As a journalist, my work has been published internationally by some of the world's most-read publications: Forbes, HuffPost, Business Insider, the Muse, Well+Good, Greatist, Lonely Planet, Popular Science, The Points Guy, AOL, and Investopedia, and syndicated on Yahoo! and MSN.As a content marketing writer and copywriter, I've supported the growth and engagement goals of leading B2C brands like Pinterest, Adobe, Target, Zillow, and more as well as top B2B brands, such as multimillion-dollar valued SaaS tech companies in the MarTech, AdTech, customer experience (CX), customer engagement, EdTech, employee experience (EX), and HR and careers space, including Medallia, Toggl, Everwise, Neustar, Braze, Stella Connect, Headstart, and Insider. Whether your company needs support with short-form copy, like ads, social media posts, infographics, event and video descriptions, email marketing campaigns, and landing pages, or longer-form content, like thought leadership blogs, eBooks, white papers, client case studies, e-learning materials (worksheets and workbooks), and more, I'd be happy to help out.

Combining an MBA in marketing, a BA in journalism, 10+ years of marketing and content leadership, I offer a variety of writing and marketing consulting services for leading B2B and SaaS brands.My specialities include content marketing, copywriting, email marketing, editing, ghostwriting, and campaign and content strategy.Current/past clients include: Adobe, Pinterest, Braze, Medallia, and Neustar, a TransUnion Company.

Combining my marketing expertise with my copywriting skills, I advise the agency's corporate client, a leader in the commercial real estate industry, on content strategy and email marketing performance, conduct campaign analysis, and write on-brand copy for ads, email marketing campaigns, website copy, brochures, and blogs for a B2B audience.

The market leader in experience engagement, Medallia's AI-powered SaaS platform enables global enterprises, including Bank of America, Airbnb, PayPal, and more, to optimize their employee, customer, and product experiences, and I'm happy to be part of that journey. I bring a deep understanding of B2B communications to serve multiple teams within the company, including content, PR, social media, and product marketing. I serve as a ghostwriter producing thought leadership content on behalf of the company's executives, as an editor reviewing blogs for SEO and clarity, as a content strategist contributing blog ideas for Medallia's blog and briefs, a longform writer creating eBooks, and copywriter writing ads, landing page copy, emails, and social copy. On the PR side, I write press releases, ghostwrite media bylines on behalf of leaders within the organization, and manage edits and approvals with internal stakeholders. In addition, I've supported the product marketing team with advising on the content and producing all of the copywriting for a microsite launch for a new product.https://www.medallia.com/author/mkearl/

Braze is on a mission to forge human connections between consumers and the brands they love, and, as a contributing freelance content marketing writer, I'm here to help tell the company's story via client case studies, blogs, eBooks, white papers, and more, covering topics like customer engagement, customer experience (CX), marketing technology stacks, CRM, and more for this multimillion-valued MarTech B2B SaaS startup whose clients include Microsoft, Postmates, GAP, and more.

Combining an MBA in marketing, marketing leadership experience, and content marketing expertise, I write about best practices for marketers and growth teams across industries—including retail, hospitality, travel, electronics, beauty, fashion, Telecom, and more—for the multimillion dollar-valued international MarTech SaaS technology startup Insider, whose global clients include CNN, Samsung, Lexus, and more. To support the brand's lead generation efforts as a freelance content marketing writer I've worked on:- In-depth eBooks- Quarterly and annual reports, highlighting industry trends and benchmarks for marketing KPIs like conversion rates, bounce rate, and more- Landing pages for eBook downloads and annual conferences/webinars- Client case studies- SEO-optimized blogs

B2B landing pages that convert, must-read email campaigns, snappy Tweets and LinkedIn posts, and ad copy that delivers clicks—catch me crafting these and more for the global technology leader TransUnion's marketing solutions team.

A B2B SaaS business intelligence platform, top social network, national discount retail chain, leading car dealer, and e-scooter company, these are some of the agency's diverse clients I have written and edited hundreds of high-ranking, search-optimized content for, including product-buying guides, local listings pages, small business marketing 101 guides, longform guides, and more, using SEO tools like Clearscope to tailor content based on search engine queries.

Based on my expertise as a budget family traveler—having traveled 14+ months with a toddler across 15 countries, 15 states, and dozens of flights—and based on expert interviews, I wrote in-depth how-to's and DIY guides about travel, cooking, health, parenting, and other lifestyle topics for the 150-year-old Popular Science, the world's largest science and technology publication, reaching 9 million readers across digital and social media.

Oversaw all patient-facing marketing efforts generating industry-leading engagement and conversion rates:* Email marketing performance 2-3X industry standards — with open rates as high as 75% and click through rates as high as 24%* Landing page conversion rates 10X industry standards — with lead conversions as high as 28%* Clinical trial enrollment conversion rates as high as 5% — or 5X industry averagesOversaw marketing analytics and insights, copywriting, ad creative, and multichannel marketing strategy across email marketing, push notifications, social media, digital advertising, content marketing, and more.Managed client relationships with leading global healthcare and pharmaceutical companies and, based on successful recruitment results, helped the business development team land new client contracts.Assisted the leading rare and chronic disease patient community and healthtech startup, BioNews, with the launch of a new clinical trials division—BioNews Clinical, including advising on content strategy, creating patient-facing content, launching a multichannel awareness campaign, social media content, PR strategy, and more. With a mission to empower, inspire, and champion the patient voice and engage, inform, and connect the global rare and chronic disease communities, BioNews is launching a new division, BioNews Clinical, to partner with clinical trials organizations to help connect the rare and chronic disease communities with opportunities to participate in relevant research studies, thereby accelerating the process of treatment discoveries and advancing understanding of diseases, and I was honored to be part of that journey.

How are leading brands like Sam's Club, Postmates, Mercedes-Benz, and more finding ways to improve their customer service? By partnering with leading CX technology platform Stella Connect, where I was a contributing ghostwriter of dozens of highly ranked top-of-the-funnel, lead gen content as a freelance content marketing writer.

Personal branding is the secret weapon that sets the most successful professionals apart from the rest. As a freelance writer and content strategist I collaborated with EdTech startup Beyond B-School's CEO on creating the first actionable 13-week personal branding planner to help busy professionals achieve their career goals by leveraging the power of their own personal brands. Wrote, edited, hired, and managed graphic designers to produce this ~90-page digital workbook now available for purchase on Amazon.

Reaching 75 million unique visitors per month, my 45+ articles feature actionable advice about how to launch and grow your business or career with expert insights from the world's leading innovators—CEOs and executives from rising tech startups, self-made entrepreneurs, and recruiters with experience placing candidates at Google, Microsoft, and more. I also write in-depth personal essays about my successes as a freelancer and share my tips for self-funding big adventures like traveling the world for 6 months with my one-year-old and biking across the U.S. from Georgia to California. My work has been published internationally on Business Insider UK, Australia, Singapore, and Malaysia. https://www.businessinsider.com/author/mary-kearl

Bringing my seasoned experience as a pet health writer and journalist with 15+ years of experience, I interviewed leading pet experts—veterinarians, nutritionists, trainers, breeders, and more—and wrote SEO-optimized blogs for America's leading pet nonprofit, the American Kennel Club.

As part of the agency's team of expert marketing strategists, I supported Modular Marketing's emerging tech startup clients in the FitnessTech and AdTech space, implementing Facebook and Instagram advertising strategy, setup, and management to meet target growth goals, as well as organic social media content strategy and management, and copywriting and editing for key lead generation efforts including blogs, white papers, guides, webinar landing pages, and client case studies.For the agency itself, I oversaw copywriting for social media posts for the brand and was a ghostwriter, producing thought leadership content for the CEO's social media and blog.

Where's the best place to eat in a given city? What are the highlights first-time visitors must see? Find me answering these questions and more in my destination guides, itineraries, budget travel articles, and more for LonelyPlanet.com, reaching an audience of 13 million unique online visitors per month.

Find me sharing all the travel mistakes I've made and how to avoid them, plus revealing the secrets I've learned along the way, such as how to collect extra passport stamps, places to visit where you can be in multiple locations at the same time, and more. My budget travel articles and guides reach The Points Guy's audience of 8 million unique visitors a month. https://thepointsguy.com/author/mary-kearl/

January 2017-March 2017: Senior Manager, ContentMarch 2017-December 2017: Director, Digital and Paid Media StrategyJanuary 2018-January 2019: Director, Audience Development and Community EngagementPromoted within two months of hire to head up digital, content, and paid media strategy for a growing startup, focusing on clinical trial participant acquisition and long-term patient engagement and retention across a variety of conditions, including acne, liver disease, cancer, and more with trial sizes of up to 600 participants. Helped realize 400% audience growth for the Science 37 community, from 20K to 100K.Motivated by a commitment to connecting patients to clinical trials to help further innovative research and speed up the process of treatment discovery, leveraged paid Facebook and Instagram advertising, Google AdWords and Display, organic search and social, and other print and digital marketing channels, including digital display in doctors offices and digital display on WebMD.com, to meet aggressive recruitment goals. Produced email marketing content and workflows for existing leads to engage them to convert further down the funnel. https://www.science37.com/

Copywriter for Adobe Portfolio and Behance, producing tweets, Instagram posts, Facebook copy, website marketing copy, and blogs that celebrate and inspire the creative community.https://twitter.com/behance - 789K+ audiencehttps://www.facebook.com/behance - 527K+ audiencehttps://www.instagram.com/behance - 202K+ audience https://twitter.com/adobeportfolio - 4.5K audience

Ecommerce strategist for fashion retailer: advise on and execute SEM (Google AdWords), paid social buys, and advertising on Yelp and YellowPages.com. Implement email marketing automation using MailChimp. Optimize Shopify website. Contribute to a 40% jump in year-over-year revenue growth for fashion resale website by increasing email lead captures by 75%, welcome open and click-through rates by 203% and 994% respectively, and conversions for first-time shoppers by 1300%, and by recovering 8% of abandoned shopping carts through email marketing automations.

As interim marketing lead, headed up communications for mobile app-based healthcare startup offering on-demand doctor house calls: managed PR agency, edited press releases, oversaw media opportunities, created company fact sheets, and monitored press and social media coverage of series A funding announcement, flu season, and interviews with co-founders in Forbes, Fortune, Tech Crunch, Mashable, and more.Produced one sheets and company decks for enterprise and consumer marketing.Oversaw content and strategy for email campaigns and social media channels.https://heal.com/

Set strategy to deliver 316% organic growth in social audience from <190K to 790K • Instagram, Twitter, Facebook, Periscope, Snapchat, LinkedIn, YouTubeManaged content and calendar for brand, sponsored races, CEO, president • Published 25K yearly posts, driving 3.3M engagements, 749M owned impressions • Wrote, edited copy; produced, managed photography, video, live streaming video• Met ecommerce (merchandise/race sales, charity donations, membership signups) and app download goalsEstablished hashtag, influencer, partnership, integration strategies • Yielded 200K yearly user/partner-generated posts, 1.35B earned impressions • Collaborated with partners: Airbnb, New Balance, Tata Consultancy Services • Created guidelines for event professional athletes, celebrities • Help business development team land new sponsors, renewals • Managed social media integration into mobile apps, website, campaigns, and ESPN/ABC broadcasts • Oversaw social care team to monitor and analyze 200K annual inbound comments and address 8K customer inquiries • Cut response time 60%; maintain 98% positive/neutral sentimentManaged and trained two full-time reports, team of part-time staff, up to 30Oversaw $175K annual budget, $25K annual advertising budgetMobile launch/marketing team member on 6 apps: • 2016 United Airlines NYC Half: 32K downloads in 1 week, 7% above goal• 2015 TCS New York City Marathon: 270K downloads in 1 week• 2015 United Airlines NYC Half: 31K downloads in 1 week• 2014 TCS New York City Marathon: 267K downloads in 1 week, up 50% vs 2013 • 2014 NYC Half: 31K downloads in 1 week, up 100% vs 2013• 2013 ING New York City Marathon: 179K downloads in 1 weekNYRR organizes the world's premier road racing event, the TCS New York City Marathon, which has 50,000 participants, 12,000 volunteers, and millions of fans. In addition, NYRR organizes 75+ events throughout the year, including Global Running Day.

The first social media manager for the company, developed the strategy for 120+ brand- and location-based accounts. Based on this success, role expanded to include overseeing the nonprofit’s first true digital marketing efforts—website and blog content, email marketing, digital advertising, and a mobile app. Recognized for both leadership and technical skills, was asked to represent the company at conferences, update senior management and the CEO on strategy and performance, and offer seminars for library patrons on social media for business.• Drove 375% organic growth in social audience from 8K to 38K• Vine, Tumblr, Pinterest, YouTube, Facebook, Instagram, Google+• Launched first email marketing program; grew email subscribers to 200K• Managed SaveQueensLibrary.org digital/social campaign, securing $30M in funding• Created social media reports and track brand sentiment• Collaborated across teams to make use of social media, email campaigns, and website promotions for advocacy, fundraising, marketing, advertising and customer service• Trained staff and customers (class sizes up to 70) on social media trends and best practices • Developed educational guides and social media policy for staff; gave presentations at industry conferences about social media• Managed digital newsletter content, production and schedule. Wrote and created e-newsletters using MailChimp• Wrote and edited the QueensLibrary.org blogs and managed the blog publishing schedule• Hosted Social Media Week event for Queens Library, the first to take place in the borough• Edited 25-page monthly Queens Library events calendar circulated across the borough; edited QueensLibrary.org events listingsQueens Library serves 2.3 million people, has circulated among the highest number of books and materials in the country since 1994, and is the second largest U.S. public library in size of collections.

Hired as web editor, was promoted to senior editor within a year for revamping site content, functionality, design, and SEO; building a team of talented freelance bloggers; and launching a niche social network.• Web director of 4 websites• Launched a niche social network http://connect.additudemag.com, and grew audience to 5K members within first month• Increased web traffic 80%, exceeding traffic goal of 30% increase• Set SEO strategy, editorial calendar• Managed social media presence, a web assistant, a team of 12 bloggers and 2 community moderators• Helped oversee site redesigns, launches• Edited news, blogs and feature articles• Wrote and programmed news and e-newsletters; wrote and programmed homepage, channel pages and promotional slots across the sites • Optimized site content for search• Grew community, monitored user trends, enhanced overall user experiencehttp://www.additudemag.comhttp://www.adoptivefamiliescircle.comhttp://www.additudemag.com/authorID/380.html

Hired as an editorial intern while an undergrad, was promoted to assistant editor within six months, upon graduation, for leading the email marketing and social media for AOL Health. Became the SEO and community lead and earned another promotion.• Wrote and edited celebrity and expert interviews, news, and quizzes that reached 10 million monthly unique visitors.• First community editor for the AOL Living team. Crafted and executed community and social media strategy. Launched among the first AOL-branded Twitter and Facebook pages.• Built social outreach partnerships. • Created, launched and managed contests for the community. • Tracked and reported on traffic data.• Managed SEO editor and gave SEO and writing guidelines to a team of freelancers. • Wrote and programmed weekly e-newsletter distributed to 200,000 subscribers.• Wrote, edited and programmed articles, quizzes, surveys and polls across health, parenting, diet, fitness and relationship categories. Wrote three to five news blogs a week.• Assisted in conceptualizing, contributing to and launching microsites.• Managed the budgets and contracts for freelancers. • Promoted from intern upon graduation after less than a year with the company.http://www.thatsfit.com/bloggers/mary-kearl

• Wrote and programmed weekly e-newsletter. • Blogged about health-, diet-, and fitness-related news. • Helped with the launch of AOL Health. • Used basic HTML and AOL's CMS to update existing pages and articles, as well as to create new ones. • Copy edited.

• Contributed to monthly updates to website• Researched health information• Edited photos• Oversaw Good Housekeeping's presence on Yahoo! Answers• Wrote two sidebars for 10-page investigative report on medical tourism for October 2007 Good Housekeeping cover story, which was nominated for an ASME award• Conducted research for article assignments

• Researched studies from medical journals in PubMed• Found health experts for interviews• Wrote short articles for the front of the magazine

• Fact-checked event and venue listings• Researched local parenting trends• Fielded publicity requests• Wrote FOB article for the magazine

• Wrote and programmed over 30 weekly travel news articles and deals• Pitched, wrote and programmed (using proprietary CMS and HTML) more than a dozen service articles, travel features and guidebook reviews