Mary Deitsch Email & Phone Number

San Diego, California, Us

San Diego, California, Us

Leading growth marketing strategy for commercial brands vertical, encompassing both new customer acquisition and expansion marketing, with a driven, highly engaged team. Driving demand generation, optimizing ABX and Enterprise marketing strategy, and customer upsell/cross-sell, partnering closely with sales leadership to develop programs that efficiently build pipeline and deliver revenue.

Jersey City, Nj, Us

Spearheaded a high-performing marketing team while overseeing the development of regional/global marketing plans for Wood Mackenzie’s energy transition practice. Evaluated pipeline volume, performance, and forecasts, including specific views for sectors and territories. Directed go-to-market strategies for new product offerings, including developing product positioning, target personas, and collateral, in close collaboration with product and sales. Managed marketing pipeline metrics and ROI analysis, coordinating with cross-functional teams to present metrics on marketing revenue performance to c-suite. Expertly planned and executed integrated, multi-channel marketing campaigns that convert traffic, nurture current leads, and create MQLs for sales, including strategy, creative direction, campaign objectives, and validation.

Jersey City, Nj, Us

Effective built of digital capabilities and led teams to ensure timely and on-target delivery of brand-building campaigns, customer programs, promotions, and product launches. Established positioning, identified target audiences, and developed marketing plans with specific objectives while directing the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Created, maintained, and conducted analytics reporting across multiple platforms and extracted key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Gurgaon, Haryana -, In

Managed, hired, and coached junior sales and marketing team members while collaborating with key stakeholders to identify potential new business opportunities through data analytics. Responsible for planning and executing complex projects across multiple organizations and stakeholders, delivering exceptional project oversight to track performance from pilot launches to full market implementation. Orchestrated multiple workstreams to aid seamless transitions to ongoing market operations teams and liaised with external media and PR agencies, including television, print, and digital resources. Led investor relations communications and coordinated investor days for a $2B private equity fund. One of my most notable duties included creating and initiating new processes for the India based sales team during international travel, providing techniques for pipeline and lead generation as well as prospecting nurturing strategies.Below are some of my proudest achievements in this role:• Developed and launched the company's first-ever marketing strategy, campaigns, branding, and communication globally and domestically in collaboration with the Chief Marketing Officer, driving brand awareness and increasing sales of real estate ventures in India which resulted in sales of $1billion+.• Directed the re-design and introduction of the updated company website while managing third party vendors, generating a 240% increase in website traffic and a 325% boost in lead conversations

Madison, Nj, Us