Marty Glenn Email & Phone Number

Responsible for creating and implementing digital marketing strategy to attract, engage and maintain customer relationships. Manage a team of six digital marketing professionals which drive the customer’s digital experience through the customer lifecycle. Primary vehicles are Web, social media, SEO/SEM, email, newsletters, online learning manager & online catalog. •Managed end to end digital deployment and measurement of global marketing campaigns resulting in more than $50 million in marketing driven revenue and 3.5 million digital engagements annually.•Implemented & leveraged customer-centric marketing database allowing 10 million customer loyalty/sales e-mail communications annually, unprecedented marketing intelligence reporting, and $2 million in incremental revenue.•Designed & implemented repeatable campaign launch process resulting in quicker time to market, better stakeholder alignment and more effective customer communications.•Managed global advertising agency and drove alignment of cross-org brand, creative & messaging resulting in a more consistent customer experience.•Directed Web content strategy for three public Websites, six member Websites and Web product catalog with aggregate traffic of 180 million visits per year.•Implemented search engine optimization strategy resulting in a 30% increase in traffic from search.•Implemented multivariate Web optimization testing resulting in a 20% increase in page effectiveness.•Integrated multiple social media components including page-level customer feedback, blogs, forums, Facebook, YouTube/Showcase and Twitter.•Introduced new and innovative ways of measuring the ROI and the health of our customer ecosystem allowing stakeholders to quickly adapt for maximum effectiveness.•Managed multi-million dollar marketing budgets, annual planning, team goals, performance evaluations & cross-org commitment alignment.

Developed, maintained and leveraged relationship marketing framework to optimize the customer lifecycle. Worked to advance data and tools infrastructure to improve marketing performance. Worked with audience and product managers to ensure proper alignment, targeting, testing, and tracking of direct/loyalty e-mail and online marketing activity. •Established relationship marketing framework resulting in better understanding of how data and promotional infrastructure align to create a more customer-centric organization.•Created, prioritized and managed marketing requirements for Microsoft Learning’s first customer loyalty data infrastructure resulting in more relevant customer communications.•Implemented automated e-mail program creating more than $500K in incremental revenue.•Launched customer upgrade e-mail program resulting in a 20% increase in upgrade activity.•Drove improved integration of Microsoft’s Global Marketing Platform Tools reducing expenses, improving communications and improving privacy policy compliance.

Managed the development, documentation and implementation of direct marketing strategy including direct mail, telemarketing, E-marketing, forecasts, campaign analysis, response models, test design, market analysis, profiling, segmentation, competitive analysis, research and target market selection. Programs included cross-sell/up-sell, loyalty and new customer acquisition for consumer and small business markets. Integrated marketing communications including television, print and radio.•Developed, implemented and tested multiple contact strategy to high value segment increasing annualized revenue by more than $60 million.•Implemented customer contact optimization strategy decreasing expenses and increasing sales by 20%.•Improved and formalized customer contact business rules resulting in more appropriate message timing.•Leveraged purchase propensity models and ROI forecasting to forecast best target markets and ensure marketing campaigns would be revenue positive before deployment.•Constructed end-to-end campaign tracking system improving employee productivity and providing senior management real-time access to information.•Developed and continuously employed formalized campaign testing procedures increasing campaign ROI.•Researched, created and successfully launched a competitive response market segment strategy reducing customer attrition while maintaining revenue.•Revamped customer win-back strategy resulting in a 30% increase in won-back accounts.•Used qualitative, quantitative, primary and secondary research to develop new product positioning and targeting strategy.•Consistently managed ten or more individual campaigns on a monthly basis meeting deadlines and deliverables.

Consulted with major advertisers regarding direct and database marketing applications. Used client and internal data to build demographic and psychographic customer profiles, developed segmentation strategies, produced customized reporting and made media mix recommendations.

Developed and executed against annual marketing plan including revenue growth from existing base, new customer acquisition, adding new business sponsors, public relations, brand management, and research. Managed staff of 11 including goal development, performance appraisal and salary adjustments.

Mba, Global Business, Marketing

Bachelor Of Science, Global Business, Marketing