Established and operated a family-owned drone service focused on delivering high-quality promotional content for roofing, construction, and real estate clients. Played a key role in business development by conducting market research and creating competitive pricing packages to attract mid-to-high-range clientele. Produced compelling 30-60 second promotional videos for social media, utilizing drone footage to boost client visibility and engagement.Key Contributions:• Designed pricing strategies to align with industry standards and target premium market segments.• Delivered polished video content optimized for social media platforms, enhancing brand awareness for clients.

Lead the development and implementation of production solutions designed to maximize operational efficiencies and deliver high-quality products as envisioned by product owners. As a technical expert and problem-solver, I collaborate with various product owners and other stakeholders, supporting continuous improvement efforts to ensure the implementation of industry-standard processes, practices and tools.• Conceive solutions by working with stakeholders across the organization. • Identify new requirements and deliver value by creating production roadmaps that drive efficiency and scale.• Execute solutions that address the entire production lifecycle using research-based solutions and digital tools.• Train team members in the execution of new production systems and standards.• Championed the introduction and implementation of Workfront. Currently a system admin.• Use Javascript and Python to drive automation and efficiency.

Championed the creative concept, design, development, and production of Grand Opening campaign materials including circulars and other direct mail, in-store experience/signage, OOH, email, web, and other collateral elements. Developed appropriate design solutions within the campaign thematic and brand guidelines for the primary purpose of effectively selling merchandise, services, and related brand messaging.Collaborated with internal departments and key vendors in developing standards for the campaign across all mediums, taking corporate identity elements and incorporating them across all materials for a consistent brand experience. Provided guidance to on-site production team and adjunct designers to streamline the execution of campaign style, branding, and promotional directives.Ensured that each assigned project met all production specifications prior to release.

Participated in project initiation and strategy discussions with ministry partners to produce effective artwork that appealed to varying and specific demographics within the church and throughout the community.Managed the ideation, execution, media planning, print specifications and distribution of marketing and intramural projects ensuring desired saturation and cost-effectiveness.

Provided pre-design production of newspaper circular copy and images for the tab creative team ensuring styles were consistent with company branding. Assisted DICK’S Marketing Manager with the overflow of in-house creative print projects and was ultimately recruited to join the DICK’S Sporting Goods creative team in May of 2010.