Marty Roberts Email & Phone Number

Seattle, Wa, Us

Redmond, Wa, Us

Boston, Massachusetts, Us

Added millions to Brighcove’s annual revenue through a redesigned product marketing remit including product strategy, positioning, pricing, sales enablement, launch management, content strategy, website governance, and sales support.◆ Simplified Brightcove’s $200 million ARR product line with extensive buyer personas, a new positioning framework, and a differentiated, value-led story.◆ Retooled the product strategy through a collaborative approach with stakeholders from across the company to evaluate corporate objectives, addressable markets, competitors, customer needs, and our strengths and weaknesses. This process defined our road map decisions to build, buy, and partner.◆ Amplified Brightcove’s innovation and leadership with 19 product launches in 2023. To ensure the most impact, each product advancement was broadcast through 13 marketing functions, (PR, social, web, customer marketing, etc.), and enablement was provided for 6 global sales teams.◆ Increased ACVs by 7% with a streamlined pricing model for each product line balancing sales opportunity win rates, upside growth potential, and quarterly revenue objectives.◆ Created hundreds of millions of sales qualified pipeline by continually enhancing the Brightcove.com site with its diverse audience of 2+ million visitors annually including prospects, customers, investors, partners, and future teammates.

Boston, Massachusetts, Us

Successfully integrated Wicket Labs into Brightcove with 95% employee retention and the launch of the Brightcove Audience Insights product line.

Seattle, Washington, Us

Wicket Labs and its audience insights platform, the Wicket Scorecard, provided media and entertainment companies with unique insights that led to an increase in audience lifetime value. Audience and customer data was harmonized, presented, and connected with the marketing system to turn insights into results with improved customer acquisition, service engagement, and reduced churn. Customers included AMC's AcornTV, Britbox, Brown Sugar, Dropout, MHZ Choice, True Royalty, Up Faith & Family, and others.After raising over $7 million in venture funding, building the business to provide analytics to over 2,000 video services with millions in ARR, and creating a culture of integrity, diversity, and curiosity, Wicket Labs had a successful exit with Brightcove acquiring the company in February, 2022.

As one of the first online video platforms, thePlatform was acquired by Comcast Inc. in 2006. It operated as an independent subsidiary, supporting the Comcast Interactive division and subsequent build of the hybrid X1 cable system. During that period, it expanded its customer base to cover 65% of US-based broadcast & cable networks and major Pay-TV operators globally, such as A&E, CBS, Comcast, Fox, NBC, Liberty Global, and Telstra, leading to substantial revenue growth and market reach. It is currently branded as Comcast Technology Solutions.Led a diverse team of 230 global employees, resulting in a 34% growth in annual revenue to $50M in ARR as co-CEO, demonstrating strong leadership and team management skills.As SVP of Sales & Marketing, re-positioned the company and products, increasing the brand awareness through advertising, PR, the website, an ecosystem with eighty partners, and driving the product strategy for initiatives such as TV Everywhere.

Omaha, Ne, Us

After managing a systems product line and running marketing for a manufacturing services company, an Internet-enabled transaction business seemed like a good addition to the resume. GiftCertificates.com fit the bill with $100M in annual revenue and a B2B business accounting for 75% of that. My role was to elevate the value proposition for our B2B product line from just reselling gift cards to providing complete incentive solutions for HR, Sales and Marketing executives. Results include a $3 million increase in profitability while driving customer satisfaction to “94% would recommend GiftCertificates.com to a friend or colleague”.

Us

The original vision for Vykor was to create manufacturing optimization software for machined parts. Upon joining the company, we conducted a segment analysis and concluded that the intended customers, large manufacturers, were in the process of outsourcing this work and would not need our application. Based on this, we turned the company into services organization leveraging a derivative of software which was a detailed manufacturing plan and should-cost for each part. Results included an increase from 1 to 7 aerospace customers and a 700% growth in annual revenue. My role was to design the product strategy and run all aspects of marketing.

Seattle, Wa, Us

The last 18 months at RealNetworks was spent managing their systems product line which was designed to move media around the web. Over that time, we grew revenue from the RealSystem by 100% year-over-year and this accounted for 1/3 of the company's revenue. This was accomplished while competing with Microsoft's free Windows Media Server. Prior to this, I started at RealNetworks in 96 when there was only about 100 employees. I worked in developer relations and then a series of product management positons.