Mary Muller Email and Phone Number

-Main partner for institution admissions team -Own, develop and drive the marketing strategy for brand and product(s) -Enable, collaborate and liaise across internal agencies  to generate prospects and applicants to maximize new enrollments -Partners with SEO team on overall strategy and execution (writes minimally, mostly edits and approves internal agency work to ensure brand voice and claims are accurate)  -Works with social media team on strategy and content development-Partners with creative team on development of high-level content needs, and creative ideation -Multi-channel campaign development ideation -Oversees product marketing, including campaign development/approvals and preparing audience segmentation

-Partnered with internal agencies on content and creative needs (prepares creative briefs); provides brand guidance on creative projects -Collaborated with organic social media team on content creation based on content calendar -Coordinated with campus and students for user-generated content (photo/videos); main point of contact in marketing for student ambassadors (secure persona waivers/releases) -Aligned with marketing leads, operations, and admissions to support enrollment goals through various marketing campaign support -Oversaw the development and execution of specific campaigns (i.e., segmented direct mail; nurture streams, customer journey) -Supported webinar creation and event promotion with lift from email team and marketing operations-Partnered with email team to deploy email and SMS strategy -Maintained website updates -Supported the paid media team with conversion rate optimization tests, A/B testing, new creative and overall strategy

• Partners with team members to develop and integrate campaigns into our web designs, events, nurture campaigns, collateral, etc.• Manages landing page and website updates, including copy and visual elements• Builds paid landing for the acquisition team with a focus on UX and user journey• Leads strategy for the SGU blog including SEO, development of new articles, article refreshes, and publishing schedule, all of which has led to an increase in organic growth 55.81% YOY. • Develops, manage, and executes university wide virtual events (Match Day, Commencement, White Coat Ceremony)• Brainstorms event strategy for prospective students in various funnel stages • Serves as marketing lead on new initiatives• Maintains and manages vendor relationships with agencies and consultants• Interacts with compliance and legal team to ensure accuracy in marketing statistics, messages and information• Ensures all marketing communications are coordinated and aligned in messaging and design• Oversees management of marketing budget and ensures projects are completed on time and on budget.• Works with administration on special projects and events• Proactively communicates to key stakeholders across departments

• Oversaw social media accounts, specifically Instagram, for 10 catering venues • Managed all social campaigns and ads• Maintained, updated, and created all catering venue websites • Developed relationships with marketing/advertising partners to grow online presence and brand awareness• Tracked monthly growth through Google Analytics and Hootsuite Analytics• Redesigned all existing sites to improve prospective clients experience• Kept all web listings current and accurate• Regularly updated community galleries on the website by sizing and posting photos as well as writing copy for posts• Managed brand reputation• Formatted and posted testimonials on the website• Proofed social media and marketing materials for spelling, grammar, content and proper brand usage

• Processed a weekly payroll for over 1500 employees across 17 states• Hired all employees through ADP/ HRB employee portals while following state and federal guidelines• Set up garnishments, direct deposits and local taxes• Completed monthly union billing • Recruited for new company positions using social media and recruitment boards• Assisted with the integration from ADP to Compass Group payroll services• Special projects for the Vice President of Human Resources

• Ran over 40 events from May-October • Contacted brides/grooms to coordinate wedding day timeline and menu• Oversaw wedding from set-up to breakdown• Determined staff needs• Completed weekly costing summaries to create a P&L for upper management• Entered all events into Caterease

• Developed a marketing plan with the intention of creating a social media presence• Implemented best practices by updating Twitter five times a day, including photos, use of creative hashtags and smart URLS• Place emphasis on generating content for private LinkedIn Group and Facebook page

• Collaborated with high-profile clients to ensure the highest quality of service• Oversaw events from bar/bat mitzvahs to weddings to tradeshows• Entered all game day catering orders• Special projects for Division Manager and General Manager• Worked as a consultant for the 2013 All Star Games held at Citi Field