Mary O'Connell Email & Phone Number

Cambridge, Ma

• Curate work for the Chirp web engineering team by prioritizing revenue-generating features alongside team needs, and consistently making necessary tradeoff decisions to drive Growth and Activation goals forward.• Advocate for testing, building, and improving features, enhancing tracking and measurement capability, improving team workflows, and more. Support opinions with data, user feedback, and insights from regular meetings with internal teams. • Lead weekly grooming meetings for a… Show more • Curate work for the Chirp web engineering team by prioritizing revenue-generating features alongside team needs, and consistently making necessary tradeoff decisions to drive Growth and Activation goals forward.• Advocate for testing, building, and improving features, enhancing tracking and measurement capability, improving team workflows, and more. Support opinions with data, user feedback, and insights from regular meetings with internal teams. • Lead weekly grooming meetings for a team of 6 engineers as well as stakeholders from Analytics, Design, and Marketing. Give background context to the team around why an area of work is worthwhile, outline specifications, and answer questions. • Coordinate with the Design team to build experiences for new and existing users, providing feedback and ensuring that the final design fits specifications and aligns with the intended vision.• Monitor performance of new features and tests to determine next steps. Create test plans and detailed analytics requests to ensure monitoring of data points that will lead to actionable insights. • Regularly surface relevant updates, results, and data point to the team and other internal stakeholders, sharing ideas for iteration and soliciting feedback from others. • Act as a resource to various teams around the current status and history of the site’s onboarding flow, landing pages, email journeys, checkout flow, and more. Familiar with various marketing channels and ongoing tests. Show less

Boston, Ma

• Managed advertising campaigns across several PPC and SEM channels including Google Search, Bing Search, Google Display Network, Pinterest, and others, totaling $50-100K in monthly spend. • Developed Looker reporting dashboards to monitor channel performance, communicate to team members, and make informed actions in adjusting creative, bids, and budgets to drive KPIs. • Managed relationships with marketing channel representatives for both self- and managed-service… Show more • Managed advertising campaigns across several PPC and SEM channels including Google Search, Bing Search, Google Display Network, Pinterest, and others, totaling $50-100K in monthly spend. • Developed Looker reporting dashboards to monitor channel performance, communicate to team members, and make informed actions in adjusting creative, bids, and budgets to drive KPIs. • Managed relationships with marketing channel representatives for both self- and managed-service campaigns.• Tested new ad concepts and worked with design team to create and launch creative. • Managed landing page testing, involving conception of designs and copy, direct editing of test pages using Instapage, and test setup through a combination of Google Optimize and internal testing tools. • Ran popup testing through Optinmonster across various pages.• Made rollout decisions for A/B tests, weighing tradeoffs and getting buy-in from stakeholders. • Provided frequent and informative status updates for ongoing tests/projects to all stakeholders. Recorded these updates and test results thoroughly in a wiki page for posterity. • Managed the implementation of a Trustpilot reviews profile and maintained high reputation score by sourcing reviews on an ongoing basis. Show less

Remote

Performed research and thoughtful analysis used to clarify the direction of the business, establish a compelling case for product need, and find likely candidates for first customers. Created clear, concise summaries of findings for distribution to founder, as well as to partners and investors.

Remote

Created detailed and dynamic pro-forma income statements for the separate lines of business, and then worked with the founder to build out reasonable assumptions in order to construct a framework for the coming years.

Framingham, Ma

Prepared and uploaded monthly journal entries to Oracle using general ledger data.Formulated reconciliation documents for over twenty accounts, investigating variances when necessary.Created reports, such as memos summarizing travel spend or reconciliation variances, for distribution to executives. Assisted with preparation for interdepartmental meetings, such as creating loss prevention reports and detailing background information. Completed ad hoc projects, such as researching… Show more Prepared and uploaded monthly journal entries to Oracle using general ledger data.Formulated reconciliation documents for over twenty accounts, investigating variances when necessary.Created reports, such as memos summarizing travel spend or reconciliation variances, for distribution to executives. Assisted with preparation for interdepartmental meetings, such as creating loss prevention reports and detailing background information. Completed ad hoc projects, such as researching possible price cuts for store kits or analyzing electricity usage across regions. Show less

Boston, Ma

Created editorial calendars on a monthly and campaign-related basis that displayed engaging and strategic content across various social channels.Published, moderated, and tracked engagement on multiple social platforms, including Facebook, Twitter, Instagram, and Pinterest, whilst analyzing consumer feedback and feeling to continuously optimize in real time based on performance.Utilized Photoshop to create social media advertisements and gateway pages, reaching several million people… Show more Created editorial calendars on a monthly and campaign-related basis that displayed engaging and strategic content across various social channels.Published, moderated, and tracked engagement on multiple social platforms, including Facebook, Twitter, Instagram, and Pinterest, whilst analyzing consumer feedback and feeling to continuously optimize in real time based on performance.Utilized Photoshop to create social media advertisements and gateway pages, reaching several million people each day.Curated imagery used in digital marketing campaigns with yearly spending of over $20 million, and launched these campaigns using Nanigans. Participated in designing new ad templates to grow channel engagement, monitored how these templates performed, and made adjustments as necessary.Explored opportunities as platforms evolved, such as brainstorming new ideas and outlining a comprehensive social content strategy for Instagram Stories. Show less

Canton, Ma

Analyzed site-tracking information such as conversion rates and traffic using Adobe Web Analytics and distribute sales reports to key stakeholders throughout the company.Managed translation updates for new product launches and coordinate with international markets to support product testing. Created reports using Excel and PowerPoint to document daily orders, shipping, purchase/customization trends, forecast accuracy, upsell usage, etc.Prepared presentations outlining details… Show more Analyzed site-tracking information such as conversion rates and traffic using Adobe Web Analytics and distribute sales reports to key stakeholders throughout the company.Managed translation updates for new product launches and coordinate with international markets to support product testing. Created reports using Excel and PowerPoint to document daily orders, shipping, purchase/customization trends, forecast accuracy, upsell usage, etc.Prepared presentations outlining details surrounding the implementation of new products, partners, software implementations, and other opportunities. Tested development and live sites for quality assurance of new model introductions to ensure conformance to product specifications during the implementation of a new platform.Acted as a liaison by logging all consumer returned orders with Customer Service and completing re-shipment to ensure consumers received their orders in a timely manner, following up as necessary. Show less

Bachelor Of Business Administration (B.B.A.), Marketing And Finance

Activities and Societies: Honors Program, Civic Engagement Program, Delta Phi Epsilon, Circle K, National Residence Hall Honorary, Sexual.

Marketing And Finance, Junior

Study Abroad, Spring 2016

Education record

Activities and Societies: National Honor Society, Spanish National Honor Society, Interact Club President (2009-2013), Students Against.