Mary Cannon Email & Phone Number

Massachusetts, United States

Boston, Massachusetts

• Created comprehensive engagement programs and events while fostering strong community relations and delivering meaningful and impactful experiences. Oversaw and implemented a brand engagement strategy within assigned.
• Managed the Rise Up Against Addiction Boston and LA 5Ks, including marketing, sponsorships, participant recruitment, peer-to-peer fundraising, and community engagement. -Boston resulted in 1,650 participants, 20.
• Oversaw the Create Your Own Fundraiser (CYOF) program - designed and built webpage, fundraising toolkits, and communication emails. -Managed multiple events, results in surplus of $450,000 annual revenue.
• Identified, recruited, and led a council of influencers to support comprehensive grassroots community engagement campaigns, fundraising, and growth of brand awareness.
• Developed annual plans to achieve development, partnership, and community engagement key performance indicators.
• Built strategic partnerships with local community organizations aligned with mission and goals.

Boston, Massachusetts, United States

• Developed and implemented strategies to grow FARE’s portfolio of community-based peer-to-peer fundraising programs including its signature walk events in the Northeast Region. Contributed to FARE’s efforts to improve.
• Managed seven walk events in the Northeast Region generating $500,000 in annual revenue.
• Oversaw and managed seven planning committees, including 12 walk chairs and 100 volunteers; recruited and grew established relationships.
• Assisted in managing and creating new programming to interact with participants, sponsors, donors, team captains and committee members. Developed gift opportunities across the Northeast.
• Worked with multiple universities and schools to enhance awareness of Food Allergy and speak to staff leaders on new advancements for Food Allergy safety.
• Worked in collaboration with walk chairs to develop and drive strategies for the acquisition and retention of team captains, participants and donors to grow program reach and revenue.

Greater Boston Area

• Directed and demonstrated success in recruiting, managing, and coaching staff and volunteers for the Boston Step Out: Walk to Stop Diabetes - $500,000 annual goal.
• Developed a strategy to identify key sponsor prospects and utilized a variety of solicitation strategies to bring new donors into the fold, resulting in a 20% increase in sponsorship dollars and 15 new donors.
• Oversight of planning and executive committees; devised and implemented innovative cultivation and solicitation strategies.
• Recruited donors and generated over $85,000 in sponsorship dollars, 20% increase from last year.
• Promoted events and raised awareness on television; interviewed on CBS and did a Public Service Announcement on a local channel.

New York, NY

• Managed Vendor Collaboration initiative, serving as a liaison between senior management of Macy’s top 25 vendors and internal cross-functional teams, focusing on building business relationships.
• Analyzed corporate stores and online business, and created web page to share results company-wide. Developed a scorecard process monitoring performance metrics of the top 25 vendors producing $13 billion in annual.
• Started and co-chaired a team of 85 triathlon volunteers that raised $360,000 over two years to benefit the Ronald McDonald House NY (RMH NY). In addition, built a major fundraising dinner, managing not only the.
• Managed and captained 60 associates for the Macy’s Thanksgiving Day Parades; coached them at Clown University before the parade and managed the participants during the parade for 3 years.
• Managed and captained 50 associates for Macy’s Sixth Annual Giveback Day.
• Created logistical calendars and scheduled for internal and external logistics teams and buyers to follow to implement radio frequency identification device to the inventory process.

New York, New York

• Developed seasonal plans for cosmetic assortments within 10 luxury accounts – analyzed sales, prepared forecasts of product lines producing $90 million in annual sales.
• Managed purchase order activity and placed weekly orders for 54 stores nationwide.
• Collaborated with the Buyer and Planner on development and execution of merchandising strategies.

New York, New York

• Worked with American and European teams; maintained and reported on four product lines in approximately 150 stores that generated €50 million annually.
• Assumed the full time merchandiser role for nine months during the merchandiser’s leave of absence.
• Facilitated launch of wholesale accounts in Spain's El Corte Inglés and Alshaya stores. Assisted in process of assorting, quantifying, and delivering the European Liz Claiborne line for Missy, Petite, Golf and Women's.

• Partnered with the buyer to select, procure, and merchandise line of shoes, handbags, and accessories.
• Collaborated with functional business team (advertising, design, and merchandising); facilitated vendor negotiations.
• Analyzed target market and competition, evaluated key indicators, and recommended buying strategies.

• Directed operations, sales team selection/development, and buying/merchandising for top-performing specialty retail business producing $1 million in annual sales.Accomplishment: Drove sustainable results with effective.

• Managed sales associates in attainment of sales goals.
• Supervised compliance with corporate visual merchandising guidelines.
• Launched the internship program as one of the first Coach interns.

Graduate Certificate In Business Communications

Executive Education, Merchandising, Design, Marketing

Bs, Apparel Marketing

Activities and Societies: Education Chairman of Kappa Kappa Gamma, Peer Leadership Committee.

Education record