Marty Roberts's Location
Seattle, Washington, United States, United States
Marty Roberts's Contact Details
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About Marty Roberts
Success-driven and well respected executive leader with 25 years of experience and a strong background in management, marketing, and strategy. Solid record of accomplishment in revenue growth, productivity enhancements, and customer satisfaction. Proven history of creatively mapping, strategizing and realizing extraordinary growth in streaming media, systems software and start-ups.
Marty Roberts Work Experience Details
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Chief Operating OfficerTagboard Sep 2024 - PresentRedmond, Wa, Us -
Svp, Product Marketing & StrategyBrightcove Aug 2022 - Apr 2024Boston, Massachusetts, UsAdded millions to Brighcove’s annual revenue through a redesigned product marketing remit including product strategy, positioning, pricing, sales enablement, launch management, content strategy, website governance, and sales support.◆ Simplified Brightcove’s $200 million ARR product line with extensive buyer personas, a new positioning framework, and a differentiated, value-led story.◆ Retooled the product strategy through a collaborative approach with stakeholders from across the company to evaluate corporate objectives, addressable markets, competitors, customer needs, and our strengths and weaknesses. This process defined our road map decisions to build, buy, and partner.◆ Amplified Brightcove’s innovation and leadership with 19 product launches in 2023. To ensure the most impact, each product advancement was broadcast through 13 marketing functions, (PR, social, web, customer marketing, etc.), and enablement was provided for 6 global sales teams.◆ Increased ACVs by 7% with a streamlined pricing model for each product line balancing sales opportunity win rates, upside growth potential, and quarterly revenue objectives.◆ Created hundreds of millions of sales qualified pipeline by continually enhancing the Brightcove.com site with its diverse audience of 2+ million visitors annually including prospects, customers, investors, partners, and future teammates. -
Vice President, Media AnalyticsBrightcove Feb 2022 - Aug 2022Boston, Massachusetts, UsSuccessfully integrated Wicket Labs into Brightcove with 95% employee retention and the launch of the Brightcove Audience Insights product line.
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Ceo & Co-FounderWicket Labs Inc. Feb 2016 - Feb 2022Seattle, Washington, UsWicket Labs and its audience insights platform, the Wicket Scorecard, provided media and entertainment companies with unique insights that led to an increase in audience lifetime value. Audience and customer data was harmonized, presented, and connected with the marketing system to turn insights into results with improved customer acquisition, service engagement, and reduced churn. Customers included AMC's AcornTV, Britbox, Brown Sugar, Dropout, MHZ Choice, True Royalty, Up Faith & Family, and others.After raising over $7 million in venture funding, building the business to provide analytics to over 2,000 video services with millions in ARR, and creating a culture of integrity, diversity, and curiosity, Wicket Labs had a successful exit with Brightcove acquiring the company in February, 2022. -
Co-CeoTheplatform Jul 2006 - Oct 2015As one of the first online video platforms, thePlatform was acquired by Comcast Inc. in 2006. It operated as an independent subsidiary, supporting the Comcast Interactive division and subsequent build of the hybrid X1 cable system. During that period, it expanded its customer base to cover 65% of US-based broadcast & cable networks and major Pay-TV operators globally, such as A&E, CBS, Comcast, Fox, NBC, Liberty Global, and Telstra, leading to substantial revenue growth and market reach. It is currently branded as Comcast Technology Solutions.Led a diverse team of 230 global employees, resulting in a 34% growth in annual revenue to $50M in ARR as co-CEO, demonstrating strong leadership and team management skills.As SVP of Sales & Marketing, re-positioned the company and products, increasing the brand awareness through advertising, PR, the website, an ecosystem with eighty partners, and driving the product strategy for initiatives such as TV Everywhere.
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Director Of Product ManagementGiftcertificates.Com Jan 2004 - Mar 2006Omaha, Ne, UsAfter managing a systems product line and running marketing for a manufacturing services company, an Internet-enabled transaction business seemed like a good addition to the resume. GiftCertificates.com fit the bill with $100M in annual revenue and a B2B business accounting for 75% of that. My role was to elevate the value proposition for our B2B product line from just reselling gift cards to providing complete incentive solutions for HR, Sales and Marketing executives. Results include a $3 million increase in profitability while driving customer satisfaction to 94% would recommend GiftCertificates.com to a friend or colleague. -
Senior Director Of Product MarketingVykor Inc Apr 2002 - Dec 2003UsThe original vision for Vykor was to create manufacturing optimization software for machined parts. Upon joining the company, we conducted a segment analysis and concluded that the intended customers, large manufacturers, were in the process of outsourcing this work and would not need our application. Based on this, we turned the company into services organization leveraging a derivative of software which was a detailed manufacturing plan and should-cost for each part. Results included an increase from 1 to 7 aerospace customers and a 700% growth in annual revenue. My role was to design the product strategy and run all aspects of marketing. -
Lead Product Manager, RealsystemRealnetworks Apr 1996 - Apr 2001Seattle, Wa, UsThe last 18 months at RealNetworks was spent managing their systems product line which was designed to move media around the web. Over that time, we grew revenue from the RealSystem by 100% year-over-year and this accounted for 1/3 of the company's revenue. This was accomplished while competing with Microsoft's free Windows Media Server. Prior to this, I started at RealNetworks in 96 when there was only about 100 employees. I worked in developer relations and then a series of product management positons.
Marty Roberts Skills
Product Marketing
B2b
Product Management
Business Development
Strategic Partnerships
Sales Management
Marketing
Leadership
Management
Digital Media
Start Ups
Mobile Devices
Strategy
Sas
Saas
Advertising
Marketing Communications
E Commerce
Sales
Account Management
Digital Marketing
Enterprise Software
Competitive Analysis
Marketing Strategy
Selling
Online Marketing
Public Relations
Business To Business
Software As A Service
Contract Negotiation
Iptv
Internet Tv
Marty Roberts Education Details
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University Of WashingtonBusiness
Frequently Asked Questions about Marty Roberts
What company does Marty Roberts work for?
Marty Roberts works for Tagboard
What is Marty Roberts's role at the current company?
Marty Roberts's current role is Software & Technology Executive.
What is Marty Roberts's email address?
Marty Roberts's email address is mr****@****orm.com
What is Marty Roberts's direct phone number?
Marty Roberts's direct phone number is +120660*****
What schools did Marty Roberts attend?
Marty Roberts attended University Of Washington.
What skills is Marty Roberts known for?
Marty Roberts has skills like Product Marketing, B2b, Product Management, Business Development, Strategic Partnerships, Sales Management, Marketing, Leadership, Management, Digital Media, Start Ups, Mobile Devices.
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