Maryam Ahmed Email & Phone Number

Vaughan, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Tracked Amazon Ads data by analysing keyword and category performance, and visualizing KPIs such as Amazon Cost of Sales (ACoS) and Cost per Click (CPC) to evaluate return on marketing spend (Marketing ROI), leading to better ads management and campaign evaluation.

Toronto, Ontario, Canada

A non-profit healthcare network providing quality healthcare to the most vulnerable in the communities it serves. Provided pro bono analysis and reporting services to help the Community Engagement Center evaluate outreach program efficiency.• Analyzed complex community health program data to identify trends, areas of growth, and created four KPIs and benchmarks for community health workers (CHW) to follow.• Improved data collection processes by conducting process mapping and implementing guidelines, leading to improved data collection, enhanced data processing, and accurate measurement of program performance.

Toronto, Ontario, Canada

A Vancouver based consulting firm that helps businesses implement technology solutions.• Developed a web analytics dashboard in Matomo for the BC chapter of a professional association, by analysing traffic data and creating KPIs, leading to campaign performance measurement through goal conversion rates.

Remote

In collaboration with a team of 10 communications and IT professionals, planned, executed and followed up on projects aimed towards improving digital communications and enhancing user-friendliness for web users, including tracking performance through analytics dashboards:• Improved web presence and search engine optimization of the university website using Google Analytics, resulting in increased digital traffic by 15%. • Initiated the standardization of all web domains and pages owned by the University, by creating domain name guidelines and specifications, leading to uniformity in web branding.• Acted as product manager of a team of three software developers and internal stakeholders to plan, develop, and execute more than 20 InfoPath forms, while ensuring end user test objectives and quality assurance criteria are met.

Karachi, Pakistan

• Facilitated product management by performing user acceptance testing, supervising QA testing, and participating in requirements gathering and scope sessions to effectively document product requirements and help create new business applications for internal clients.• Lead workshops and trainings for more than 75 personnel from various departments when deploying new business applications and content guidelines, to improve content creation process and reduce error after product launch.• Formulated policies, procedures, and training material for the university’s communications professionals, ensuring internal audits were conducted seamlessly and all issues were addressed.• Launched a Bring-Your-Own-Device pilot program within the department to ensure key personnel are accessible after hours.

Berea, Ky

• Facilitated class discussions, held workshops and tutored 30 students. Courses: International Relations, Comparative Political Systems;• Supported research activities and administrative tasks

Berea, Ky

• Liaised with Facilities Management personnel to implement cost and waste savings programs (reduced waste by >1lb per student in 2013);• Supervised and oversaw the operations of >50 residential programs and activities; led and mentored around 100 residential students in transition to student life;• Conducted recruitment and hiring of new residential advisors, supervised and trained 5 student workers; managed inventory and product procurement; ensured building facilities were maintained and work orders completed.

Jacksonville, Florida Area

Leading nonprofit health system in the US, with 142 hospitals nationwide, and an independent consulting logistics group.• Contributed to significant increases in supply chain efficiency by being an active member of a team tasked to launch a group purchasing organization and unify enterprise software into a comprehensive inventory management system.• Identified more than 1500 non-contracted products and helped convert them into single vendor contracts, significantly improving the procurement process and increasing supply chain efficiency.• Conducted data analysis of Spinal Fusion procedures to measure variance in procedure specific medical supply costs, leading to potential supply cost savings of $100,000 and identification of cost-incurring behaviours.• Developed multiple macro scripts in Microsoft Excel and Visual Basics to optimise data analysis when identifying costs savings in various medical procedures.

Postgraduate Certificate, Analytics For Business Decision Making

Dean's Honour List: Fall 2021 • Academic learning in SQL, SAS, Python, Tableau, Power BI, Google Analytics, SPSS, MS Excel, and MS Access.

Bachelor Of Arts (B.A.), Economics And Political Science, 3.51 Out Of 4.0

Activities and Societies: Berea College Speech and Debate Team, Phi Kappa Phi, Big Sister Program, Student Government Association, Cosmo.