Mary Grimley Email & Phone Number

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* Led sales team of 8 directors charged with booking citywide conventions and short-term meetings, in addition to contributing layering business in with Dallas Sports Commission ultimately generating 1.5M room nights* Draft, presented, executed and managed $40M budget effectively. * Developed and managed overall sales strategy, interfacing with EIC analysis, marketing, finance, services, and Spectra teams.* Represented Visit Dallas sales organization to DTPID, Convention Center officials, hotel partners for sales accountability, organization funding and forecasting of business. * Recruited, hired, onboarded, trained, coached and developed sales team that complimented the strategic customer segmentation deployment.* Quarterbacked the sales process including prospecting, networking, sales presentations, contract management, closing, and renewals.

Dallas/Fort Worth Area

* Redesigned deployment of group sales team domestically including replacement/recruitment of sales resources in DC, Chicago and addition of representation in CA. * Prepared and managed revenue and expense budgets for group sales* Leveraged network of professional relationships to secure and facilitate existing and future hotel group and citywide business

Washington D.C. Metro Area

* Managed regional sales office budget, prospecting and sales activities, sales pipeline/revenue, to exceed room night and revenue goals for citywide convention business from Mid-Atlantic market to Dallas.* Created and instituted standard operating and sales procedures and policies, which were ultimately adopted by all seven regional offices.* Established powerful relationships and served as the direct liaison for the Big 8 hotel partners; Omni, Hyatt, Sheraton, Renaissance, The Adolphus, Hilton, Marriott City Center and Fairmont.