Mary Mcbride Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin City, County Dublin, Ireland

• Delivery of the sales and margin targets for the on-trade channel (€107m net sales value)
• Led a sales team of 16 to execute customer-centric, brand-led commercial plans
• Implemented process and capability improvements adapted by the business for ongoing KPI setting, budget management, field sales engagement, and field sales tracking
• Budget clarification on investments worth €2.5m and a €0.5m fund for key account takeovers
• Managed the organisation’s biggest NSV and profit pool in Ireland
• Despite a backdrop of resource gaps and a lack of promotional funding, my team achieved the highest level of sign-ups for new ways of working – up 13% on other channels

Dublin

• My first standalone business consultancy role, enhancing my project management expertise
• Diagnosed and provided business transformation, engagement protocol, and policy expertise
• Worked alongside a GM/owner and his leadership team to understand and implement a change management platform for talent, reviews, communications, and project management
• Customised solutions for businesses in multiple disciplines, including engineering and pharma
• Retained and secured new business with major key clients.
• Established a framework to support learning and development, enhanced project management development and review, and improved operation and communication models✔ I launched and embedded a capabilities framework to.

Dublin, Leinster, Ireland

• Strategic customer prioritisation mapping; led a route-to-market, via a new third-party outfit, in a new and regulated industry with strict advertising and sampling standards
• Created and shaped a ‘fast start’, start-up business plan, working closely with the CEO, senior leadership team, and global HQ on market activity and organisational processes
• Managed the talent and onboarding aspects of an agile field sales team of 15, which, in one month, delivered 1,100 listings with a clear sell in and sell-through-mechanics approach
• The business went through a global restructure that following business’s launch in many major countries and de prioritized markets Ireland being one casualty.

County Dublin, Ireland

• Led the conception, implementation, and optimisation of partnerships and organisational change agendas – a head office commercial restructure, and a field sales restructure
• Responsible for driving NSV efficiencies, market share growth, and employee engagement
• Developed and embedded a commercial capabilities strategy, focused on talent development
• Appointed the High-Performance Culture and Great Line Manager Lead for Mars Ireland, overseeing recruitment, onboarding, training and development, and employee reviews
• Managed stakeholder engagement and the crafting of data-driven insights into deliverables✔ It was important to futureproof the company to secure and deliver longer-term business viability, from a cost-per-call through.

County Dublin, Ireland

• Led a channel worth €50Mpa in turnover, with a trade budget of €20m across four categories
• Managed seven direct reports and third-party distributor management
• Dealt with internal stakeholders across four categories and a full Mars portfolio
• Customers included Aldi, Lidl, Out of Home, and Convenience
• Delivered channel NSV, profit and cash targets – fully accountable for customer P&Ls
• Built a successful and motivated team that delivered +11% growth, year on year

Dublin

• Led and managed a cross-functional team, internally and externally
• Strategic decision-making; challenging the status quo with insights and forming deliverables
• Volume planning and trade spend management to deliver on strategic direction
• Developed point-of-purchase solutions in line with each customer’s operational standards✔ Mars was the first supplier ever to secure access to the Dunnes Reward Card mailing list (40K shoppers). Furthermore, I.

County Dublin, Ireland

Dublin, Leinster, Ireland

Dublin

Dublin, Leinster, Ireland

County Dublin, Ireland