- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.- Assessed marketing copy, art comps and final designs and compared with established specifications.- Worked with department heads to stay current on needs and offer high-level support for day-to-day operations.- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.- Managed partnerships… Show more - Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.- Assessed marketing copy, art comps and final designs and compared with established specifications.- Worked with department heads to stay current on needs and offer high-level support for day-to-day operations.- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.- Counselled senior leadership during business development decision-making to optimize profitability, marketing strategy and communications planning.- Managed branding campaigns and event marketing initiatives in print, video, web and social media. Show less

- Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.- Generated sponsorships with related and partnering entities to enhance marketing objectives.- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.- Planned and implemented… Show more - Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.- Generated sponsorships with related and partnering entities to enhance marketing objectives.- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.- Managed content distribution to online channels and social media platforms.- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.- Proofread copy written by my team to correct spelling, punctuation and grammar. Show less