cambridge, United KingdomManager of Analysys' Fixed Networks & Services (FN&S) market intelligence database.• Promoted from Research Analyst to Analyst within first year of service• Lead author of reports covering CSP NGA strategy, local loop unbundling, videotelephony, pricing and bundling services• Co-founder and manager of Analysys Insight - one of Analysys's key marketing publications• Successful manager of Analysys' FN&S database - the highest-revenue project within Analysys Research• Line management of interns, project management of teams of up to six people.
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Administrative Assistant (Aa) / Pa To HeoDwp 2002 - 2004Loughborough, United KingdomHoliday work, 2002 - 2004. Cumulatively adds up to nine months of employment.• Worked with, and trained, a team of administrative assistants in the Department of Work & Pensions overpayments department• Trained new-starters at both AA level and at Administrative Officer (a more senior) level, including writing manuls, training guides and 'how to' notes for all key tasks• The only member of the team that was able to cover every task within the different AA duties• Proactively designed and implemented an offline database management system for tracking and distributing case files when we were without network access for over a week (and our casework had ground to a halt)• Brought in as personal assistant to the HEO due to outstanding performance in regular AA duties. Included attendance and contribution to regional meetings, email and call screening, drafting and reviewing senior correspondence.
Martin Scott Skills
Martin Scott Education Details
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Non-Physical Applied Statistics, Neural Networks, Perturbation Methods
Frequently Asked Questions about Martin Scott
What company does Martin Scott work for?
Martin Scott works for Analysys Mason
What is Martin Scott's role at the current company?
Martin Scott's current role is Research Director at Analysys Mason | Leading strategist in technology, media and telecoms | Driving insights in broadband, video, gaming, AR/VR and GenAI.
What is Martin Scott's email address?
Martin Scott's email address is ma****@****ail.com
What schools did Martin Scott attend?
Martin Scott attended University Of Oxford.
What are some of Martin Scott's interests?
Martin Scott has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.
What skills is Martin Scott known for?
Martin Scott has skills like Telecommunications, Strategy, Market Research, Market Analysis, Market Intelligence, Broadband, Competitive Analysis, Marketing Research, Business Strategy, Mobile Devices, Analysis, Marketing Strategy.
Who are Martin Scott's colleagues?
Martin Scott's colleagues are Li Zi Tan, Stephen Burton, Alice Ní Chonchubhair, Matt Small, Yuki Uehara, Christian Müller, Rupert Wood.
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Martin Scott
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Martin Scott
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