At Stone Mantel, we deliver hand-crafted insights, strategy, and implementation for brands who care about meaningful customer experiences. The Mantel Method turns your company into a truly customer-centered, experience-driven organization. At Stone Mantel, I provide leadership for our clients who are focused on their digital capabilities and innovation and work with world class companies in the Digital Consumer and Digital Healthcare Collaboratives.

The Digital Health Collaborative (DHC) is a cross industry research consortium that develops innovative frameworks and paradigms with the goal of creating better digital experiences for better personal health engagement and patient outcomes. Thought leaders from health systems, payers, pharma, and digital solution providers conduct a comprehensive research program annually that includes ethnographic research and co-creation with consumers, and quantitative research with more than 1000 consumers.

Reported to SVP Digital Innovation & Business Development, manage million dollar innovation seed budget, digital foresight, new capabilities embedment and risk management. Evaluated multiple technologies including mobile, social, community, distribution, search, data & analytics, supply chain, on-demand delivery, staff augmentation, retail services, collaboration, video and user-generated content and helped businesses with POCs. Commercialization partner for digital lab. Developed… Show more Reported to SVP Digital Innovation & Business Development, manage million dollar innovation seed budget, digital foresight, new capabilities embedment and risk management. Evaluated multiple technologies including mobile, social, community, distribution, search, data & analytics, supply chain, on-demand delivery, staff augmentation, retail services, collaboration, video and user-generated content and helped businesses with POCs. Commercialization partner for digital lab. Developed breakthrough Relationship Ecosystem and chatbot app that provides reminders, recommendations, digital greetings and relationship tips. Developed consumer activation capabilities that have improved marketing effectiveness by 20%. Show less

Reported to the VP Hallmark Digital. Chief of Staff for 100 person department and managed business development, digital strategy, analytics and voice of the consumer programs and staff. Created and implemented omnichannel strategy and roadmap with independent retailers and executive team that improved customer experience and sales – both online and in stores. Defined role of Hallmark.com, Amazon and other e-commerce sites within the Hallmark brand and managed P&L for Hallmark.com doubling… Show more Reported to the VP Hallmark Digital. Chief of Staff for 100 person department and managed business development, digital strategy, analytics and voice of the consumer programs and staff. Created and implemented omnichannel strategy and roadmap with independent retailers and executive team that improved customer experience and sales – both online and in stores. Defined role of Hallmark.com, Amazon and other e-commerce sites within the Hallmark brand and managed P&L for Hallmark.com doubling e-commerce sales every two years. Updated Hallmark.com to modern, flexible front-end dramatically improving consumer satisfaction, search results, navigation, time on site and conversion by 88%. Later moved to SaaS solution to stay current at lower costs saving over $3 million a year.Led International digital strategy and development of greetings app for Australian market serving as a role model for agile development that has been embedded into all omnichannel work teams. Show less

Reported to VP Corporate Strategy, acted as internal consultant for all businesses. Led cross-divisional team to determine Hallmark’s corporate digital strategy. Facilitated Executive Digital Steering Committee to determine focus and organization design for digital. Led implementation of ten-year strategy recommendations, ensured leaders embedded into initiatives and processes, created brand-level migration map, established metrics and created deeper understanding of opportunities in… Show more Reported to VP Corporate Strategy, acted as internal consultant for all businesses. Led cross-divisional team to determine Hallmark’s corporate digital strategy. Facilitated Executive Digital Steering Committee to determine focus and organization design for digital. Led implementation of ten-year strategy recommendations, ensured leaders embedded into initiatives and processes, created brand-level migration map, established metrics and created deeper understanding of opportunities in emotional wellness space. Strategy still in place today. Led cross-divisional team to determine Hallmark’s approach to social media including employee advocacy, fan engagement, consumer care and new business opportunities. Show less

Reported to the President of Hallmark Magazine, managed budgets and use of Hallmark assets. Managed transition from POC to successful launch reporting directly to EVP Ventures partnering with Finance, HR, Creative, Legal, Tax & IT. Set-up New York office. Developed business model, publishing forecasts, marketing and circulation plans, media kit and consumer personas. Magazine had strong circulation growth, led by the 4000+ Hallmark Gold Crown stores and consistently exceeded the aggressive… Show more Reported to the President of Hallmark Magazine, managed budgets and use of Hallmark assets. Managed transition from POC to successful launch reporting directly to EVP Ventures partnering with Finance, HR, Creative, Legal, Tax & IT. Set-up New York office. Developed business model, publishing forecasts, marketing and circulation plans, media kit and consumer personas. Magazine had strong circulation growth, led by the 4000+ Hallmark Gold Crown stores and consistently exceeded the aggressive revenue goals on the advertising side through leveraging digital, retail and hard goods assets of Hallmark. Show less

Reported to Integrated Marketing Director, managed national and Hallmark Gold Crown marketing. Received Marketing Excellence Award for successful implementation of Holiday 2003 marketing program including development of Hallmark’s first techno-plush promotion with over $25 million in sales. Total program increased holiday sales by 8% and kept 200 stores from closing. Developed integrated plans for national and shopper marketing across all marketing levers. Decreased premium discards by $1… Show more Reported to Integrated Marketing Director, managed national and Hallmark Gold Crown marketing. Received Marketing Excellence Award for successful implementation of Holiday 2003 marketing program including development of Hallmark’s first techno-plush promotion with over $25 million in sales. Total program increased holiday sales by 8% and kept 200 stores from closing. Developed integrated plans for national and shopper marketing across all marketing levers. Decreased premium discards by $1 million dollars. Show less