Martin Spitznagel Email & Phone Number

Reston, Va

In this role I combine my instructional design expertise with my deep background in multimedia development. I am responsible for the design, production, and implementation of multimedia solutions across our product divisions.I'm especially proud of spearheading the creation and growth of a revenue-generating video production capability, enabling CTEC to offer compelling video-based instructional solutions to our customers. I am successful in my role because I do three really hard things well:• I make complicated things simple.• I can make any subject matter interesting. • I create learning experiences that actually work.Every day, I interface with company leadership, project managers, instructional designers, and external vendors to plan, allocate, manage, and lead the resources needed to deliver exceptional, engaging products to our clients in alignment with their goals, schedules, and budgets. I work with key client stakeholders in a visible leadership role, cultivating their trust and satisfaction with the delivery of exceptional products that are consistently singled out for special mention in our Contractor Performance Assessment Reporting System (CPARS) scores.Over the past 10 years, I have supported the DAU TADS, TADS II, and LADDS contracts:• Write, produce, and direct interactive and instructional video for our entire training portfolio• Design and develop web-based, instructor-led, and blended learning solutions using industry standard and custom in-house tools• Lead workshops to develop in-house design capability among project staff• Spearhead multimedia inclusion and innovation in products • Develop strategy for implementing emerging technologies• Interface with clients and propose forward-looking solutions • Develop relationships with external vendors• Create video production management plans• Develop motion graphics and HTML5 animations• Manage company digital media storage and organization

San Francisco, California, United States

As a Learning Experience Designer with one of the most innovative companies in the training space, I've had the opportunity to develop multiple Brandon Hall award-winning learning experiences for organizations like Google, Meta, Coursera, and other industry leaders in the technology sector.Employing UX/UI tools like Miro, Figma, and Mural, I visualize the flow and structure of the learning experience. This helps clients and internal teams alike to share the vision for the experience and contribute meaningfully to its development.When crafting a learning experience, I employ a narrative approach tailored to adult learners, who have unique needs and limited time and attention. To engage them, I consistently address the question, "Why does this matter to me?" Stories are essential for creating meaning, and in learning experience design, we're essentially narrating an information story. The objectives form the "plot," but it’s the designer’s job to make this story meaningful, relevant, and impactful. And now, AI tools like ChatGPT and Google Gemini serve as powerful force multipliers for creating these narratives more efficiently!Working side by side with a brilliant team of creatives and project managers, I have:• Upskilled new people managers with human and technical skills• Addressed challenges in dementia care by training primary care providers to screen for dementia,• Supported leaders managing the “new normal” of hybrid workplaces, and • Developed the skills of supply chain data analysts, augmented-reality designers, digital marketing analysts ... and the list goes on!

Alexandria, Va

What Did I Do?As a Graphic Design Specialist with GP Strategies, Inc., I employed my strong creative background and extensive instructional design experience to develop myriad multimedia objects – animations, documents, web graphics – for e-learning courses, marketing, communication, and branding. On any given day I:• Created dynamic, instructional multimedia artifacts (still graphics, animations, video)• Designed documents for print and web• Designed and developed web-based training modules• Developed creative treatments and scripts for corporate and commercial projects• Recorded voiceover• Wrote, produced, directed, and edited slick video productions• Managed all aspects of video pre-production, production, and post-production• Analyzed budget, selected locations, cast talent, and edited on a FCP X non-linear editing system• Provided SharePoint supportWhat Set Me Apart?First, I can write. I was my office's resident spellchecker, and could be counted on to communicate effectively with the written word. I like white space, adjectives, and semi-colons, and I knew how to use them.Second, I like to solve problems. When project budgets shrank and it became too expensive to contract out video production, I stepped out of my ISD role and leveraged my twelve years of experience with digital video production and photography to start a full-service video production department within our company. On our first project, I saved the company $50,000. Finally, I've got the instructional design background that keeps me honest. I didn't design just for design's sake; I always had the learner in mind. I wanted them to know what's in it for them. And I was eager to learn and grow as a designer.Specialties: Expert-level video production and photography, Adobe Flash, Adobe Photoshop, Adobe InDesign, After Effects, Adobe Illustrator, Avid Media Composer, Cinema 4D, Final Cut Pro, HTML 5 animation, and Logic Pro audio production.

Alexandria, Va

What Did I Do?I started at PerformTech, Inc. in 2007 as a Junior Instructional Designer. For six years, I employed the ADDIE model to the design and development of over 1,000 hours of instructionally sound instructor-led and e-Learning products for 15 public and private-sector clients. I worked closely with staff members, clients, subject-matter experts, and external vendors to conceptualize, plan, and execute a variety of training solutions. Together we identified the existing performance gap, designed instructionally sound learning solutions, and developed supporting materials with measurable objectives and specific instructional outcomes. What Set Me Apart?My creative writing skills made me a go-to person for clients in need of branding and communication strategies for product launches, initiatives, and upgrades. When we needed fresh ideas, my company could count on me to do my very best to delight and surprise. I worked fast, communicated well, and could be counted on to deliver complex products on time. And as I grew in experience, I was privileged with the chance to mentor new hires to the company, paying forward the excellent mentoring I received from our senior designers.Products Developed: • Audio scripts• Distance learning / self-study• Flash animation scripts• Flash-based video• Instructor-led training• InfoPath forms• Job aids• Knowledge-based and performance-based assessments• Marketing and communications materials• PowerPoint presentations• SharePoint sites• Surveys• Video scripts• Voiceovers• Web-based training• Website content• Website designTools Used: • Adobe After Effects• Adobe Captivate• Adobe Dreamweaver• Adobe Flash• Adobe Photoshop• Amadeus Pro• Blackboard• Evolution• Extola• Final Cut Studio• Logic Pro• Microsoft Office• Microsoft SharePoint• Scenario BuilderPast clients include:• AT&T• Census• CBP• FEMA• ICE• OTD• TSA• DOD• FAI• FAA• GPiLearn• Partnership for Public Service

Mac Specialist at the Apple Store.

Pittsburgh, Pa

Video editor for a 10-minute development trailer for "The Pittsburgh Polio Story" by St. Elmo's Fire screenwriter Carl Kurlander.

B.A., Creative Writing/Religious Studies

Associate Of Science, Film And Video