With over 10 years of experience in digital marketing and product management, I am passionate about creating and executing innovative solutions that deliver value to customers and stakeholders. I have the skills and knowledge to lead agile teams, prioritize development time, communicate vision and strategy, and leverage data to measure and optimize website and digital marketing performance. In my roles I have used many different tools to help in website and marketing data analysis including Google Analytics, HotJar, Looker Studio, Tableau, ahrefs, and SEMRush. In my current role, I help local, regional, and national businesses with paid search, paid social, and programmatic strategy. In my previous roles at Sanford Health, I was responsible for executing the vision and strategy for all consumer-facing applications at the organization. In my time at Sanford, I led a team that led website design/development, SEO, paid search, paid and organic social, and programmatic strategy. In both my roles, I worked with both technical and non-technical leaders to problem-solve and drive best-in-class products and digital marketing services. I also created and managed the engineering team's backlog, developed new products based on business goals, and drove digital innovation to consumers of Sanford Health products.In my role at KELO-TV, I led a team of digital marketing and television salespeople who developed digital and TV marketing solutions for local and regional clients. While there, I also implemented a brand new ad server on two local news websites, developed sales forecasting reports through our CRM and Excel, helped launch a new website, and developed sales strategy for new contesting and apps that were launched. In my time at KELO-TV, I also served as an Interim Digital Sales Manager at KRON in San Francisco where I educated their staff on our digital marketing products and helped them pitch solutions to clients in the Bay Area.
Listed skills include Digital Marketing, Social Media, Email Marketing, Leadership, and 26 others.