Mary Ashton Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

Lead integrated co-marketing strategy and go-to-market initiatives with UiPath Global Systems Integrator (GSI) partners Deloitte, CGI, Capgemini, Infosys, Wipro, HCL, LTI|Mindtree, and Tech Mahindra. Build quarterly demand generation campaigns, amplify social marketing programs, manage internal communications, create joint content deliverables, drive internal and partner enablement, develop industry messaging, encourage community outreach, and more. Liaise with digital, regional, and product marketing teams to plan, track, and report on marketing performance. Manage marketing strategy and execution with UiPath technology alliance partner SAP - leading SAP BDF management to align global sales and marketing initiatives for UiPath - an SAP Endorsed Application partner.

Mountain View, Ca, Us

Lead a talented team of marketing managers to drive the global expansion of Egnyte's marketing and sales programs with Managed Service Providers (MSPs and MSSPs). Work to build the brand, recruit new partners, enable the Egnyte partner community, and expand sales.Liaise with regional field and partner sales leaders to create and execute co-marketing plans to support the delivery of joint pipeline and revenue that resulted in 2022 partner-driven sales records.Manage channel and industry media outlets to build brand awareness. Execute monthly product and sales enablement webinars.Lead strategic marketing planning sessions with sales, product and marketing executives. Manage all communications to/through/with partners.

Berlin, Deutschland, De

Engage with Camunda Global Partner Sales and Camunda GSI Partners as the primary marketing leader to build partner preference, generate joint demand, and scale operations globally. Work directly with partners to drive sales and implementation expertise and to plan, build and execute joint marketing programs.Worked with the Global Vice President of Partners to drive the creation of the Camunda Connect partner program, including rules of engagement, MDF, and training and enablement programs.

New York, Ny, Us

Lead the development and execution of the partner communications and demand generation strategy targeted to UiPath partners (Technology Alliances, GSI, Regional SI, VAR) across the globe. Bring together customer/partner/product intelligence, partner enablement and marketing assets to build a programmatic communications and demand generation motion. Collaborate closely with Regional Sales & Marketing, Product Marketing, Partner Programs, Global Campaigns, and Technology Alliances.

New York, Ny, Us

Oversee the success of UiPath partners in the Americas through the development and execution of joint marketing plans that seek to generate awareness, uncover new business opportunities and drive mutual business benefits.

Westborough, Ma, Us

Lead 7 US regional marketing managers to grow the Marketing Services Agency division of The Channel Company. Provide executive links to sales and marketing resources with major technology vendors and their Distribution, NSP, and VAR networks. Advise partners on the most effective use of MDF to develop and execute strategic go-to-market plans and integrated demand generation campaigns. Responsible for over $4M in demand generation services and tracking ROI.

Schaffhausen, Switzerland, Ch

Direct field and channel marketing initiatives in the U.S., Canada, and Latin America. Develop and execute marketing plans with direct sellers, Distribution, DMR/NSP, OEM, and strategic VAR Partners. Liaise with Global Marketing programs team, Partner Sales Managers, Enterprise Sales Leaders, Demand Center, Product Marketing, PR/Social, and Marketing/Sales Operations to execute programs and track marketing performance metrics by program, by seller, and by partner. Drive the development and global roll-out of new Channel Incentive program for volume licensing and Cloud Partner Program. Manage 3 direct reports. Responsible for $1.3 million marketing budget. Achieved 99.6% utilization of partner-earned co-operative marketing funds in first year of co-op program.

Maynard, Ma, Us

Steer primary corporate initiatives to build the infrastructure necessary to support a partner-led sales organization and a partner-led demand creation strategy, including: define a new global partner program; design a new global partner portal; implement a new partner training platform. Collaborate with corporate and geography stakeholders to build the process for marketing program creation, field/channel execution, and consistent measurement. Work in close cooperation with product marketing to launch new Stratus software solution.

Burlington, Ma, Us

Direct the engagement, education, enablement and evaluation of Avid's worldwide channel ecosystem. Interface with global demand generation and corporate field marketing teams to develop campaign activities for Avid's direct and indirect sellers, retail partners, VARs, and system integrators. Oversee data integration between marketing, sales, and channel partners to facilitate lead flow and analyze campaign effectiveness. Manage MDF globally to ensure optimal ROI. Develop partner program social strategy.

Waltham, Ma, Us

Drive multi-channel marketing strategy and program execution for Constant Contact's strategic partners and Franchise, Distributors and Direct Sellers. Build go-to-market plans with corporate accounts and ensure local customer adoption by franchise system networks utilizing an Account Based Marketing model. Conduct performance reviews with key SMB customers to ensure Constant Contact’s online marketing solutions are used effectively to drive success. Manage/Coach two marketing program managers.

Herndon, Va, Us

Develop marketing plans and execute targeted campaigns to drive demand for Deltek’s ERP solutions in the Professional Services sector. Build relationships with key industry associations and develop strategic annual marketing plans to ensure brand awareness. Use Eloqua marketing automation and Salesforce.com to execute and track field marketing program performance.

Armonk, New York, Ny, Us

Accountable for the market management and demand program functions of IBM Software brands including Business Analytics and Performance Management (IBM Cognos), Enterprise Content Management (IBM FileNet) and Information Management (including InfoSphere and Netezza). Work in a matrix fashion with IBM Business Partners (Value-Added Resellers, Solution Providers, Service Providers and OEM) and IBM direct sales and marketing teams to drive sales revenue. Develop a 360-degree marketing program strategy in support of overall business objectives and achieve marketing pipeline targets. Manage the creative development of outreach with agencies and production resources. Successfully manage annual marketing program budget of $1.5 million. Manage a team of five field/sector marketing managers, two college interns, and one marketing operations associate.