Martin Sevcik Email and Phone Number

Senior Data Analyst: Driving Sales Success with DataIn my role as a Senior Data Analyst, I:Provide daily support to our sales team, making sure they have the tools and processes they need to succeed.Help implement a global sales method, working on process definition and application support.Analyze data using Power BI to give the sales team valuable insights and metrics, helping them make smart decisions.Lead projects, manage tasks, and support sales teams across the world.Perform early analysis to identify project sponsors and understand their needs, which helps in planning projects and estimating costs.Have rolled out CRM successfully in ComAp’s new branches, supporting the sales team with training on sales tools and processes.Stay connected with sales teams and managers globally, ensuring they have the support they need.My work is all about empowering our sales teams worldwide with the data and tools they need to thrive.

Sales Team Support: Actively supported sales teams by gathering and analyzing their feedback on sales tools and processes. Selected feedback was developed into change requests for system enhancements.CRM Expertise: Served as the key user for the CRM sales component, overseeing testing, releases, change management, and communication to ensure a smooth user experience.Training & Support: Conducted CRM training sessions and provided global user support, focusing on maintaining a high level of user satisfaction.User Story Development: Translated business requirements and user experience enhancement requests into user stories, bridging the gap between needs and technical/functional specifications using tools like Alvaoo and DevOps.Process Alignment: Ensured that sales processes and tools were well-aligned, facilitating efficient sales operations.Marketing Collaboration: Worked closely with the Marketing team, providing data insights to synchronize activities with the Sales department.Data Integration: Utilized data from Microsoft Dynamics 365 cloud to integrate CRM, ERP, data warehouse, and related applications, enhancing system coherence.Reporting & Insights: Designed and published global reports in Power BI, providing financial, sales, and marketing insights to inform both local and global decision-making.Stakeholder Engagement: Gathered feedback from stakeholders and sponsors to continually enhance the value of reporting.Customer Portal Management: Played a pivotal role as the key user in designing, testing, and launching an online platform for customers, ensuring data presented was in sync with Sales and Marketing strategies.This role was instrumental in optimizing sales operations and enhancing the overall customer and user experience within the organization.

- Lead and develop Marcom team- Manage, measure and optimize the performance and effectiveness of all lead generationactivities- Design and manage global marketing processes- Propose and implement Brand strategy and management, Visual Identity strategy andmanagement- Ensure and develop strategy for external communication (e.g. PR, Online communication,Advertising)- Responsible for and lead internal communication strategy and reporting of marketing performance

CEE CUSTOMER INTELLIGENCE TEAM LEADER• Managing team internal telemarketing agents (profiling/follow up)• Responsibility for customers and prospects database quality• CEE region• Aligned with other LoB / Sales, Demand Generation, MarketingDEMAND GENERATION MANAGER• Plan, develop and execute successful B2B regional demand generation and sales campaigns in conjunction with the Regional Sales management, Alliance and Channel and pre-sales community. SMB volume market; both vertically (industry) or horizontally (size of the company) targeted• Localize and execute global transactional campaigns and programs promoting Oracle products. Co-ordinate with all parties involved and drive successful execution throughout the whole campaign cycle• Ensure each campaign phone follow up (external call centers or internal teams)• Monitor lead status + conversion into new business opportunities and pipeline• Focus on ROI from the campaigns – number of leads (responses), conversion rate (lead to new business opportunity) and pipeline are main KPIs• Create, select, maintain customer data, target groups for campaigns• Engage and professionally manage third party suppliers – DM agencies, call centres, event organizers and list brokers• Manage the campaign budgets

- full responsibility for marketing and PR issues- B2B and B2C communication- e-commerce development- partnership cooperation. product improvement

· responsible for sales results of Czech Airlines offices in Armenia, Georgia, Macedonia, Belarus, Kazakhstan, Uzbekistan and Syria and Lebanon· set up and implementation of sales strategy to fulfill business plan· analysis of results, forecasting and gathering information· coordination of marketing activities· presentations to sales representatives and participating field staff · monitoring of business plan fulfillment · initiating product changes and improvements – feedback from field back to the company · preparation of incentive agreements and its evaluation

• responsible for drafts and implementation of long term marketing strategy in Russia, Baltic countries, Armenia, Belarus, Georgia, Syria, Kazakhstan and Uzbekistan• market segmentation• annual marketing plans for market segments in particular sales channels• responsible for the implementation of all marketing activities, given marketing budget• works with market analyses, market survey results and proposes actualized and new marketing actions to increase sales and acquire new customers in given region• evaluates real results of marketing activities and business cases• co-ordinates and participates in marketing activities and special events in the region• responsible to keep the brand identity and its positioning based on the Corporate Identity Manual

• PPC administration (Google/Sklik)• ATL/BTL campaign proposals, execution and evaluation• joint marketing with Czech regional dealers• events responsibility for B2B and B2C clients• participation at PR activities

• BTL production (prints, give aways, tailor made items)• sub supplies to advertisements agencies• dealing with print houses, suppliers, end customers• graphic design

• own retail shop with sport clothes and outdoor equipment• LITEX official shop • North Bohemia region wholesale

• key account manager of industrial control products• marketing and technical support• communication with key clients and resellers network• looking for new business opportunities• presentation, event participation, PR activities• market feedback to technical offices worldwide