Director, Content & Channel Strategy
CurrentI play a pivotal role on WE’s DXT Team supporting design strategy and digital experiences spanning various clients.• Collaborated with engineers, designers, researchers, and data scientists to develop and ship web experiences across desktop and mobile for Microsoft, Smartsheet, E2open, and Intel.• Built effective relationships with colleagues across the agency and clients by working closely with them to navigate ambitious situations and clearly communicate expectations. • Proactively led the way for cross-discipline thinking spanning user experience design, design thinking, and content strategy to bring new digital capabilities to the agency.• Created content frameworks, user journey maps, and navigation systems for client web experiences that applied logical user flows and allowed them to test and optimize experiences based on user behaviors. • Experience working within content design and management tools, like Figma, WordPress, Drupal, and Sitecore, to review component libraries and create website mockups.• Independently established an SEO practice at the agency for strategic recommendations.