Marketing Manager
Current- Led the successful launch of four distinct products, from conception to market entry.- Actively contributied to the uplifting of two products, devised from the initial versions to meet client-specific needs.- Managed participation in local and international fairs including Lightfair - New York, 2023 / LEDucation - New York, 2023 / Light Middle East - Dubai, 2023 / Light & Building - Frankfurt, 2022.- Effectively managing local and international cross-functional teams to achieve project objectives.- Building customer insight knowledge based on feedback and benchmarking trends.- Collaborating with agencies and other vendor partners.- Planning and executing multi-channel distribution including SEO/SEM, email, social media, and display advertising campaigns to maximize brand and product coverage.- Conceiving creative growth strategies to identify new business opportunities in potential markets.- Working with KOL to stay up to date on changes in the market environment and competitive landscape.- Setting quarterly and yearly strategies and report on ROI and KPI.