Mary (Mcclure) Mutter, Mba Email & Phone Number

• Responsible for planning and implementation of strategic projects and programs that enable our sales team for future growth and for delivering remarkable client experience.
• Develop timely and relevant social media content with Marketing partners for mortgage sales force to leverage in promoting products/programs and generating brand awareness on LinkedIn.
• Manage Citi Employee Home Lending Program direction and growth
• Support planning, directing and coordination of day-to-day activities of running a portfolio of programs.
• Assesses creation and signoff of program plan and charter, benefits management plan, stakeholder management plan, acceptance plan, and central program issue log.
• Ensures program plans meet business needs as described in the program initiation documents.

Greater St. Louis Area

• Partner with the business to direct overall strategy for Citi Affiliate engagement/partnership opportunities
• Manage Citi Employee Home Lending Program direction and growth
• Develop and direct key intra-company partner relationships with peers/counterparts
• Manage all aspects of relationships with external Benefit Aggregator clients, including contract negotiation, marketing plan development and implementation, reporting, etc.
• Guide cross-functional teams to meet set objectives and manage all aspects of program launches
• Serve as primary contact/relationship manager for the Relationship Retail Channel with internal affiliates

Greater St. Louis Area

• Initiate, coordinate and implement marketing programs in support of the Holdings organization within the mortgage line of business
• Develop campaign strategy, targeting, segmentation, campaign tracking and analytics
• Coordinate ‘Road to Recovery’ mortgage assistance events nationwide, as well as other customer outreach and events
• Manage internal support groups and external vendors regarding direct mail, creative specifications, scheduling, and other program requirements
• Liaise with cross-functional departments
• Identify and implement new program enhancements based on market research and trends

Columbus, Ohio Area

• Create, manage, and successfully execute outreach to mortgage customers via direct mail, email, and outbound telemarketing campaigns
• Develop and implement key programs and national marketing initiatives including government sponsored programs
• Manage key loss mitigation campaigns contributing to $300MM+ in annual savings
• Launch internal initiatives designed to motivate and empower customer facing representatives
• Facilitate cross-functional group programs; work with teams in IT, Operations, Call Centers, Project Management, Editorial, Graphic Design, List Management, and Analytics to successfully implement marketing programs
• Shape comprehensive and successful customer communication strategies; i.e. serial campaign for Short Sale Program

• Served as primary liaison between the Center’s small business clients and university students participating in cooperative feasibility study
• Interviewed and screened potential clients for participation in Center’s feasibility study to analyze viability of entrepreneurial efforts
• Served as staff contact for undergraduate students, providing research and Center impact assistance
• Conducted industry marketing research tailored to meet specific client needs
• Spearheaded ideation with clients to develop focused concepts
• Provided follow-up communication to Center stakeholders and clients

• Created weekly newspaper advertisements disseminated in numerous metropolitan publications
• Utilized writing expertise to develop news releases to assist in promotion of various park programs and events
• Executed creative design and production of flyers, brochures, in-park signage, and media advertising using Adobe Creative Suites
• Fabricated television advertisements using Scala software and Info Channel Designer 5

Bachelor Of Science, Marketing-Advertising And Promotion

Recipient of Board of Governors Scholarship (4 years)

Master, Business Administration

Accelerated Program