Mary Larusso Email and Phone Number
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▪ MISSION-DRIVEN LEADER & ENERGIZING COACH. Reputation for mobilizing key players and unifying departments to affect strategic initiatives. Collaborator with more than a decade of experience leading high-performing teams (as well as task forces and volunteer committees) while shepherding high-profile projects to successful completion. Disciplined process and metrics orientation. Frugal administrator of third-party vendor relationships, outsourced staff, and agencies.▪ AWARD-WINNING MANAGING EDITOR, CONTENT DIRECTOR, WRITER. Five-time APEX award winner for Journalistic Excellence in the medical content category. Adept at simplifying complex ideas while sharpening brand stories. Creator of compelling multimedia content for multiple channels and formats: ad campaigns, publications, web and mobile content, marketing collateral, documentation, social media, podcasts, and videos. ▪ CONFERENCE & EVENTS LONG-RANGE STRATEGIST. Director of attendance- and sponsorship-driving conference and event marketing and content strategies. Virtual and in-person conferences, events, forums, and webinars including management of processes, people, products, and presentations. Track record in developing and implementing effective campaigns, promotions, and trade-event strategies that increase engagement, generate qualified leads and drive record-breaking attendance. ▪ DIGITAL MARKETING INNOVATOR. Ability to leverage marketing automation platforms to generate and nurture qualified leads and deliver actionable, revenue-driving customer insights. Experienced in marketing automation solutions, web analysis, content management systems, social media, and online and email marketing.▪ PRODUCT LAUNCH EXPERT. Product development contributor and creator of one-of-a-kind product launches. Product branding, naming, creative concepts, messaging, go-to-market playbook, campaign development, and execution.▪ CONNECTED BUSINESS DEVELOPMENT INFLUENCER. Poised and prepared relationship manager and lead generator. Proven success in stakeholder outreach, pitching new ideas, and corporate partnerships/sponsorships. Experienced in customer retention and customer services. Longtime, trusted healthcare sector relationships.
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Marketing & Communications Lead: Conferences & Events, AdvocacyAhima Oct 2022 - PresentChicago, Il, UsThe American Health Information Management Association (AHIMA) is the global nonprofit association of health information professionals. Driven by its mission to empower people to impact health, AHIMA envisions a world where trusted information transforms health and healthcare by connecting people, systems, and ideas.
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Vice President, Marketing & CommunicationsEquality Health Jun 2019 - Sep 2022Scottsdale, Arizona, UsEquality Health is a whole-health delivery system focused on transforming value-based care delivery through an integrated technology and services platform, culturally competent provider network, and personalized care model. ▪ Oversaw enterprise-wide marketing and communications efforts and public relations initiatives for Equality Health’s lines of business, the Foundation, and portfolio of products and services.▪ Developed and drove processes that boosted order fulfillment speed, enabled high-quality deliverables, and prioritized projects.▪ Managed and guided Equality Health’s enterprise-wide conference strategy and calendar, spearheaded speaking engagements, and developed and led processes and promotions for webinars and virtual and in-person events.▪ Fostered relationships with business unit leaders to develop new, relevant provider and member engagement content strategies, programs, and promotions. ▪ Provided strategic guidance to ensure consistent and clear messaging, brand alignment, brand value, and loyalty. ▪ Led launch programs for products and solutions focused on achieving Equality Health’s business objectives; led market entry media strategy and execution.▪ Worked collaboratively across the enterprise with key internal stakeholders on thought leadership strategies to further expand Equality Health’s communications and reach. -
Director Of MarketingNational Decision Support Company - A Change Healthcare Company Aug 2017 - Jan 2019A developer of cloud-based Clinical Decision Support solutions, NDSC provided medical guidelines at the point of care via electronic health record integration to influence clinician purchases and streamline data exchange.▪ Developed overall marketing strategy and oversaw program execution in alliance with internal stakeholders and external partners.▪ Led product launches, legislative updates/outreach, events/conferences/webinars, website strategy, and maintenance. Created and maintained brand guidelines.▪ Spearheaded and implemented NDSCS’s first-ever automated marketing program. Oversaw implementation of Pardot in tandem with NDSC Salesforce efforts; developed list management process; drove internal training, education, and adoption efforts; developed lead generation strategy and measurement of customer insights/scoring to identify and qualify leads.▪ Collaborated with the Mayo Clinic to successfully launch CareSelect® Lab and CareSelect® Blood solutions.
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Associate Director, MarketingJoint Commission Center For Transforming Healthcare Feb 2015 - Aug 2017Created in 2008, the Center for Transforming Healthcare aimed to solve healthcare’s most critical safety and quality problems via sharing proven, effective solutions with the nearly 21,000 organizations that the Joint Commission accredits and certifies.▪ Introduced and marketed products, programs, events, and websites. Launched the Oro 2.0 High-Reliability Organizational Assessment and the Preventing Falls Targeted Solutions Tool within six months.▪ Developed overall Oro 2.0 product launch strategy and executed the program in alliance with internal stakeholders, Joint Commission executives, and external partners. Identified key risk indicators (KRIs) and analyzed initiative success.▪ Led and managed the implementation of all Center marketing campaigns and programs; managed conference and event sponsorship and promotions; placed media buys.▪ Created and directed compelling, cohesively branded marketing communications and collateral across online, print, digital, social, and multimedia channels.▪ Provided creative direction and ensured consistency with brand guidelines and standards across all channels, including but not limited to video production, content development and copywriting, print and digital ads, marketing collateral, and website development.▪ Managed enterprise conference, event, and reception efforts, including marketing, sponsorship, staffing, booth/exhibitor management, lead generation, and speaking engagements.▪ Led the Center’s website strategy and managed online content and customer experience.▪ Developed and maintained marketing budget.
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Director, Marketing & Communications, American Society For Healthcare Risk Management (Ashrm)American Hospital Association Dec 2010 - Feb 2015Chicago, Il, UsAn American Hospital Association group, ASHRM provides professional leadership through education, recognition, advocacy, publications, networking events, and interactions with leading healthcare organizations and government agencies. 6,000+ members represent risk management, patient safety, insurance, law, finance, and more.▪ Responsible for planning, developing, and implementing ASHRM marketing and communications/publication strategies including annual conference and event marketing and promotions, publications, social media, website management, and membership.▪ Consistently increased ASHRM annual conference attendance by developing, directing, and managing effective marketing strategies and campaigns; exceeded ASHRM’s all-time annual conference attendance record in 2013.▪ Led ASHRM’s Editorial Review Board in developing ASHRM’s quarterly academic, peer-reviewed Journal of Healthcare Risk Management, resulting in five consecutive APEX awards for Journalistic Excellence in the medical content category.▪ Innovated and drove the implementation of targeted media strategies, including the society’s inaugural social media strategy and launch; led ASHRM Social Media Committee and additional media efforts.▪ Spearheaded ongoing membership campaigns and continued growth through targeted retention and recruitment strategies; efforts resulted in a 10% membership increase.▪ Coordinated sponsorship packages; sparked new revenue opportunities across multiple media platforms.▪ Managed internal and external marketing/communications teams, committees, and taskforces of approximately 75 volunteers.▪ Collaborated with ASHRM and American Hospital Association executives to develop and implement cross-functional programs to support organizational initiatives and achieve association goals. Instrumental in developing and implementing ASHRM’s first-ever AHA TEAMStepps educational patient safety program resulting in master trainer certification of ASHRM members. -
Content Director: Healthkey.ComTribune Interactive Jun 2009 - Jul 2010Zurich, Canton Of Zürich, ChTribune Interactive, a division of Tribune Company, had a dynamic local and national online presence, operating leading news and information sites in 20 markets, including 10 of the top 12.▪ Developed, launched, and maintained content stream for HealthKey.com, Tribune Company’s first national healthy-living vertical. Directed content strategy and collaborated with the Tribune team on back-end development, site design and navigation, best business practices, and marketing and sales strategies. Spearheaded HealthKey.com launch campaign.▪ Directed overall content strategy of HealthKey online and digital efforts, including development, packaging, and delivery of all health content in engaging user-friendly formats to meet Tribune Company strategic initiatives and departmental goals. Assigned and managed all online editorial projects including writing, editing, design, photography, and special assignments for HealthKey.com content staff and freelance contributors.▪ Collaborating with sales, broadcast, and editorial leaders, developed, implemented, and delivered content-driven products for HealthKey.com, HealthKey TV, and Tribune Company’s online, print, broadcast, and digital properties. ▪ Led HealthKey.com and digital products strategy. Generated new revenue opportunities across multiple media platforms. Created brand awareness and promoted related opportunities to potential advertisers.▪ Partnered with WPIX/NY producer and HealthKey on-air talent (Dr. Steve Salvatore) to create and distribute morning broadcast packages for Tribune affiliates such as WGN/Chicago and KTLA/LA and video content relevant to the HealthKey vision and mission.▪ Cultivated strategic partnerships with talent and celebrity guests (e.g., PBS Nutritionist Dr. Gourmet and author/alternative medicine advocate Deepak Chopra).▪ Established and managed external online content sources and partnerships with medical professionals, associations, and PR agencies. -
Director Of MarketingReilly Communications Group May 2006 - May 2009A B2B publisher of medical device journals, websites, and ancillary print/digital supplements.▪ Created, implemented, and executed strategic marketing programs and advertising campaigns across RCG’s print, online and digital properties. ▪ Supervised and managed website and microsite front-end and back-office development and installation including navigation criteria, page design, Drupal/content management system development, advertising content management programs, and tracking systems.▪ Developed and implemented integrated marketing packages and collateral materials to promote print, online, and digital media properties and related opportunities to existing and potential advertisers. ▪ Led, managed, and maintained all online development projects and digital programs from conceptual stage to launch including core websites, microsites, and digital promotional products. ▪ Served as liaison between programmers and RCG staff to create a comprehensive editorial back office; assisted in training staff on Drupal/CMS; developed company training/reference guides; troubleshot website and digital product issues. ▪ Supervised and managed overall creative processes to strengthen brand awareness among readers, viewers, and advertisers. ▪ Ensured quality presentation of RCG properties at various conferences and trade shows. -
Marketing DirectorPhysician’S Choice Of Arizona, Inc. May 2003 - Apr 2006A global medical skin care product manufacturer specializing in clinically researched skin care lines marketed to medical and clinical aesthetics professionals. ▪ Built and led in-house marketing department.▪ Created an in-house marketing department, repositioned PCA’s corporate identity, and overhauled the website, packaging logos, marketing and advertising materials, corporate collateral, trade show products, and booths, resulting in record-breaking sales increases.▪ Brought advertising creative in-house resulting in substantial annual savings.▪ Developed and implemented a consistent, effective monthly marketing plan and campaign that drove up sales by more than 35%.▪ Within the first six months, implemented and completed a packaging redesign project for professional and consumer skin care lines.▪ Launched the newly designed consumer line, which led to a 25% increase in PCA revenue.
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Custom Publications ManagerThe Arizona Republic/Phoenix Newspapers Inc. Aug 1995 - Jan 2003PNI was Arizona’s premier multimedia company, including The Arizona Republic, the Arizona Business Gazette, various websites, and specialty publications. (Gannet purchased PNI in 2000.)▪ Directed Custom Publications team in the creation of multiple revenue-generating niche publications and special sections that met diverse reader and client needs. Improved quality and increased quantity of the company’s specialty publications. Led the publication of weekly and monthly editorial and advertorial products that raised the bar in the custom publishing arena and ultimately generated nearly $12 million per year in new revenue.▪ Implemented and streamlined departmental procedures and processes resulting in increased efficiency and accuracy. ▪ Managed a staff of editors and designers in addition to a team of freelance writers and photographers.▪ Directed, motivated, and coached creative teams.▪ Assigned and prioritized all projects; supervised writing, editing, design, photography, and special assignments of department staff and freelance contributors. ▪ Managed department’s daily workflow and processes. Ensured projects were completed in a timely manner, while maintaining quality and accuracy. ▪ Managed department budget and expenses. ▪ Developed and maintained positive relationships with clients and readers as well as editorial, online, marketing, and advertising sales departments.
Mary Larusso Skills
Mary Larusso Education Details
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Columbia College ChicagoMarketing Communications/Journalism Concentration
Frequently Asked Questions about Mary Larusso
What company does Mary Larusso work for?
Mary Larusso works for Ahima
What is Mary Larusso's role at the current company?
Mary Larusso's current role is Experienced Marketing & Communications Professional I Content Development Expert.
What is Mary Larusso's email address?
Mary Larusso's email address is ml****@****lth.com
What is Mary Larusso's direct phone number?
Mary Larusso's direct phone number is +131242*****
What schools did Mary Larusso attend?
Mary Larusso attended Columbia College Chicago.
What skills is Mary Larusso known for?
Mary Larusso has skills like Social Media, Online Advertising, Social Media Marketing, Integrated Marketing, Advertising, Marketing Communications, Email Marketing, Marketing Strategy, Digital Marketing, Web Analytics, Digital Media, Media Relations.
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