Mary Snyder Email and Phone Number
Chillicothe, IL, US
Mary Snyder's Location
Chillicothe, Illinois, United States, United States
Mary Snyder's Contact Details
Mary Snyder work email
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Mary Snyder personal email
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Mary Snyder phone numbers
About Mary Snyder
Deep expertise and skills in marketing communications, digital marketing, 6 Sigma, and strategy (marketing and communications strategy, content planning, message development, and implementation for internal and external communications through digital and print)Demonstration and reputation for high quality work and exceeding expectations. Was recognized with the Chairman’s Award in 2013 for demonstrating a high level of performance and professionalism in [my] duties. Promoted in-place three times within same team, as responsibilities and knowledge increased. Strong interpersonal, leadership and communication skills, as demonstrated by leading and coordinating events such as the Global Distributor Leadership Summit. Also, as trusted consultant for brand, content, and marketing inquiries.Strong analytical, problem solving, and project management skills, as demonstrated in numerous marketing and sales growth 6 Sigma projects.Strong relationships with internal coworkers and creative agencies to develop and implement solutions for Caterpillar and its customers. Experience leading cross-functional teams to analyze and solve complex problems and deliver positive results.
Mary Snyder's Current Company Details
Caterpillar Inc.
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Digital Strategist and Business Unit Program Manager
Chillicothe, IL, US
- Website:
- caterpillar.com
- Employees:
- 58910
Mary Snyder Work Experience Details
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Digital Strategist And Business Unit Program ManagerCaterpillar Inc.Chillicothe, Il, Us
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Digital Strategist/Business Unit Program ManagerCaterpillar Inc. Feb 2023 - PresentPeoria, Illinois, United StatesDigital Strategist/Business Unit Program Manager, February 2023 to PresentDigital Marketing, Personalization & Lead ManagementKey RolesFeature Owner for business unit-specific enhancement requests which includes the review of new digital marketing project development requests as submitted to our team, including Adobe Experience Manager, PIM, Marketing Cloud, Google Analytics, Interaction Studio, and other Cat Digital platforms. Manage the lifecycle of the development request to ensure completion, deployment, and measurement of the KPIs.Work with business unit partners to understand BU marketing needs & priorities and develop strategies for implementation that align to enterprise marketing plans and governance requirements.Develop comprehensive Digital Marketing roadmap inclusive of BU digital marketing goals, enterprise digital marketing goals, and governance requirementsFacilitate cross-collaborative, strategic solutioning discussions of the request with Cat Digital (or other development teams as necessary) and business unit partners to ensure the appropriate solutioning is planned for the development needs that aligns to BU marketing goals, enterprise marketing goals, and governance requirements.Manage communications with the business units. Hold owners of work accountable for communication with business unit partners (this includes project managers within the various teams completing work for the business units, as well as platform and development team updates). Ensure business unit partners have visibility into each groups' requests and are aligned on strategic solutioning
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Digital Marketing StrategistCaterpillar Inc. Mar 2020 - Jan 2023Peoria, Illinois, United StatesExplored, consulted and developed strategies to enable optimal customer experiences, using our company's existing and emerging digital capabilities. Provided guidance, analysis, strategy and implementation plans for aligning digital platforms and improving capabilities across enterprise platforms, including Adobe Experience Manager (AEM), Salesforce, WebSphere (eCommerce), Caterpillar Asset Library and Product Information Systems. Utilized change management, agile and communication skills to successfully implement new digital capabilities across our global enterprise. Developed appropriate training materials and delivered ongoing enterprise education to facilitate business partner understanding and adoption of new capabilities. As enterprise Business Product Owner for Campaign and Audience Optimization, helped carry out the strategy and associated road map for both short term acceleration and long-term platform expansion of campaign and audience management platforms, including Salesforce Audience Studio and Google Analytics.
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Aem Product OwnerCaterpillar Inc. Jan 2018 - Mar 2020Peoria, Illinois AreaProvided leadership, definition, business analysis and implementation of significant multi-phased projects and development. Aligned people, processes, and technology to build digital marketing capabilities in the AEM platform, which allowed Caterpillar to effectively communicate brand and marketing messages to reach its customers. Partnered with stakeholders, industry groups, and marketing teams to facilitate workflow, collaboration, and communication. Led and managed development team, using Scrum and Agile methodology and principles, to produce high quality web site capabilities and enable marketing and brand messages that appeal to our customers.Provided leadership and vision to facilitate and accommodate challenging organizational delivery requirements and timelines to complete development and meet customer expectations. Implemented significant multi-phased and highly visible projects.Developed strategy for and implemented Cat.com transformation capabilities for the AEM sites.
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Business Process SpecialistCaterpillar Inc. Apr 2016 - Dec 2017Peoria, IllinoisProvided definition, business analysis, and implementation of significant multi-phased projects; provided research and assistance in design of systems to support business processes. Provided business technical assistance and guidance related to the architectural design and planning of computer systems and resources for the assigned area. Coordinated with business area management to define the scope, deliverables, and controls of projects for new and existing application development technologies and software capabilities.Ensured new technology capabilities were compatible with the current application software architecture and the current technical architecture.Worked with other IS staff to research available technologies to be used for current and future business applications and systems. Assisted in designing and integrating new business technologies into new and existing environments. Developed the specifications for business systems enhancements or modifications and communicated the business area user needs to the IS staff.Developed and maintained training materials, technical documentation, standards and procedures. Provided training support of applications to end user community as neededParticipated in performing system testing of enhancements and ensuring user acceptance testing is completed.
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6 Sigma Black Belt/Marketing ConsultantCaterpillar Inc. Dec 2008 - Mar 2016Received the 2013 Chairman's Award for consistently demonstrating a high level of performance and professionalism in duties as a Marketing Consultant and embedded Black Belt. Achieved Certified Brand Advocate, May, 2015. Received multiple performance ratings of 2 (Exceeded Performance Expectations). Achieved Black Belt Certification, August 2010. Developed strategy to convert Perkins Worldwide Distributor Leadership Conference into regional event. Implemented strategy and coordinated the newly formed Global Distributor Leadership Summit for senior leaders from North and South America at Seguin, Texas.Worked on cross-functional teams, often taking the lead on common initiatives. Developed and led strategies, as well as managed substantial quantities of data in multiple systems. Delivered high profile, complex projects designed to improve accessibility of Cat engine sales and marketing information to customers worldwide. Major initiatives implemented include the Customer Information Delivery process, with vast experience in Adobe Experience Manager (AEM), Product Information Management Oracle Database (PIM), Caterpillar Asset Library (CAL), Electronic Media Center (EMC), Operational Data Store (ODS), and other related systems; Cat Mobile Sales app; development of MRG images and spin sets; and the new Cat.com and Power Net dealer web sites. Helped develop marketing automation campaigns and lead generation efforts. Developed and published spec sheets, ratings guides, online marketing content, electronic newsletter, and marketing materials for all Cat industrial power systems. As Certified Brand Advocate, supported Caterpillar, Perkins and Dealer/Distributor sales and marketing to successfully represent the brands. Coordinated and supervised marketing interns assigned to Industrial Power Systems. Led and managed customer loyalty program in 2010. Coordinated industrial power content and displays for the Caterpillar Visitor Center.
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Market Development ConsultantCaterpillar Inc. Oct 2003 - Dec 2008Provided leadership, strategy, and implementation for e-business initiatives for Cat brand globally and Perkins brand in North America. Developed process for content ownership. Enhanced sales and support team knowledge via Industrial Power University and development of web based training. Increased the use and value of the dealer and public web sites. Managed web-based applications such as Spec Sheet Wizard and OEM Service Interlink.
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Web Site AdministratorCaterpillar Inc. Oct 2000 - Oct 2003Initiated, developed, and facilitated the Internet/Intranet/Extranet strategy for Power Systems Marketing Division, determining which communication methods and business processes being used to conduct business could be translated to a web environment. In Marketing Communications, managed and coordinated Industrial Power Systems and Electric Power information on secured dealer web site, as well as www.Cat.com. Provided ongoing secured dealer site web support for content owners of Industrial Power, Electric Power, Human Resources, and Accounting divisions.
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Training AnalystCaterpillar Inc. Oct 1998 - Oct 2000Addressed the software training needs at the Mossville facility. Provided direction, recommended, and arranged training solutions for the staff, organization, and suppliers. Coordinated, planned, and prepared for system upgrades and changes. Created Human Resources web site and served as webmaster. Developed and maintained leadership guide for supervisory expectations. Provided support for Human Resources projects, including Performance Summaries, School-to-Work initiatives, and United Way. Coordinated the Healthy Balance program for PEPD. Served on Mossville Health and Fitness Committee. Led efforts to build and maintain an onsite aerobics program.
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Administrative AssistantCaterpillar Inc. Oct 1997 - Oct 1998Mossville, Illinois
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Business And Information Processing Instructor (Part Time)Illinois Central College Sep 1987 - May 1998Taught BASIC programming, DOS, word processing (WordPerfect and Microsoft Word), spreadsheets (Excel, Lotus and Quattro Pro), and data base (Access, dBASE III+) software to adults. Taught speed development for typing students. -
Business And Computer InstructorBusiness And Computer Instructor Aug 1987 - Sep 1997Princeville High SchoolSupervised students in the Interrelated Cooperative Education Career Development/Work Program. Taught juniors and seniors career-related skills, including resume and cover letter-writing and interviewing. Instructed students in business communications, record keeping, keyboarding, and computer classes. Assistant administrator of computer network system. Tech Prep coordinator. Business Department Chairperson. Newspaper Sponsor/Editor. Head girls track coach for four years. Class sponsor for four years.
Mary Snyder Skills
Six Sigma
Continuous Improvement
Dmaic
Black Belt
Value Stream Mapping
Manufacturing
Lean Manufacturing
New Business Development
Strategic Planning
Project Management
Cross Functional Team Leadership
Marketing
Project Planning
Business Process Improvement
Product Development
Business Development
Process Improvement
Mary Snyder Education Details
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Technical Education -
Business Education
Frequently Asked Questions about Mary Snyder
What company does Mary Snyder work for?
Mary Snyder works for Caterpillar Inc.
What is Mary Snyder's role at the current company?
Mary Snyder's current role is Digital Strategist and Business Unit Program Manager.
What is Mary Snyder's email address?
Mary Snyder's email address is sn****@****cat.com
What is Mary Snyder's direct phone number?
Mary Snyder's direct phone number is +1 309-675*****
What schools did Mary Snyder attend?
Mary Snyder attended University Of Illinois At Urbana-Champaign, University Of Illinois At Urbana-Champaign.
What skills is Mary Snyder known for?
Mary Snyder has skills like Six Sigma, Continuous Improvement, Dmaic, Black Belt, Value Stream Mapping, Manufacturing, Lean Manufacturing, New Business Development, Strategic Planning, Project Management, Cross Functional Team Leadership, Marketing.
Who are Mary Snyder's colleagues?
Mary Snyder's colleagues are Venkatesan G, Sauboua Pierre-Olivier, Lane Slabaugh, Niko Masiero, Bob Tyson, Shahram B., John Guingrich.
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