Martin Winther Email & Phone Number

Copenhagen Metropolitan Area

My primary role encompasses overseeing all facets of our brand's development and positioning to ensure consistency across all touchpoints, advertising, communication, and campaigns for Djøf. This entails strategizing methods to enhance, promote, and shape public perception of the Djøf brand, translating market insights into effective branding and marketing initiatives to maintain its relevance and appeal to members and the broader audience. Additionally, I spearhead efforts to raise awareness… Show more My primary role encompasses overseeing all facets of our brand's development and positioning to ensure consistency across all touchpoints, advertising, communication, and campaigns for Djøf. This entails strategizing methods to enhance, promote, and shape public perception of the Djøf brand, translating market insights into effective branding and marketing initiatives to maintain its relevance and appeal to members and the broader audience. Additionally, I spearhead efforts to raise awareness and devise go-to-market strategies, while also executing brand and marketing campaigns for Djøf's various offerings and services.Key Responsibilities:• Spearhead all brand initiatives, encompassing management, development, and implementation.• Lead strategic and creative efforts to customize the brand for specific target demographics.• Direct the creation and implementation of brand and marketing campaigns.• Perform comprehensive analyses of brand positioning and consumer insights.• Ensure the success of marketing endeavors by enhancing brand awareness and strengthening market position.• Continuously optimize brand strategies through vigilant monitoring of industry trends, competitor activities, and consumer behavior.• Effectively articulate and propagate our vision and mission.• Transform brand attributes into practical go-to-market strategies and operational plans.• Develop and execute marketing programs and campaigns that align with business goals and stakeholder expectations.• Supervise the planning, execution, and assessment of integrated marketing campaigns and launches across various channels.• Foster close collaboration with cross-functional teams, including product departments, sales, data and research, and brand and communication, to guarantee the seamless implementation of campaigns and initiatives. Show less

Copenhagen Metropolitan Area

I am overall responsible for the development of great customer experiences and engaging concepts to develop the relationship with all supporters - connecting them with the cause and brand, identifying and communicating value to everyone, new and old members, loyal supporters as well as leads.I work with colleagues across the organization and from different areas of responsibility and core tasks to develop customer journeys, engaging content, brand experiences, and new offers that lead… Show more I am overall responsible for the development of great customer experiences and engaging concepts to develop the relationship with all supporters - connecting them with the cause and brand, identifying and communicating value to everyone, new and old members, loyal supporters as well as leads.I work with colleagues across the organization and from different areas of responsibility and core tasks to develop customer journeys, engaging content, brand experiences, and new offers that lead to higher customer satisfaction, increasing loyalty and revenue from private donors.I analyze data, define insights, test behavioral designs, communication and timing, and develop concepts, campaigns and initiatives that strengthen the brand, thus generating new supporters and increasing the financial support from existing ones. Show less

Copenhagen Area, Denmark

It is my job to ensure the development of impactful communication and experiences that strengthen DAC's brand and support strategic goals:• ensure cooperation between architects and construction industries, so players jointly will contribute to the future development of architecture and urban development• to achieve greater interest and understanding of architecture and urban development among the general population.I am responsible for:• development and implementation… Show more It is my job to ensure the development of impactful communication and experiences that strengthen DAC's brand and support strategic goals:• ensure cooperation between architects and construction industries, so players jointly will contribute to the future development of architecture and urban development• to achieve greater interest and understanding of architecture and urban development among the general population.I am responsible for:• development and implementation of brand experiences that create value for our guests and stakeholders• copywriter on all communication tasks - from digital marketing to exhibition texts• insight-based, creative concepts, new, exciting experience formats and inspiring content• change management and development of department and staff• developing and implementing 1:1 mindsets and competencies• new tools, methods and processes for idea and concept creation• cooperation with a range of external experts and suppliers who bring added value to our projects and help us to develop new exciting, powerful formats.I am member of the management team and head of the Experience Communication Department – 2 exhibition architects, four graphic designers. Show less

Copenhagen, Capital Region, Denmark

I lead the strategic development of activities that enhance our guests' experience of the Carlsberg brand and the collective efforts to strengthen business and boost visitor count - making Visit Carlsberg an always stronger brand platform for Carlsberg.It is my task to ensure that our guests' experience of our brand is always at the core of our work - and that off- and online communication and service concepts are at their optimal level.I am part of the Visit Carlsberg… Show more I lead the strategic development of activities that enhance our guests' experience of the Carlsberg brand and the collective efforts to strengthen business and boost visitor count - making Visit Carlsberg an always stronger brand platform for Carlsberg.It is my task to ensure that our guests' experience of our brand is always at the core of our work - and that off- and online communication and service concepts are at their optimal level.I am part of the Visit Carlsberg management team and manage a team of 8 experienced and committed professionals, working with brand, experience design, events, service, and communication. My tasks and challenges are vast and demand deployment of many competencies:> Branding of Carlsberg> Strategy and action plans> Experience and attraction development> Event development and execution> Copywriting all marketing material and exhibition texts> Relationship marketing and development of loyalty program> Development of digital: communication, services, tools, web, social media> Development and efficient execution of creative concepts> Communication - internally and externally> Sales and marketing> Leadership, organizational development, sparring and coaching> Developing, setting, evaluating, and reporting my team's objectives Show less

Copenhagen

Creuna is a Scandinavian digital consultancy agency - with approx. 330 consultant in Norway, Sweden, Finland and Denmark. From the market proposition "Unleashing the full potential of communication in the digital age" and engaging a range of business, communication and technological competencies, Creuna works to enhance clients' digital business development efforts. As creative strategist I function as the liaison between business and execution. I develop brand strategies, communication… Show more Creuna is a Scandinavian digital consultancy agency - with approx. 330 consultant in Norway, Sweden, Finland and Denmark. From the market proposition "Unleashing the full potential of communication in the digital age" and engaging a range of business, communication and technological competencies, Creuna works to enhance clients' digital business development efforts. As creative strategist I function as the liaison between business and execution. I develop brand strategies, communication strategies, digital strategies, digital concepts, digital products, services and copy - with a constant focus on creating business value by applying both business and target group wants and wishes into all concepts.> Strategic planning > Dialogue marketing> Digital strategy, concept, and execution> CRM and customer experience> Creative concept development> Digital marketing> CopywritingA major part of my work has been helping Creuna make the move from a predominantly tech company towards becoming a full-blown digital communication and marketing agency. Show less

Copenhagen

Market Magazine is a high-end, specialized trade magazine, going in-depth with relevant and current issues, trends and news from the world of marketing, communication, branding, design and media. The physical magazine is distributed to a target group of marketing and communication professionals in Danish companies. The online magazine and newsletter to a broader audience. As editor in chief for a new player in the market I work to establish the brand in the minds of the target group… Show more Market Magazine is a high-end, specialized trade magazine, going in-depth with relevant and current issues, trends and news from the world of marketing, communication, branding, design and media. The physical magazine is distributed to a target group of marketing and communication professionals in Danish companies. The online magazine and newsletter to a broader audience. As editor in chief for a new player in the market I work to establish the brand in the minds of the target group through a wide variety of activities, on- and off-line.I am sole responsible for the annual publishing plan, 9 specific themes, as well as the contents of each issue. I interview and write articles myself, and coordinate, discuss and edit articles from external contributors.I develop plans and market the magazine towards the various target groups. And I develop 2 newsletters pr. week.> Brand strategy> Marketing strategy> Off- and online marketing, permission marketing> Editorial plans> Website and newsletter development and maintenance> Interviews, writing> Sparring and editing Show less

Bene is the name of my 1-man business - functioning as a consultant with approximately one-third of my efforts spent on projects for my own clients and the rest working for the digital dialogue marketing agency Wunderman.As consultant I function as strategic planner and copywriter - always with a focus on developing concepts that are grounded in business objectives and heavy research into the demands, interests, and preferences of the target groups.> Relationship, dialogue… Show more Bene is the name of my 1-man business - functioning as a consultant with approximately one-third of my efforts spent on projects for my own clients and the rest working for the digital dialogue marketing agency Wunderman.As consultant I function as strategic planner and copywriter - always with a focus on developing concepts that are grounded in business objectives and heavy research into the demands, interests, and preferences of the target groups.> Relationship, dialogue, 1:1, direct marketing> Strategic planning> Concept development> CopywritingExamples of projects for own clients:> Internal and external communication for Netto> Off- and online campaigns for TDC> License fee campaign for DR Show less

Copenhagen Area, Denmark

Valtech (AHEAD at the time of my employment) is one of Denmark's first and leading internet consultancy companies. During my time in the company we grew from a 12-man agency to a 350-man unit in a +3.000-man global company.> Communication strategies> Digital strategies> Digital concepts> Relationship marketing> Dialogue programs> CopywritingI head up 12 copywriters and 4 information architects and user experience consultants - and I am… Show more Valtech (AHEAD at the time of my employment) is one of Denmark's first and leading internet consultancy companies. During my time in the company we grew from a 12-man agency to a 350-man unit in a +3.000-man global company.> Communication strategies> Digital strategies> Digital concepts> Relationship marketing> Dialogue programs> CopywritingI head up 12 copywriters and 4 information architects and user experience consultants - and I am responsible for their function and development.I'm overall responsible for the company's creative work, as well as for developing processes and tools to support digital development projects. An important task has also been transforming the role of the copywriter from working in a predominantly offline world to embracing the possibilities and changed rules of online communication, as well as defining the role as information architect and user experience consultant. Show less

Copenhagen Area, Denmark

Action is a dialogue marketing agency - and among the first to introduce and specialize within this marketing discipline in Denmark.I am responsible for developing relationship marketing concepts and copywriting.> Research> Concept development> Copywriting

Copenhagen Area, Denmark

In the Danish Ministry of Culture I work in a department focusing on supporting the Minister of Culture in her personal appearances and with her various communication tasks.As a writer my main responsibilities are discussing with the Minister and other stakeholders in regards to internal and external communication efforts: Writing speeches, news articles, features, press releases, planning and conducting conferences, handling press contact, development of information policies and a wide… Show more In the Danish Ministry of Culture I work in a department focusing on supporting the Minister of Culture in her personal appearances and with her various communication tasks.As a writer my main responsibilities are discussing with the Minister and other stakeholders in regards to internal and external communication efforts: Writing speeches, news articles, features, press releases, planning and conducting conferences, handling press contact, development of information policies and a wide range of information material.> Strategic communication> Writing> Event planning> Handling press contact, arranging press coverage Show less

Master Of Arts, Communication

Communication, Danish literature and Cultural history.

Strategisk Planner, Strategic Planning

A strategic planner works to facilitate a relevant meeting between the consumers, customers or users on one side and the brand, product og.

Brand Manager, 12