Mary Larusso Email & Phone Number

Chicago, IL, US

The American Health Information Management Association (AHIMA) is the global nonprofit association of health information professionals. Driven by its mission to empower people to impact health, AHIMA envisions a world where trusted information transforms health and healthcare by connecting people, systems, and ideas.

Scottsdale, Arizona, US

• Equality Health is a whole-health delivery system focused on transforming value-based care delivery through an integrated technology and services platform, culturally competent provider network, and personalized care.
• Oversaw enterprise-wide marketing and communications efforts and public relations initiatives for Equality Health’s lines of business, the Foundation, and portfolio of products and services.
• Developed and drove processes that boosted order fulfillment speed, enabled high-quality deliverables, and prioritized projects.
• Managed and guided Equality Health’s enterprise-wide conference strategy and calendar, spearheaded speaking engagements, and developed and led processes and promotions for webinars and virtual and in-person events.
• Fostered relationships with business unit leaders to develop new, relevant provider and member engagement content strategies, programs, and promotions.
• Provided strategic guidance to ensure consistent and clear messaging, brand alignment, brand value, and loyalty.

• A developer of cloud-based Clinical Decision Support solutions, NDSC provided medical guidelines at the point of care via electronic health record integration to influence clinician purchases and streamline data.
• Developed overall marketing strategy and oversaw program execution in alliance with internal stakeholders and external partners.
• Led product launches, legislative updates/outreach, events/conferences/webinars, website strategy, and maintenance. Created and maintained brand guidelines.
• Spearheaded and implemented NDSCS’s first-ever automated marketing program. Oversaw implementation of Pardot in tandem with NDSC Salesforce efforts; developed list management process; drove internal training.
• Collaborated with the Mayo Clinic to successfully launch CareSelect® Lab and CareSelect® Blood solutions.

• Created in 2008, the Center for Transforming Healthcare aimed to solve healthcare’s most critical safety and quality problems via sharing proven, effective solutions with the nearly 21,000 organizations that the Joint.
• Introduced and marketed products, programs, events, and websites. Launched the Oro 2.0 High-Reliability Organizational Assessment and the Preventing Falls Targeted Solutions Tool within six months.
• Developed overall Oro 2.0 product launch strategy and executed the program in alliance with internal stakeholders, Joint Commission executives, and external partners. Identified key risk indicators (KRIs) and analyzed.
• Led and managed the implementation of all Center marketing campaigns and programs; managed conference and event sponsorship and promotions; placed media buys.
• Created and directed compelling, cohesively branded marketing communications and collateral across online, print, digital, social, and multimedia channels.
• Provided creative direction and ensured consistency with brand guidelines and standards across all channels, including but not limited to video production, content development and copywriting, print and digital ads.

Chicago, IL, US

• An American Hospital Association group, ASHRM provides professional leadership through education, recognition, advocacy, publications, networking events, and interactions with leading healthcare organizations and.
• Responsible for planning, developing, and implementing ASHRM marketing and communications/publication strategies including annual conference and event marketing and promotions, publications, social media, website.
• Consistently increased ASHRM annual conference attendance by developing, directing, and managing effective marketing strategies and campaigns; exceeded ASHRM’s all-time annual conference attendance record in 2013.
• Led ASHRM’s Editorial Review Board in developing ASHRM’s quarterly academic, peer-reviewed Journal of Healthcare Risk Management, resulting in five consecutive APEX awards for Journalistic Excellence in the medical.
• Innovated and drove the implementation of targeted media strategies, including the society’s inaugural social media strategy and launch; led ASHRM Social Media Committee and additional media efforts.
• Spearheaded ongoing membership campaigns and continued growth through targeted retention and recruitment strategies; efforts resulted in a 10% membership increase.

Zurich, Canton Of Zürich, CH

• Tribune Interactive, a division of Tribune Company, had a dynamic local and national online presence, operating leading news and information sites in 20 markets, including 10 of the top 12.
• Developed, launched, and maintained content stream for HealthKey.com, Tribune Company’s first national healthy-living vertical. Directed content strategy and collaborated with the Tribune team on back-end development.
• Directed overall content strategy of HealthKey online and digital efforts, including development, packaging, and delivery of all health content in engaging user-friendly formats to meet Tribune Company strategic.
• Collaborating with sales, broadcast, and editorial leaders, developed, implemented, and delivered content-driven products for HealthKey.com, HealthKey TV, and Tribune Company’s online, print, broadcast, and digital.
• Led HealthKey.com and digital products strategy. Generated new revenue opportunities across multiple media platforms. Created brand awareness and promoted related opportunities to potential advertisers.
• Partnered with WPIX/NY producer and HealthKey on-air talent (Dr. Steve Salvatore) to create and distribute morning broadcast packages for Tribune affiliates such as WGN/Chicago and KTLA/LA and video content relevant to.

• A B2B publisher of medical device journals, websites, and ancillary print/digital supplements.
• Created, implemented, and executed strategic marketing programs and advertising campaigns across RCG’s print, online and digital properties.
• Supervised and managed website and microsite front-end and back-office development and installation including navigation criteria, page design, Drupal/content management system development, advertising content.
• Developed and implemented integrated marketing packages and collateral materials to promote print, online, and digital media properties and related opportunities to existing and potential advertisers.
• Led, managed, and maintained all online development projects and digital programs from conceptual stage to launch including core websites, microsites, and digital promotional products.
• Served as liaison between programmers and RCG staff to create a comprehensive editorial back office; assisted in training staff on Drupal/CMS; developed company training/reference guides; troubleshot website and.

• A global medical skin care product manufacturer specializing in clinically researched skin care lines marketed to medical and clinical aesthetics professionals.
• Built and led in-house marketing department.
• Created an in-house marketing department, repositioned PCA’s corporate identity, and overhauled the website, packaging logos, marketing and advertising materials, corporate collateral, trade show products, and booths.
• Brought advertising creative in-house resulting in substantial annual savings.
• Developed and implemented a consistent, effective monthly marketing plan and campaign that drove up sales by more than 35%.
• Within the first six months, implemented and completed a packaging redesign project for professional and consumer skin care lines.

• PNI was Arizona’s premier multimedia company, including The Arizona Republic, the Arizona Business Gazette, various websites, and specialty publications. (Gannet purchased PNI in 2000.)
• Directed Custom Publications team in the creation of multiple revenue-generating niche publications and special sections that met diverse reader and client needs. Improved quality and increased quantity of the.
• Implemented and streamlined departmental procedures and processes resulting in increased efficiency and accuracy.
• Managed a staff of editors and designers in addition to a team of freelance writers and photographers.
• Directed, motivated, and coached creative teams.
• Assigned and prioritized all projects; supervised writing, editing, design, photography, and special assignments of department staff and freelance contributors.