• Awarded 2018 Employee of the Year after one year of employment.• Direct the planning, implementation, and completion of all Marketing projects.• Create detailed project schedules; identify tasks and resources needed to achieve project success and deadlines.• Develop budget for campaigns, product launches, and small-scope projects.• Utilize project management software to assign tasks, track progress, and create detailed project reports.• Manage all aspects of company’s participation in the ophthalmic industry’s two largest national tradeshows, including booth design, staffing, and operations. • Develop yearly Marketing Plan, including budget, goals, key initiatives, and quarterly timelines.• Collaborate with Marketing team, internal departments, third parties, and other international Shamir subsidiaries to gather materials assisting in the execution of projects and product launches.• Receive, process, organize, and assign marketing collateral requests from internal departments and third parties.• Facilitate company-wide new product meetings and delegate key initiatives.• Analyze print collateral and promotional merchandise usage and develop reordering schedules.• Write content for product literature, email newsletters, advertisements, and magazine articles.• Research external vendors and maintain existing relationships with key printers and promotional companies. Develop specialty merchandising items and print collateral and negotiate pricing.• Create purchase orders, manage invoices, and maintain department budget tracking spreadsheets.• Develop and deploy national customer communications.• Create strategic press releases and respond to all external media inquiries.

• Manage marketing promotional calendar and ensure timely completion of all projects.• Collaborate with internal departments, third party agencies, and partners to coordinate, organize, and create materials for projects and campaigns.• Plan campaigns, delegate tasks, and track project progress.• Analyze, maintain, and create daily, weekly, and ad-hoc reports in Salesforce, Pardot, and Tableau.• Write client and internal communications regarding important company announcements.• Create presentations, emails, and other sales enablement materials for the sales team.• Use Pardot to create forms, landing pages, and emails for lead generation and nurturing efforts.• Create drip campaigns for various target segments in the chiropractic market.• Set up, coordinate, and write copy for all weekly marketing webinars.• Manage all lead processing and uploading to Salesforce.• Utilize WordPress to post and update pages on two company websites.• Write copy for landing pages, emails, webinars, brochures, whitepapers, and other marketing collateral.• Provide support for various marketing projects.

• Use Google Analytics to report campaign performance, create ad hoc reports, and build and maintain dashboards for priority services. Refined reporting strategy and tactics.• Create custom vanity URLs for all company campaigns to ensure in-depth tracking capabilities. Use content management system and Excel to manage tracking URLs for campaigns. • Use phone number tracking system AvidTrak to analyze campaign performance.• Monitor social media accounts (Facebook, Twitter, Google+, Pinterest, and Instagram) and reputation management platforms (Yelp and Google Locations).• Analyze social media and digital marketing platforms to gain insights on social media & display/text ad performance and compare to competitors' material.• Create presentation and analyze data for month-end digital marketing board report.• Participate in weekly meetings with marketing agencies to refine strategy for Google AdWords campaigns.• Create workflows in Microsoft Visio outlining the digital marketing team processes.• Team member in the creation of digital components for major campaigns (Open Enrollment, Proton Therapy, Bariatric Surgery, Total Joint Replacement, Executive Health, and Heart Care).

• Proficiently use Marketo to manage marketing programs and create email campaigns. Use action-based lead scoring for optimization.• Write copy and create designs for emails, print collateral, and social media.• Manage all social media accounts (Twitter, Facebook, Google+, Pinterest, and LinkedIn) with Hootsuite. Use monitoring and tracking tools to assess online presence.• Manage leads and create reports through Salesforce CRM.• Utilize Meltwater PR tool to track publications mentioning company and use advanced search functions to target press releases.• Analyze Google Analytics for campaign performance. Track campaign activity with Google URL Builder.• Research and chart competitors to compare products and services.• Collaborate, create, and edit press releases with the Vice President of Marketing & Sales.• Assisted in preparing yearly pricing documents for product lines.• Prepare for festivals by organizing booth activities and creating gift bags and name badges.

• Hosting, opening/closing duties, inventory control, stocking, cleaning, busing tables, serving customers.

• Electronic filing of completed tax returns using Lacerte software.• Reviewed accounts receivable schedules and notified senior accountants of past-due accounts.

• Recruiting candidates via email and LinkedIn.