Marty Roberts Email & Phone Number

Seattle, WA, US

Redmond, WA, US

Boston, Massachusetts, US

Added millions to Brighcove’s annual revenue through a redesigned product marketing remit including product strategy, positioning, pricing, sales enablement, launch management, content strategy, website governance, and sales support.◆ Simplified Brightcove’s $200 million ARR product line with extensive buyer personas, a new positioning framework, and a.

Boston, Massachusetts, US

Successfully integrated Wicket Labs into Brightcove with 95% employee retention and the launch of the Brightcove Audience Insights product line.

Seattle, Washington, US

Wicket Labs and its audience insights platform, the Wicket Scorecard, provided media and entertainment companies with unique insights that led to an increase in audience lifetime value. Audience and customer data was harmonized, presented, and connected with the marketing system to turn insights into results with improved customer acquisition, service.

As one of the first online video platforms, thePlatform was acquired by Comcast Inc. in 2006. It operated as an independent subsidiary, supporting the Comcast Interactive division and subsequent build of the hybrid X1 cable system. During that period, it expanded its customer base to cover 65% of US-based broadcast & cable networks and major Pay-TV.

Omaha, NE, US

After managing a systems product line and running marketing for a manufacturing services company, an Internet-enabled transaction business seemed like a good addition to the resume. GiftCertificates.com fit the bill with $100M in annual revenue and a B2B business accounting for 75% of that. My role was to elevate the value proposition for our B2B product.

US

The original vision for Vykor was to create manufacturing optimization software for machined parts. Upon joining the company, we conducted a segment analysis and concluded that the intended customers, large manufacturers, were in the process of outsourcing this work and would not need our application. Based on this, we turned the company into services.

Seattle, WA, US

The last 18 months at RealNetworks was spent managing their systems product line which was designed to move media around the web. Over that time, we grew revenue from the RealSystem by 100% year-over-year and this accounted for 1/3 of the company's revenue. This was accomplished while competing with Microsoft's free Windows Media Server. Prior to this, I.