Mary Mashburn Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

• Manage a team of Sales Planners and Account Managers, owning all beauty advertiser accounts for Conde Nast
• Collaborate with several stakeholders, enabling consultative selling to create and manage innovative and profitable business relationships based on strategic negotiations and agreements.
• Support key business initiatives within the Ad Sales and Revenue Operations orgs, like P&L management and driving revenue growth as experts in our partners’ businesses and industries
• Synchronize change throughout team: optimize processes, drive efficiencies and leverage data insights to continually improve team productivity
• Lead and maintain a balanced team culture of delivering on revenue goals and creative solutions, while achieving consistent client and employee satisfaction goals in a fast-paced and complex environment

Greater New York City Area

• Contribute to, develop and execute several digital upfront deals upwards of $10MM each
• Create annual brand and media strategies for existing account growth based on overall advertiser goals/objectives, as well as leading new business development and upselling to maximize revenue and client profitability
• Maintain high-level servicing of account list by managing agency and corporate relationships with a consultative approach around contract negotiation, campaign implementation and performance evaluation
• Equip sales planning and account management team with tools and analysis, feedback loops, and continuous learning to assess and mitigate risks, recognize and protect revenue
• Leadership in departmental initiatives to improve team impact internally, namely team perception within Conde Nast

Greater New York City Area

• Partner with Sales to lead the planning and response of proposals for incoming RFPs, including building robust and innovative media plans, creating stylized informational decks and negotiating IOs
• Proactively communicate with potential and existing clients to maintain high-level service and mutually beneficial relationships
• Coordinate with BuzzFeed Creative and other cross-functional teams to manage and launch custom creative and ad products
• Analyze data, provide meaningful reporting to internal and external teams, highlighting areas of value-add and/or opportunity
• Participate in sales calls, and present to clients in new business, pitch and recap meetings

Greater New York City Area

• Main point person for all post-sale communications and deliverables throughout campaign life cycle
• Lead flawless campaign execution, even when receiving ambiguous direction or input from multiple stakeholders
• Provide direct client counsel to develop optimization strategies and promote other opportunities
• Assess and mitigate risks to recognize and protect revenue
• Actively train, grow and develop the skills and abilities of Account Coordinators
• Collaborate with/Report to Digital Account Services Director to meet challenges, synchronize change throughout group, as well as understand gaps in data and existing tools

New York, New York

• Daily monitoring and management of 10+ digital ad campaigns at a time to ensure full and accurate completion
• Facilitate various digital executions (desktop, mobile, VOD, OTT and native), and familiar with the associated creative needs
• Assist with account management and coordinate project elements, including highly detailed work from custom executions to billing and invoicing
• Anticipate individual client/campaign needs to offer the products and solutions that solve problems and tell a compelling story
• Establish and build relationships with internal teams, external partners and other stakeholders

Greater Atlanta Area

• Prepared digital portfolios of client work, orchestrated logistics and organized credentials for pitch meetings
• Analyzed data and monitored various sources daily for news and relevant information to contribute to campaign ideation
• Assumed leadership role within 10-person team developing a strategic millennial-centric campaign for a potential client

Athens, Georgia Area

• Championed research and collection of actionable data, developing insights and trends to guide campaign strategy
• Worked with a team of 19 PR students under Dr. Kaye Sweetser (UGA)
• Facilitated an integrated five-month PR program from inception to completion
• Final 300-page campaign book may be viewed in "Projects"

Athens, GA

• Led 9 executive council members in finding resourceful, creative and alternative solutions to challenges and obstacles
• Proposed trustworthy and well-informed recommendations for and relating to 240 chapter members and an advisory board
• Implemented and supervised programs and high visibility partnerships to be on track, fulfill objectives and meet deadlines