Mary Nelson Email & Phone Number

Remote

- Lead a channel that generated $2.7M in ARR- Oversaw and negotiated campaigns with 25 review site vendors- Managed a monthly budget of ~$800,000- Tracked and Optimized campaign performance through Tableau, Salesforce, and Marketo

- Managed lead generation campaigns through content syndication and review site vendors- Analyzed campaign performances through lead volume, MQL, TQL, SAO, and MRR metrics- Managed a monthly review site budget of ~$500,000- Collaborated with Content Marketing Team members to produce mid-funnel content

Lindon, Utah, United States

- Supported nearly 200 Referral Partners in their lead generation efforts- Hosted monthly educational webinars to current partners - Generated over $100,000 in ARR through partner sales- Optimized a partner portal through WordPress for lead submissions

Lindon, Utah

- Facilitated the evaluation and purchase process of BambooHR for small business (under 20 employees)- Prospected new opportunities through high funnel leads- Generated ~$80,000 in ARR- Utilized Salesforce and Salesloft to effectively manage a pipeline and create outreach cadences

- Assisted the Sales and Marketing Department in managing organic and paid social advertisements. - Participated in planning an event with nearly 300 attendees in order to market the launch of new products.- Created and managed monthly expense reports through Microsoft Office.

Provo, Utah Area

Provo, Utah Area

Puerto Rico