Mary Samuelson Email & Phone Number

Over thirty years ago I created an algorithm and designed a methodology that allows quantification and direct targeting of emotion based qualitative research findings. I have used this methodology for many years to provide my clients, what I believe, are the best emotion-motivated strategies and messaging available. I have worked with several different qualitative researchers over the years, and find that I can design a quantification study using information obtained from any well executed qualitative project, and will be happy to review any emotion based research you might have to determine if it is appropriate for use with my algorithms. I did this work with every company I have worked with but never actually marketed it. If you look at my reviews however, most mention my uncanny ability to dig into data and produce excellent results. Well, the secret to my success is finally out.

St. Louis, Mo

My role at Spitzer and Boyes includes oversight of all quantitative research projects, client consultation, research design, analysis, and presentation/reporting. I am also responsible for the design, creation, and implementation of an industry index and its accompanying report, The Health Watch. It is published monthly in the Industrial Automation INSIDER magazine. I also create and load industry specific blog posts on the Spitzer and Boyes website.Achievements:• Learned an entirely new and complex industry in three months and was able to knowledgeably and fluently discuss that industry with high level clients and industry leaders• Creation of an industry specific index and accompanying report that provides both current and predictive information. To date the analyses I conduct have successfully predicted several major industry events.• Creation of a brand strategy incorporating the use of a questionnaire that engages current and potential clients, promotes customer loyalty, and increases sales of the Insider Magazine.

St. Louis, Mo

After Rockhopper Research closed and while working with the team to create the branding, messaging, and design the offerings for Brand3Sixty, I opened a restaurant to honor my mother's memory by serving her recipes. The economy was not optimal for new business development at the time, especially for a restaurant, which in general has a ninety percent fail rate in the first year, but I love a good challenge. Utilizing my knowledge of branding, customer experience, business development, and social media, the restaurant thrived and received rave reviews from St. Louis Magazine, The Post Dispatch, and The Riverfront Times. It won numerous awards, including Best Neighborhood Restaurant, Best Takeout, Best Comfort Food, STL Magazine A List, and 2nd place for best catfish in the state of Missouri, a testament to my marketing and research skills, both of which I used in launching and promoting the restaurant.

Brand3Sixty was created by the owners of Rockhopper Research after it closed due to the effects of the economic downturn in 2009. As VP of Quantitative Research, I maintained oversight of the entire research process using traditional research methodologies, digital/social media, and syndicated research, for a variety of clients. I was privileged to work with a team who like myself, spent most of their time thinking “out of the box” to design a research product that would provide our clients with accurate, meaningful, and insightful information.

My role at Rockhopper Research included client management, research design, implementation and reporting of various research types for a wide range of clients. I was also part of the proposal creation and business development team. At Rockhopper I worked with a seasoned team of professionals whose primary focus was research quality with emphasis on creative design and enhanced use of online methodologies and reporting.Achievements: Promoted to VP of Quantitative Research

St. Louis, Mo

At Maritz, I lead teams of marketing professionals in the design, implementation, and quarterly reporting of several customer experience/satisfaction studies and smaller ad hoc studies for super-regional and national financial services providers, insurance companies, and major credit card/loan financial institutions. Teams typically included members of the IT Department, Marketing Sciences, Project Directors and Survey Center personnel. Key responsibilities included: research design and implementation, reporting and budget management for $5M+ in current business, development of sales leads based on current client needs, proposal development, client communication, presentation of research results, and development of strategies based on research findings. In addition, I worked closely with sales and account representatives to provide consultation and insight into client needs and future sales opportunities.Achievements• Instrumental in the pricing, sale and retention of $35M+ in business. Profit margins on projects under my lead ranged from 37% to 48%. • My teams and I aided our clients in the research grounded development of training and coaching programs that enhanced the customer experience and successfully increased their customer retention rate and share of wallet. Based on my recommendations, one specific financial institution raised their customer experience score by 2 points over an 8 month period.• Developed an SPSS training program for my team that was later used for teams across the Financial Services Research group • Developed a Report Writing workshop to teach others how to create interesting, informative reports• Client Service Quality Evaluation scores for the teams I worked with averaged 4.8+ on a 5 point scale

Managed Quality Management Systems for all public health studies conducted at Battelle St. LouisChecked programming and generated test data to ensure accuracy before CATI study implementation

It was at Kenny & Associates, (now The Right Brain People) that I first learned the true meaning of emotion based brand development and its importance. While there, I managed qualitative research projects from design through reporting, and conducted in-depth one-on-one INSIGHT interviews for Abbott Labs Similac, Abbott Labs Ensure, Slim-Fast, Rosetto, Luchini, Quaker Oats, Zenith, Golden Grains, and many others. Types of projects included brand messaging, package design, product/advertising messaging, and market needs identification. Research recommendations provided led to the successful launch, branding, or re-branding of several consumer products.

Ms, Psychology, 3.8

Activities and Societies: President of the Graduate Student Association representing over 3,000 graduate students at UofMI fell in love.

B.A, Psychology, 3.86

Activities and Societies: Graduated Suma Cum Laude, 2nd in a graduating class of over 2, 000, Member of Alpha Phi OmegaAs an undergraduate.