Mary Carr Email & Phone Number

Itasca

Developing successful integrated marketing campaigns consisting of brochures, advertisements, e-marketing, direct mail, catalogs, Web, newsletters, and social media resulting in 35% increase in product sales.Executing digital marketing campaigns that communicate the value proposition to prospects.Implementing effective marketing strategies such as cross-selling, up-selling, penetrating new markets, e-marketing, social media, and improving search engine optimization performance.Developing strategic marketing plans to ensure sales and profitability of assigned product lines, while analyzing business developments, and market trends. Tracking performance of marketing initiatives and analyzing data to make adjustments to plans.

Developed successful marketing campaigns resulting in cumulative growth rate of 33% for product sales and 40% for conference attendance.Wrote compelling copy for brochures, advertisements, e-marketing, direct mail, Web, newsletters, social media while communicating the value proposition to prospects. Implemented effective marketing strategies such as penetrating new markets, cross-selling products and services, social media channels, e-marketing, as well as forming collaborative partnerships.Developed pricing, promotion, and distribution strategies for new and existing products and services and tracked results of marketing initiatives.

Developed successful marketing communication programs resulting in cumulative growth rate of 76.3% for membership, 40% for conference attendance, and 282% for product sales.Executed benefit-driven copy communicating the value proposition to customers and prospects through various marketing vehicles including brochures, advertisements, direct mail, newsletters, catalogs, e-marketing, press releases, and Web content. Implemented effective marketing strategies such as penetrating new markets, cross-selling products and services, special offers on products, member-get-a-member campaigns, and forming allied partnerships. Managed implementation of new product launches and Web development initiatives. Performed editing and writing of external communications. Ensured all communications provided clear, concise, and consistent messaging and followed branding requirements.

Performed writing and editing of all internal and external communications. Researched and wrote 2003 Annual Report for the company highlighting the firm's accomplishments for the year.Executed copywriting of brochures, newsletters, product sheets, sales collateral, and e-mail communications. Ensured communications provided clear, concise, and consistent messaging. Developed content information for Internet and intranet Web sites.

Provided internal and external business communications solutions for CNA field offices, business units and distributors through a variety of mediums including sales promotion, newsletters, product fairs, and e-mail.Created project plan to redesign the Agency website.Developed marketing communication campaigns for Long-Term Care, Small Business, High Performance Agency program and Captive services.

Managed internal and external marketing communications for company.Performed copywriting and design of brochures, product sheets, company catalog, advertisements, newsletters, and direct mail for new and existing products and services.Researched and wrote two quarterly newsletters to clients and agents and one monthly newsletter for employees.Managed implementation of new product launches to agents, clients and internal staff.Developed a successful marketing program consisting of newspaper/trade journal advertising, Internet, quarterly newsletter, press releases, brochures, direct mail; which resulted in a 30% increase in annual sales.

Developed and managed a series of management reports that monitored performance of sales efforts and advertising expense as compared to budget.Performed test marketing with various premiums and analyzed premium performance in relation to sales.Monitored premium inventory levels for distribution centers.Worked with list brokers in acquiring mail lists for catalog mailings.Approved mail list rentals and recorded earnings.

Coordinated marketing and sales of publications, software, videos, and seminars with Directors and Program Managers for 5 profit divisions.Consulted and advised on marketing programs including planning, concept and creative development, promotional options and costs, media selection, copywriting, and tracking.Promoted products and services via website, direct mail, advertisements, catalogs, newsletters, and trade shows increasing sales by an average of $136,000 per year.Managed production of a 60-page catalog of Association products and services, including copywriting, material compilation, and editing, which generated over $800,000 in sales.Assisted with Association website development, including advice on revenue generation.Managed an in-house database of customers and prospects, as well as mail list procurement.

Increased new accounts by as much as 77% and yearly sales increased by an average of $125,000.Developed a marketing program consisting of quarterly mailings, monthly trade journal advertising and department newsletter, generating over $400,000 in revenue.Created brochures, advertisements, and newsletters to promote new and existing software products.Analyzed product sales performance and source of sale.Formed alliances with vendors for marketing and distribution of software products.

Inside Sales Representative.

Mba, Marketing

Ba, Management