Mary Beth Huffman Email & Phone Number

Phoenix, Arizona Area

Spearhead marketing campaigns and services to promote practice deliverables; evaluate competitor marketing programs; maintain knowledge regarding new marketing technologies and trends to align with specific business goals.• Partner and provide dental consulting support to dental offices; contracted by DDS Healthcare in order to understand practice flow and behaviors to create specific target marketing investments and operational strategies in order to shape the dental team and cultivate a… Show more Spearhead marketing campaigns and services to promote practice deliverables; evaluate competitor marketing programs; maintain knowledge regarding new marketing technologies and trends to align with specific business goals.• Partner and provide dental consulting support to dental offices; contracted by DDS Healthcare in order to understand practice flow and behaviors to create specific target marketing investments and operational strategies in order to shape the dental team and cultivate a culture of success in each practice.• Craft dental marketing initiatives to promote services by implementing persuasive strategies utilizing latest trends for dental practice owners and teams to increase referrals, practice growth and improve overall patient experience.• Provide dental consulting to dental offices contracted by DDS Healthcare to ensure consistency in deliverables and to maintain a positive brand identity across all locations. Show less

Phoenix, Arizona Area

Collaborated with organizations and/or businesses on business planning, tied to the educational technology industry to build brand awareness through targeted marketing efforts.• Collaborated with health and wellness startup to build business plan, awareness and community relations and patient flow efficiency; after two year period, location expansion was required to accommodate increased influx of clients.• Partnered with national educational tutoring franchise to write press releases… Show more Collaborated with organizations and/or businesses on business planning, tied to the educational technology industry to build brand awareness through targeted marketing efforts.• Collaborated with health and wellness startup to build business plan, awareness and community relations and patient flow efficiency; after two year period, location expansion was required to accommodate increased influx of clients.• Partnered with national educational tutoring franchise to write press releases and long content for website; conducted e-learning seminars for franchisees on how to build and increase market penetration.• Landed a feature article in the industry’s largest trade publication, based in United States and United Kingdom, resulting in increased speaking engagements.• Booked CEO speaking engagements throughout the United States and Canada, including top governmental meetings.• Secured complete press coverage (TV, radio, business, culture, trade publications, and newspapers) leading to a standing room only capacity for a new satellite office open house.• Partnered with national educational tutoring company to write press releases and long content for website. • Created a media kit for the press, clients, and prospective customers.• Coached clients on business strategy, goals, planning content, etc. Show less

Huntley, Illinois, United States

Following the Century Dental of Huntley sale, partnered with the three new co-owners/dentists to become acquainted with the office, marketing, advertising, public relations, vendors, patient flow efficiency and systems to standardize best practices and processes throughout clinical practice.• Continued offering expertise to newly formed practice to ensure successful launch.• Guided co-owner/doctor with the creation of in-house marketing role for future growth.• Created a referral… Show more Following the Century Dental of Huntley sale, partnered with the three new co-owners/dentists to become acquainted with the office, marketing, advertising, public relations, vendors, patient flow efficiency and systems to standardize best practices and processes throughout clinical practice.• Continued offering expertise to newly formed practice to ensure successful launch.• Guided co-owner/doctor with the creation of in-house marketing role for future growth.• Created a referral system that leveraged area dental specialties and targeted offices to enhance brand awareness resulting in increased referrals for new practice. Show less

Huntley, Illinois

Provided practice management to a staff of 40 and 4 doctors; worked with leadership, with an annual budget of over $1.5M, on the business of dentistry, staff and systems management to develop business plan, prioritize and communicate goals with staff, build consensus, gain buy-in and team commitment, developed strategic initiatives, and offered support. Worked with dental assistants and hygiene department to work cohesively, to communicate effectively with patients, and improve patient flow and… Show more Provided practice management to a staff of 40 and 4 doctors; worked with leadership, with an annual budget of over $1.5M, on the business of dentistry, staff and systems management to develop business plan, prioritize and communicate goals with staff, build consensus, gain buy-in and team commitment, developed strategic initiatives, and offered support. Worked with dental assistants and hygiene department to work cohesively, to communicate effectively with patients, and improve patient flow and marketing initiatives.• Created effective internal and external marketing programs which increased startup to 20,000 patients.• Increased revenue profits year-over-year, growing new solo dental office; producing 7-figures prior to selling.• Worked closely with CEO/practice owner to create a multi-million dollar business from a new startup leading to practice sale; practice sold for a profit in 2012 in a down economy.• Coached customer service administration/front desk teams on phone skills, scheduling, recall, marketing and advertising and collections, exceeding strategic and operational goals.• Created and strengthened brand strategy, public relations, content creation, advertising and marketing.• Expanded reach by 200%; designed a public relations campaign to target influential media outlets and industry websites.• Developed metrics to track and monitor the acquisition of new patients and retention of existing patients to ensure efficient and cost-effective operations.• Assisted management with all Human Resource activities for entire staff; including leadership related to recruiting, selecting, training and motivating employees.• Spearheaded efforts to create brand awareness and improved internal and external referral systems; produced office newsletter and all marketing and public relations content.• Strengthened community relations with a successful and an award-winning public relations campaign which expanded brand awareness, and increased patient base. Show less

Bachelor Of Science (Bs)

Master Of Science (Ms)

Associate Of Arts (Aa)