Jayne Lee Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, New York, Us

New York, Ny, Us

San Francisco, Ca, Us

I was the first designer at Avenir and led all of the design. I developed and shaped the design processes and assisted in managing projects. I assisted in crafting the internal product process. I designed an interactive high-fidelity prototype for a B2B real-estate client, which successfully raised funding. I designed wireframes, flows, and high-fidelity comps for responsive web for both B2B and B2C clients. I designed internal marketing materials for customer acquisition. I designed the branding for 3 small businesses. I designed marketing websites for 2 upcoming B2B products within the insurance industry. I redesigned the search results for a B2B client to improve customer discovery and provide visibility and exposure to their small businesses. I conducted interviews with client stakeholders, strategic and user research, presented design solutions, and wrote project requirements, functional requirements, and user stories.

San Francisco, Ca, Us

I redesigned the claims section of a web application for an insurance client for both web and print to provide a more intuitive and convenient experience for customers and administrators. I designed iterations of several modules on an existing insurance marketing website to accommodate their growing business.

New York, Ny, Us

National Geographic (B2C)I created low-fidelity wireframes and flows for an experimental content consumption mobile app. I worked closely with the lead strategist, UX director, and tech director to create an internal system, utilizing user stories and components, to consolidate and organize the innovative and experimental interactions to ultimately streamline development, project management, and allow flexibility in potential updates to designs. I mentored a UX intern, who eventually was hired full-time.New York Life (B2C)I assisted the senior UX designer and UX director in creating low-fidelity visuals to align client stakeholders for their new customer portal. I worked with the lead strategist and internal team to organize and define the information architecture of the portal.NBC News (B2C)I created low-fidelity animated visuals to inspire client stakeholders on the defined customer retention strategies. I redesigned their CMS flow to streamline NBC’s editorial team to create and publish stories.

New York, Ny, Us

I designed low to high fidelity wireframes, comps, flows, and journey maps. I worked closely with strategists and designers of all levels to solidify and craft the ideal experiences and flows based off the defined research and strategy. I wrote detailed, systematic functional requirements to handoff to engineering.Quest Diagnostics (B2C)I created high-fidelity wireframes and functional requirements for a custom patient portal. I coordinated with the 2 visual designers, 2 engineers, creative director and tech director on execution. I directly collaborated with the client, their external team, and our internal strategy to help craft the holistic vision for the experience and cleanly tie off the project.Consumer Reports (B2C)I created high-fidelity comps for a new CMS tool with a quick turnaround deadline. I helped design custom page-break modules to increase customer interaction and retention. Electrolux (B2C)I led the UX for a competitive pitch in which I coordinated with 2 UX designers, 3 strategists, 1 strategy director, the managing partner, 1 of the co-founders, a data analyst, a creative director, and a team of 7 visual designers to create compelling touchpoints associated to the high-level narrative. I created 2 expansive consumer journeys, for 2 brands, to encompass the identified strategic research, user persona, ecommerce phase and sub phase, user narrative, customer touchpoints, and user metrics.

I was the first full-time designer at Bloglovin’—a lifestyle content consumption app with an audience of over 7 million users. I designed the collections feature for web and iOS to increase customer engagement and retention. I redesigned the Bloglovin’ Android app to provide a refreshed look and feel. I designed the visual identity and brand collateral for the Bloglovin’ Awards for 2014 and 2015—a high-profile Fashion Week event for lifestyle influencers to gain recognition and popularity. I designed the marketing website for the Bloglovin’ Shop—an ecommerce initiative in collaboration with lifestyle influencers to gain revenue. I created the company’s first brand guidelines to provide consistency across the brand and its many initiatives. I redesigned various onboarding flows, interactive features and improved the overall look and feel of the web app, iOS app, and Android app. I designed and created all native and external advertisements and marketing and promotional graphics for social and email. I designed internal sales presentations and materials for customer acquisition. I assisted in leading weekly user testing sessions. I worked with internal and external developers to maintain consistency of design throughout.

I assisted in styling, coordination, and execution of 4 weddings and 1 bridal shower. I was responsible as the main wedding planner and stylist for 1 wedding. I created the original Instagram handle and managed social posts. I designed the original Pickles & Pies website.As a freelance floral designer, I assisted in the execution of 7 weddings. I was mainly responsible for creating the floral centerpieces of 8 weddings and assisted in creating bridal bouquets and smaller arrangements for multiple weddings.