- Develop and execute lead generation strategies, nurturing potential customers- Improve ROAS from 1.8x to 6x in the services niche- Manage and optimize e-commerce campaigns, driving traffic and conversions- Utilize analytics to monitor and adjust campaigns, achieving maximum ROI- Conduct market research to identify trends for optimal campaign performance- Provide insights and recommendations for website optimization- Collaborate with sales, development, and marketing teams to align and achieve goals

- Developed and implemented lead generation strategies in collaboration with the sales team- Ran and tracked performance of lead generation campaigns on Facebook, Google, and TikTok ads- Allocated budget and optimized campaigns based on platform performance and analytics- Monitored MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads)

- Assisted with clients' PR events and set goals for online branding initiatives- Elevated ROAS from 3x to 11x in just 7 months through strategic optimization- Created and managed social media content across platforms, incorporating SEO and SEM strategies- Researched competitors, market trends, and monitored ongoing campaigns to improve growth- Conceptualized and executed marketing campaigns, preparing presentations for clients- Oversaw digital marketing campaigns, evaluated performance data, and formulated growth strategies- Provided team training, led digital marketing executives, and conducted monthly client meetings

- Led a team of SEO executives and oversaw their day-to-day tasks- Boosted revenue by nearly 400% through strategic initiatives- Conducted keyword research to identify high-traffic keywords and keyword gaps- Analyzed competitor strategies and identified areas for improvement- Fixed technical issues to make the website fast, mobile-friendly, and easy to navigate for both humans and crawlers- Continuously stayed up-to-date with industry trends, Google updates, and implemented new SEO techniques

- Conducted thorough keyword research and analysis to identify relevant keywords for website optimization- Optimized website content, meta tags, and images for search engines- Created and implemented link-building strategies to increase website visibility and search engine rankings- Collaborated with cross-functional teams to develop and execute effective SEO campaigns- Prepared monthly performance reports and action plans for the next month

- Analyzed website traffic and performance data using tools such as Google Analytics, and suggested improvements- Created and implemented social media strategies, including content creation, scheduling, and community management- Analyzed website traffic and performance data using tools such as Google Analytics, and suggested improvements