Being an Ad Guy has been my life, not too often can one say they are doing exactly what they set out to do with their career. From the beginning, I have made it my mission to understand every aspect of pharmaceutical advertising—from product launches to life cycle management, from creative development to strategic services.Previously serving as a Managing Director, COO and Executive Creative Director for both East Coast and Midwest agencies has helped me establish a diverse perspective toward leadership, problem solving, and brand building. A unique principle belief that sets me apart from many advertising leaders is the belief that "everyone is an idea person" both clients and agency teams alike. One activity I have found valuable is conducting unique workshops where both "non-creative" personnel and clients alike partake in the ideation process. If you’re struggling with advertising mediocrity, we should talk.Specialties: Pharmaceutical Advertising—taking brands to new heights; Branding—not only hallmarks but the entire experience; Content Development—remember, brand message is everything (Rule #1 in SEO: develop good content.); Social Media Marketing (I was professionally born during the beginning of the media revolution); Unleashing the "Prosumer"—Don't just ask your audience to consume your message, get them to produce it.
Listed skills include Creative Direction, Concept Development, Social Media Marketing, Advertising, and 21 others.