Mary Padron Email & Phone Number

Plan and coordinate trade shows for Radians and the hospitality events associated with the shows. Create and write press releases, catalog copy, and website content to promote the personal protective equipment manufactured by Radians, Inc.

Created results-oriented direct marketing concepts, creative, and copy for start-ups and entrepreneurs to help them brand and expand their businesses. Developed a variety of traditional and online content including:• Direct Marketing Campaigns• Website Content & Template Design• E-commerce/Digital Marketing• Traditional Print Direct Mail• Sell Sheets & PowerPoint Presentations• Press Releases & Speeches• Brochures• Profiles and Bios• Tradeshow Promotions• Magazine ArticlesScope of work included research and needs assessment, content development, implementation, execution, and evaluation of direct marketing campaigns and promotional events.Under a three-year contract (1998 to 2001) with ePerformax, a telemarketing call center and training development company, developed and wrote inbound and outbound telemarketing scripts, award-winning, online sales training role plays and instructional design manuals based on ePerformax’s proprietary Performance Maximization model for training, coaching, and performance evaluation.Also created several direct mail campaigns for a mortgage company where I worked in tandem with other team members and outside vendors (Baber Direct Marketing) on list hygiene, test design, execution, and evaluation.Other clients also include nonprofit (Porter Leath), health (LeBonheur), hospitality and event marketing (Destination King), fashion and retail (Simply Mist Jewelry; Poppies Day Spa), and transportation (FedEx).Portfolio is available at http://www.elance.com/s/marypadron/portfolio/

Sold 50 condos at River Tower at South Bluffs, generating over $10,000,000 in sales revenue in two years. Gave sales presentations and tours, coordinated and hosted open houses, negotiated and completed sales contracts, providing weekly electronic updates to prospects and buyers. Created marketing/sales information packets.

Author & Speaker, A Magical Christmas DreamWrote, self-published, and sold a children’s picture book and doll under the imprint of Pink House Press. Performed dramatic story times in schools, hospitals, and libraries, dressed-up as characters in the story. Won a local, National Library Award for my contribution to literacy. Developed a self-publishing training module and gave seminars to other aspiring authors.

Pasay City, Metro Manila, Ph

Developed and wrote award-winning, online sales training role plays that enabled our telemarketing and customer service reps to successfully promote our clients' new product launches. I also wrote instructional sales training manuals, telemarketing scripts, direct mail copy, and web content. To help boost rep performance and reduce rep turnover, I created internal morale campaigns, games, contests, etc.

Increased FedEx brand awareness and sales revenues by exhibiting in over 240 tradeshows and conventions ranging from local business expos to international industry events. Supported FedEx sales personnel and local marketing representatives with custom tradeshow displays, signage, premiums, contests, games, meeting hospitality/sponsorship, and direct mail. To ensure smooth implementation and sales success, developed logistics checklists, job aids, and a pre-show training program and wrote a weekly electronic newsletter called Flash. Received Marketing Achievement Award and the Tradeshow Sizzle Award for best tradeshow lead generation program.

Assisted with the development and implementation of retail marketing and merchandising campaigns to promote FedEx drop-off and hold-at-location services at our Business Service Centers. Served as advertising agency liaison and developed, coordinated, and executed more than 500 grand openings in the U.S. Wrote marketing information packets and a newsletter called Counter Intelligence to help our agents sell and promote our campaigns with confidence in the retail environment. Received the BSC Diamond Award for a sales lead generation program I developed.

Sold FedEx services to customers over the phone and also handled all package tracking inquiries and complaints. Gave tours of the Memphis call center to FedEx national account customers. Also wrote customer service phone scripts and articles for UpDate, the company newspaper. Received the Customer Service Five Star Excellence Award and a monetary Suggestion Award for a COSMOS computer software enhancement that saved the company millions of dollars by reducing call-handling time.

Bachelor Of Communication & Fine Arts, Journalism, Public Relations, Communications

Graduated