Mary O'Connell Email & Phone Number

Cambridge, MA

• Curate work for the Chirp web engineering team by prioritizing revenue-generating features alongside team needs, and consistently making necessary tradeoff decisions to drive Growth and Activation goals forward.
• Advocate for testing, building, and improving features, enhancing tracking and measurement capability, improving team workflows, and more. Support opinions with data, user feedback, and insights from regular meetings.
• Lead weekly grooming meetings for a… Show more
• Lead weekly grooming meetings for a team of 6 engineers as well as stakeholders from Analytics, Design, and Marketing. Give background context to the team around why an area of work is worthwhile, outline.
• Coordinate with the Design team to build experiences for new and existing users, providing feedback and ensuring that the final design fits specifications and aligns with the intended vision.
• Monitor performance of new features and tests to determine next steps. Create test plans and detailed analytics requests to ensure monitoring of data points that will lead to actionable insights.

Boston, MA

• Managed advertising campaigns across several PPC and SEM channels including Google Search, Bing Search, Google Display Network, Pinterest, and others, totaling $50-100K in monthly spend.
• Developed Looker reporting dashboards to monitor channel performance, communicate to team members, and make informed actions in adjusting creative, bids, and budgets to drive KPIs.
• Managed relationships with marketing channel representatives for both self- and managed-service… Show more
• Managed relationships with marketing channel representatives for both self- and managed-service campaigns.
• Tested new ad concepts and worked with design team to create and launch creative.
• Managed landing page testing, involving conception of designs and copy, direct editing of test pages using Instapage, and test setup through a combination of Google Optimize and internal testing tools.

Remote

Performed research and thoughtful analysis used to clarify the direction of the business, establish a compelling case for product need, and find likely candidates for first customers. Created clear, concise summaries of findings for distribution to founder, as well as to partners and investors.

Remote

Created detailed and dynamic pro-forma income statements for the separate lines of business, and then worked with the founder to build out reasonable assumptions in order to construct a framework for the coming years.

Framingham, MA

Prepared and uploaded monthly journal entries to Oracle using general ledger data.Formulated reconciliation documents for over twenty accounts, investigating variances when necessary.Created reports, such as memos summarizing travel spend or reconciliation variances, for distribution to executives. Assisted with preparation for interdepartmental meetings.

Boston, MA

Created editorial calendars on a monthly and campaign-related basis that displayed engaging and strategic content across various social channels.Published, moderated, and tracked engagement on multiple social platforms, including Facebook, Twitter, Instagram, and Pinterest, whilst analyzing consumer feedback and feeling to continuously optimize in real.

Canton, MA

Analyzed site-tracking information such as conversion rates and traffic using Adobe Web Analytics and distribute sales reports to key stakeholders throughout the company.Managed translation updates for new product launches and coordinate with international markets to support product testing. Created reports using Excel and PowerPoint to document daily.

Bachelor Of Business Administration (B.B.A.), Marketing And Finance

Activities and Societies: Honors Program, Civic Engagement Program, Delta Phi Epsilon, Circle K, National Residence Hall Honorary, Sexual.

Marketing And Finance, Junior

Study Abroad, Spring 2016

Education record

Activities and Societies: National Honor Society, Spanish National Honor Society, Interact Club President (2009-2013), Students Against.