Mary Beth Wilson Email & Phone Number

Evergreen, Co, Us

Evergreen, Co

Cincinnati, Oh

developing innovation for our clients and new business opportunities.

Evergreen, Co

Creating and sustaining client satisfaction through the development of business plans and owning the execution strategy with the convenience store retailers.

Cincinnati, Oh

brand strategy, new product development and consumer insights for this small organic fruit company. Assisted in the development of a digital and social media strategy for the brand.

Columbus, Ohio Area

Provided brand and marketing expertise on a contract basis for this Asian frozen food company

Brand Manager, Airheads Xtremes Responsible for all brand activities including advertising, new product & packaging innovations, forecasting and P&L management.Led the consumer research that identified the brand equity; repositioned and re-launched Xtremes resulting in a 16% increase in gross sales over 2009.Leveraged shopper insights and category knowledge to develop a new national advertising campaign to reach core consumers utilizing television, digital media, print and in-store merchandising.Responsible for the development of line extensions and channel specific strategies to increase brand awareness and build sales.Brand Manager, Airheads Bars Responsible for the development and execution of all consumer promotions. Defined and created a new digital media strategy for the brand resulting in a major re-launch of Airheads.com.Supervised the creative development of all television and digital advertising, limited time product and packaging. Creative leadership of new product development and innovation for themed Lunchables treats transformed the Kraft business by increasing sales $2.2M over prior year.

New Product DevelopmentEngaged by USPC to develop a unique new card/ novelty product line. Project included expansion of initial concept and full product line planning. Leader of the cross functional team that executed the operational requirements to design, source and manufacture the line for introduction. New line was successfully placed at Wal-Mart and other major FDM retailers.

New home fragrance product development and retailer specific product lines for Wal-Mart, Target & Martha Stewart.