Marvis Donalson Email & Phone Number

Chicago, IL, US

Burr Ridge, Illinois, United States

Sales and Marketing Executive focused on creating a holistic engagement and retention model within the Double Good fundraising community, educating internal stakeholders on market trends and insights, and supporting demand forecasting.

Oak Park | River Forest, IL

Chicago, IL

The Solomon Group is a Management Consulting Firm. We evoke individual and organizational transformation through authentic leadership. When we say, “we develop practical solutions to complex problems”, we mean that. We pride ourselves on partnering with organizations to make their business life less complicated, more fulfilling and more successful.We.

Greater Chicago Area

• The Coca-Cola Company Executive On Loan for Women’s Foodservice Forum, reporting to General Manager and CEO. Recruited to lead revenue model and processes to transform the organization’s product, sponsorship.
• Increased sponsorship revenue significantly in 2013 and maintained new revenue in 2014.
• Enhanced partner engagement in products and services, driving double digit increase in topline revenue.
• Created Top 50 focus account list that assisted CEO, Board, and Business Development Team to target strategic relationships and revenue opportunities.
• Developed new revenue management and partnership platform that will increase revenue 35%.

Chicago, IL

• Led Coca-Cola’s 3rd Largest Foodservice Customer Sales Team. Managed a $100M portfolio.
• Managed performance of the 10 person sales team and ensured the organization’s ability to deliver against the annual business plan, while growing customer sales and profits.
• Negotiated and influenced both Wendy’s Corporate Management and Key Franchisees, prioritizing beverage building initiatives that drove profitability.
• Led Sales Team to increase market share in region 10%, resulting in $9M in revenue.
• Developed Sales Strategy for managing Wendy’s International Franchisee Markets, aligning over 360 restaurants in Europe, Asia and Latin America

Greater Chicago Area

• Managed Corporate and Franchisee partners representing over $23M in annual revenue.
• Grew the business over 10% in 2 years with added value marketing programs that drove beverage incidence for Wendy’s.
• Increased market share from 46% to 85% in 3 years delivering over $11M in realized revenue to The Coca-Cola Company.
• Earned Coca-Cola’s 1st “National Performance Always Award”, one of three awarded in 2001.

Greater Detroit Area & Greater Atlanta Area

• Assisted area account executives in developing annual business plans for top focus accounts.
• Developed sales strategy that integrated Fountain and Bottle / Can programs for area prestige accounts, including the Silverdome and Joe Lewis Arena.
• Collaborated with account executives to develop sales strategy to convert competitive accounts.
• Coordinated Brand Optimization analysis for Relaxed Dining, QSR and National accounts.
• Worked on National Marketing Frozen Commercialization Team to implement Frozen into QSR National Accounts.