Mary Barlow Email & Phone Number

Newburyport, Ma, Us

Edgewater, Md

Mary has oversight for the quality of Encompass communications and modules as well as for establishing concepts and solutions and ensuring alignment to objectives throughout the development continuum. This involves ensuring projects are completed in the most streamlined approach possible while striking the right balance for overall quality and optimal customer experiences. Mary directly oversees the development of clinical, market access, and general editorial initiatives and supports development of internal and external marketing, business development, and instructional design initiatives.

Boston Providence Worcester

In this role, Mary crafted strategies, concepts and ultimately innovative communications and learning solutions for patients, advocacy groups, physicians, pharmaceutical company colleagues and decision makers, contract research organization professionals, medical directors, researchers, and others. • Developed communications, such as traditional and mobile digital media, video scripts, brochures, fact sheets, e-learning media, clinical site tools, press releases, ads, case studies, speeches, and more. • Crafted thought leadership materials, such as articles, ebooks, white papers, and blogs. • Provided creative direction on communications and other media• Produced lead generation through range of precision marketing tactics, including social media outreach and e-mails strategically directed toward appropriate market segments.• Handled all aspects of projects and account management from start to finish, including interviewing, researching, editing, and managing client and regulatory review processes. • Worked on- or off-site. Mentored copy team and edited other writers’ work to ensure accuracy, proper messaging, and consistency. • Collaborated with designers and other creative team members for optimal communications solutions. • Therapeutic indications and health topics included acute schizophrenia; negative symptoms schizophrenia; acute optic neuritis; rheumatoid arthritis; diabetes, cardiovascular disease, and other chronic conditions; motor neuron diseases; multiple sclerosis; oncology, pregnancy and prenatal care; addiction, rare disease; preventive health; and others.

Wrote and oversaw production of a variety of communications for members, physicians, healthcare providers, and other constituents of Blue Cross and Blue Shield of Rhode Island (BCBSRI). This included magazine articles for BCBSRI’s Choices magazine, as well as speeches, the company’s annual report, literature related to healthcare reform and the Affordable Care Act, company brochures, direct mail, newsletters, presentations, benefit summaries, health literature, and technical instructions. Wrote Web copy for both BCBSRI.com and the corporate intranet. Researched, drafted, and managed projects to ensure they met or exceeded required standards and deadlines. Helped formulate communications strategies and messages for employee, customer, and other stakeholder audiences. Collaborated with design team. Mentored copy team and edited other writers’ work to ensure accuracy, proper messaging, and consistency.

Reported on a diverse range of events from local politics to human interest.

Managed Quality and Training Department for Aetna's Northeast location, overseeing audit control process and training facility for new and existing employees.