Lead Digital Product Manager
Led the development and launch of a market-leading B2B product suite, targeting small and medium enterprises, driving a 40% increase in annual revenue.• Developed comprehensive product roadmaps that incorporated both pre- and post-market testing strategies, utilizing key performance indicators (KPIs) to measure success and drive iterative improvements. This ensured data-driven decision-making throughout the product lifecycle, aligning with business goals and customer needs.• Effectively managed stakeholder relationships, facilitating clear communication and aligning diverse interests across teams. I led negotiations to balance business objectives with product vision, ensuring consensus and driving successful outcomes on key initiatives.• Spearheaded A/B testing initiatives to optimize user experiences, driving data-driven decisions that improved product performance and customer engagement. I collaborated with cross-functional teams to design, implement, and analyze experiments, ensuring continuous product refinement.• Managed cross-functional teams including developers, marketers, and sales professionals to ensure the timely and successful delivery of B2B product updates and features.• Conducted detailed market analysis to identify customer needs and worked with engineering teams to develop features that improved user retention by 25%.• Acted as a peer mentor and leader, guiding teams in adopting Agile methodologies for successful project completions.