David Mascia Email & Phone Number

Northeast

Minnetonka, Mn

- Chief Growth Officer, Northeast Region (NER) & National Small Business Practice Lead (2013-2017) - Regional Vice President, Small Business (2013) - National Vice President, Small Business (2012) Brought on board by the CEO to reverse the negative performance trajectory of the Small Group business (one of 3 lines of business), while readying the country for a massive overhaul related to impending healthcare reform. Recruited new talent and enacted innovative tactics and practices to guide its activities and performance. While retaining oversight of the regional Small Group business, named Chief Growth Officer of the Northeast Region (Individual, Small Group, Key Accounts, and Specialty) and National Small Business Practice Lead in 2013. Led market/IOI expansion, product launches, brand marketing campaigns, technology design/adoption, distribution, vendor management, pipeline management, talent calibration, and SG&A.ENTERPRISE IMPACT:⇒ Turned around the performance of the Small Group Business, overcoming a decline in membership, revenue, and profitability over the prior two ears. Delivered multibillion-dollar revenues and increased membership on a national scale.⇒ Drove the change management critical to transitioning both the Small Group business and Northeast Region to new business models mandated by the challenging regulatory environment of healthcare reform.⇒ Directed the multimillion-dollar deployment of new sales automation management capabilities, revolutionizing the way in which UHC conducted business at the national level.⇒ Developed and launched a labor and public sector program in 2017 to drive new business development.⇒ Transformed the bidding process paradigm and revitalized the UHC Self-Insured line of business, devleoping a strategy emphasizing Total Cost of Care (TCOC) and Value Story over the company's past focus on hospital discounts.⇒ Expanded existing/created new distribution channels, increasing sales results while slashing costs.

New York, Ny

- Vice President of Sales (2007-2012)- Director of Sales (2004-2007)- Middle Market Sales Manager (2001-2004)Hired by GHI to head its market diversification efforts and build the commercial business segment virtually from scratch. Crafted strategies successful in overcoming brand image/awareness obstacles stemming from its legacy focus on public sector/labor business. Promoted to VP in 2007, adding responsibility for the Middle Market, Small Group, and Group Dental businesses for the entire downstate region. Following acquisition, drove the integration of 5 disparate sales organizations under the EmblemHealth banner, establishing best practice processes and policies. Devised the overarching sales strategy, implementation plans, and product line-up successful in continuing the growth trend.ENTERPRISE IMPACT: ⇒ Led GHI in cultivating a formidable market presence in the commercial segment and winning premium business from larger entities.⇒ Grew the customer base from 5,000 to 300,000 members and added millions in new revenue.⇒ Staffed, mentored, and led sales teams to deliver exceptional performance. Developed distribution channel compensation programs that increased sales and reduced costs, driving multimillion-dollar savings to the bottom line.⇒ Developed innovative, first-of-a-kind product offerings that expanded the product portfolio.Achieved early career success building a solid foundation of sales and key account management experience with Aetna U.S. Healthcare (Uniondale, NY), culminating with promotion to a sales management role in 2001. Consistently delivered over quota performance, earning President’s Club, Team MVP, and a Top 2 national ranking, while managing a book of business numbering 1,000+ accounts.