Mary (Mcclure) Mutter, Mba Email & Phone Number

• Responsible for planning and implementation of strategic projects and programs that enable our sales team for future growth and for delivering remarkable client experience.• Develop timely and relevant social media content with Marketing partners for mortgage sales force to leverage in promoting products/programs and generating brand awareness on LinkedIn.• Manage Citi Employee Home Lending Program direction and growth• Support planning, directing and coordination of day-to-day activities of running a portfolio of programs.• Assesses creation and signoff of program plan and charter, benefits management plan, stakeholder management plan, acceptance plan, and central program issue log.• Ensures program plans meet business needs as described in the program initiation documents.• Ensures all stakeholders are identified and included in scope definition activities and understand the program schedule and key milestones.• Works with Program Sponsor/s to ensure business case cost benefit analysis is in line with business objectives.• Ensures essential procedures are followed and contributes to defining standards.

Greater St. Louis Area

• Partner with the business to direct overall strategy for Citi Affiliate engagement/partnership opportunities• Manage Citi Employee Home Lending Program direction and growth• Develop and direct key intra-company partner relationships with peers/counterparts• Manage all aspects of relationships with external Benefit Aggregator clients, including contract negotiation, marketing plan development and implementation, reporting, etc.• Guide cross-functional teams to meet set objectives and manage all aspects of program launches• Serve as primary contact/relationship manager for the Relationship Retail Channel with internal affiliates• Establish Rules of Engagement with affiliates and partners on overall program management and advise Senior Management on program progress, recommendations, issues, and risks• Manage complex and variable issues involving substantial potential impact to the business, including contributing significant mortgage volume to the Relationship Retail Channel, while adhering to all Legal and Compliance guidelines• Responsible for tracking and managing end result of program goals/targets vs. plan, while exercising control over resources and planning to support all program-related initiatives (including close collaboration with Distributed Retail management/Home Lending Officers to develop and execute Citi Employee site coverage strategy)• Work very closely with Cross-Sell/”One Citi” team for overall Citi Home Lending business to ensure cohesive strategy delivery

Greater St. Louis Area

• Initiate, coordinate and implement marketing programs in support of the Holdings organization within the mortgage line of business• Develop campaign strategy, targeting, segmentation, campaign tracking and analytics • Coordinate ‘Road to Recovery’ mortgage assistance events nationwide, as well as other customer outreach and events• Manage internal support groups and external vendors regarding direct mail, creative specifications, scheduling, and other program requirements• Liaise with cross-functional departments• Identify and implement new program enhancements based on market research and trends• Manage project budgets, invoices, and data requirements• Size new opportunities, assess customer impacts, and present program results

Columbus, Ohio Area

•Create, manage, and successfully execute outreach to mortgage customers via direct mail, email, and outbound telemarketing campaigns•Develop and implement key programs and national marketing initiatives including government sponsored programs•Manage key loss mitigation campaigns contributing to $300MM+ in annual savings•Launch internal initiatives designed to motivate and empower customer facing representatives•Facilitate cross-functional group programs; work with teams in IT, Operations, Call Centers, Project Management, Editorial, Graphic Design, List Management, and Analytics to successfully implement marketing programs•Shape comprehensive and successful customer communication strategies; i.e. serial campaign for Short Sale Program•Strategize initial plans of action in untapped market space and test and learn growth opportunities; expanding scope of Short Sale campaign to include outreach to private investor portfolios based on comparative analytics•Responsible for executing Marketing budget of $5MM+ and ensuring initiatives are in compliance with government/legal regulations•Author business cases documenting supporting data to justify and seek approval of business expenditures•Monitor and report program trends and results with recommendations for improvement; Craft and present executive level overviews with critical metrics along with strategy recommendations based on data and knowledge base•Determine campaign parameters and define targeted population segments in conjunction with Decision Sciences team•Collaborate with top mortgage lending institutions in support of national government regulated initiative to reach 5 million+ borrowers in foreclosure and incite customer response through multi-faceted marketing strategy including direct mail, newspaper advertising and website development

•Served as primary liaison between the Center’s small business clients and university students participating in cooperative feasibility study•Interviewed and screened potential clients for participation in Center’s feasibility study to analyze viability of entrepreneurial efforts•Served as staff contact for undergraduate students, providing research and Center impact assistance•Conducted industry marketing research tailored to meet specific client needs•Spearheaded ideation with clients to develop focused concepts•Provided follow-up communication to Center stakeholders and clients•Acted as customer relations representative for special events hosted by the Center, as well as customer walk-ins

•Created weekly newspaper advertisements disseminated in numerous metropolitan publications•Utilized writing expertise to develop news releases to assist in promotion of various park programs and events•Executed creative design and production of flyers, brochures, in-park signage, and media advertising using Adobe Creative Suites•Fabricated television advertisements using Scala software and Info Channel Designer 5

Bachelor Of Science, Marketing-Advertising And Promotion

Recipient of Board of Governors Scholarship (4 years)

Master, Business Administration

Accelerated Program